The document summarizes Facebook's announcement about evolutions to its design and user experience. The key points are: 1. Facebook introduced a richer, more visual design that emphasizes images and photo albums. It also separated the news feed into dedicated sections for friends, brands, music, and articles. 2. The news feed sections include a friends-only feed, a feed for followed brands and celebrities, a music feed of friends' music and artist updates, and an articles feed of content from friends. 3. Facebook applied its mobile interface to desktop, moving navigation to the right and announcing new posts with a grey line. This focuses more space on content with only two sections for feed and advertising.

1. FACEBOOK
DESIGN | FEEDS | USER INTERFACE
MARCH 2013
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2. The following slides are intended to keep everyone
up-to-date on today’s Facebook announcement about
the evolutions to the design and user experience
introduced.
These innovations focused on three areas:
• A richer and more visual design
• The evolution of the newsfeed into dedicated sections
• A new mobile-inspired UI
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3. A NEW VISUAL DESIGN, FOCUSED ON IMAGES
Every type of post in the newsfeed is being
redesigned with an emphasis on visual
content:
• Images and photo albums will be
displayed in larger sizes and with
additional thumbnails
• New friend connections will include the
person’s cover picture
• Places checked into will include maps or
images
• Visual content from sites like Pinterest will
get larger display
The new design is a radical evolution,
looking very clean and making a much
better use of the real estate.
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4. A NEWSPAPER APPROACH TO THE NEWS FEED
Zuckerberg emphasized that Facebook’s
evolution was influenced by newspapers -
one front page and dedicated sections.
The news sections include:
• A friends-only feed
• A feed for brands and celebrities
followed
• A music feed made of the music listened
to by your friends and artists’ updates
• An articles feed with content posted by
friends
This presents a challenge for marketers to
make sure they post the most interesting
content, so they do not only pop-up in the
branded feed.
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5. A NEWSPAPER APPROACH TO THE NEWS FEED
Facebook has decided to apply its mobile
interface to its desktop experience,
increasing the amount of real estate
dedicated to the content.
• The navigation will be moved to the
right-hand side
• New posts will be announced by a grey
line at the top of the screen
Facebook will be much easier to navigate
with only two sections, the feed and the
advertising-heavy right-hand side.
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6. NOT NECESSARILY A “MARKETER-FRIENDLY”
EVOLUTION
Advertising was not mentioned during the
announcement, but the consequences for
advertisers are both positive and negative.
• Advertisers will benefit from the sleeker
design and emphasis on visual content
• A dedicated, pages-only feed will also
be introduced for people to follow the
brands, celebrities, and publications they
like
• On the flip side, Facebook is also
introducing a “friends-only” feed that
could quickly become the go-to feed for
many users
The announcement did little to reassure on
Facebook’s feelings towards advertising
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7. THANK
YOU!
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