Facebook is launching a new Global Pages feature that allows brands to have a single global Facebook presence comprising local pages for specific markets and a default page for other markets. This will give brands one global brand identity and insights dashboard while still allowing for localized experiences. Users will be redirected to the most relevant local brand page based on their location but brands can promote a single global URL. The new feature allows brands to compare performance and share learning across markets to improve their global operations.

1. Facebook Global Pages for Brands
- Jalaluddin Khan

2. Facebook Global Pages
 This new feature allows for one global Facebook page to
track insights and metrics across all of its pages. And
thereby, have the opportunity to understand fan behavior
in one single place and for each page.
 Each brand's Global Pages structure will include local
Pages for specific markets (single- or multi-country
regions) and a default Page for all other markets.
 One global brand identity. Users from all countries will
see the same Page name, fan count, and People Talking
About This (PTAT).
 One URL. Brands can promote a single URL in all off-
Facebook campaigns, and users will be automatically
directed to the best version of the Page for them.
 Global insights. Admins of the main Page will see
insights for all global users in one easy-to-view dashboard.

3. Facebook Global Pages
Also as part of this change,
Facebook offers users a better
localized experience, while
letting the brand maintain its
global presence. Users will
automatically be redirected to
the most relevant brand page,
based on their geographic
location, and brands will be able
to link to the main global page
with a single vanity URL.

4. How brands use it
 Facebook’s Global Pages
allows a brand to convey a  Brands can consolidate
cohesive global message, multiple countries to a single
while maintaining country- regional page for efficiency
specific versions for in management, based on
product/communication division of responsibility.
differences that vary by
market. 
Through this new feature,
brands will be able to
compare performance and
share learning from local
markets across the globe to
raise the knowledge of its
global enterprise:

5. Pepsi Local (India) Page

6. Pepsi Global Page

7. Why should a brand take
advantage of this
new feature?
 It allows a brand to
communicate to its customers
globally, as well as locally.
 Users will always hear from the best market for them.
 It allows a brand to convey a cohesive global message,
while maintaining country-specific versions.

8. Performance Compare & Share
Learning's

9. How are brands activating Global
Pages?

10. THANK YOU !!!