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Attendees of a Cairneagle education drinks event in August 2014 estimated that e-learning 
penetration across all categories would double from c.20% now to c.40% in 
three years’ time 
(%) 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Penetration of e-learning in each segment, now and in 2017 
In the survey we defined e-learning 
to comprise electronic self-study 
content, webinars, MOOCs, practice 
tools, electronic assessment, etc. 
Primary Education Secondary Education ELT Vocational Education Higher Education Low value corp./ 
Source: Cairneagle e-Survey (n=24) 
prof. training 
High value corp./ 
prof. training 
Now In 2017 Interquartile range of estimates 
Cairneagle Education Drinks 28 August 2014 0
Lack of delivery & management skills and sector-wide inertia are seen as the 
biggest constraints on higher e-learning penetration 
Overall severity of constraints 
Technology 
quality 
and maturity 
Content 
quality 
Learner 
appetite 
No/small constraint 
Medium constraint 
Severe constraint / blocker 
Source: Cairneagle e-Survey (n=24) 
(Number of citations) Killer apps that will drive 
mainstream adoption 
Enduring constraints that will 
hold back mainstream adoption 
Primary • Gamification (x6) 
• Monitoring tools (x3) 
• Teacher inertia, politics (x7) 
• Budget (x3) 
• Infrastructure (x2) 
Secondary 
• Personalised learning and 
diagnostics (x4) 
• Accredited courses (x2) 
• Teacher inertia, politics (x5) 
• Budget (x4) 
• Space in the curriculum (x3) 
ELT • Audio/video apps (x4) 
• Face-to-face video (x2) 
• Development cost (x3) 
• Teacher and publisher inertia (x4) 
• Infrastructure (x2) 
Vocational 
• Video content and 
simulations (x4) 
• Assessment (x2) 
• Quality and availability of content (x2) 
• Suitability and recognition (x2) 
• Cost 
Higher Education 
• MOOCs / 100% online 
courses (x3) 
• Affordability 
• Inertia, lack of awareness (x3) 
• Credibility (x2) 
• Perception and quality of online delivery 
compared to physical experience (x2) 
Low value 
corporate training 
• Video (x3) 
• Affordable blended learning 
(x2) 
• Dull content (x4) 
• Time and access (x2) 
High value 
corporate training 
• Business simulations (x2) 
• Video 
• Post-training communities 
• Relevance and credibility (x4) 
• Institutional inertia (x2) 
Delivery and 
management 
skills 
Cairneagle Education Drinks 28 August 2014 1

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Cairneagle education drinks e-learning survey results - 29 aug2014 v2

  • 1. Attendees of a Cairneagle education drinks event in August 2014 estimated that e-learning penetration across all categories would double from c.20% now to c.40% in three years’ time (%) 100 90 80 70 60 50 40 30 20 10 0 Penetration of e-learning in each segment, now and in 2017 In the survey we defined e-learning to comprise electronic self-study content, webinars, MOOCs, practice tools, electronic assessment, etc. Primary Education Secondary Education ELT Vocational Education Higher Education Low value corp./ Source: Cairneagle e-Survey (n=24) prof. training High value corp./ prof. training Now In 2017 Interquartile range of estimates Cairneagle Education Drinks 28 August 2014 0
  • 2. Lack of delivery & management skills and sector-wide inertia are seen as the biggest constraints on higher e-learning penetration Overall severity of constraints Technology quality and maturity Content quality Learner appetite No/small constraint Medium constraint Severe constraint / blocker Source: Cairneagle e-Survey (n=24) (Number of citations) Killer apps that will drive mainstream adoption Enduring constraints that will hold back mainstream adoption Primary • Gamification (x6) • Monitoring tools (x3) • Teacher inertia, politics (x7) • Budget (x3) • Infrastructure (x2) Secondary • Personalised learning and diagnostics (x4) • Accredited courses (x2) • Teacher inertia, politics (x5) • Budget (x4) • Space in the curriculum (x3) ELT • Audio/video apps (x4) • Face-to-face video (x2) • Development cost (x3) • Teacher and publisher inertia (x4) • Infrastructure (x2) Vocational • Video content and simulations (x4) • Assessment (x2) • Quality and availability of content (x2) • Suitability and recognition (x2) • Cost Higher Education • MOOCs / 100% online courses (x3) • Affordability • Inertia, lack of awareness (x3) • Credibility (x2) • Perception and quality of online delivery compared to physical experience (x2) Low value corporate training • Video (x3) • Affordable blended learning (x2) • Dull content (x4) • Time and access (x2) High value corporate training • Business simulations (x2) • Video • Post-training communities • Relevance and credibility (x4) • Institutional inertia (x2) Delivery and management skills Cairneagle Education Drinks 28 August 2014 1