2. • Before there was internet
• Before there was youTube
• Before camera phones there was…
3.
4. PRODUCTS
• Business of delivering 24-hour news, information and commentary
• Some popular shows include:
5. FINANCIALS
• CNN is part of Time Warner, a much larger
media company, valued at $13 Billion.
6. History
• The First 24-hour Cable News Network
• Founded by Ted Turner (and 25 others)
• $20 Million (from 25 others)
• Launched Sunday, June 1, 1980
• Ted Turner ‘end of world’ quote
• Not taken seriously until 1991 live gulf war reporting
• Created the CNN effect:
– Other quotes (Jay Leno, Primary Colors)
7. What do I find interesting?
• Genius and foresight of Ted Turner to provide
information all day everyday.
• Concept spawned 24-hour TV
– MTV
– Cartoon Network
– Movie Channels
– On Demand
– Infomercials
TV never goes off! No going back!
8. SECRET SAUCE
• The world had to catch up to them:
– Internet
– youTube
– News in real time
– Competition (next)
10. PROGNOSIS
• CNN has survived
– the internet which killed the newspaper (blog)
– Instant media (cell phones)
– AOL-Time Warner merger which killed AOL
– Fox and MSNBC who now have larger ratings
CNN will be reporting the end of the world!
