CNN Final Presentation


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  • Spencer – two ways to look at CNN; Content based and the way they deliver the news
  • Lauren
  • Lauren
  • Meredith
  • Lindsay
  • Brittany
  • Spencer
  • Lauren
  • Spencer In an effort to stop the leak, Authorities have approved a plan to use submersible remote-operated vehicles in an effort to activate a "blowout preventer" on the sea floor CNN reports define terms pertinent to the news story that the average reader may not understand in order to paint the clearest picture of the problem to their audience
  • Brittany
  • Brittany
  • Brittany
  • Meredith
  • Meredith
  • Meredith (show clip 1:47- 2:15)
  • Lindsay
  • Spencer
  • Spencer
  • Lindsay
  • Meredith
  • Spencer CNN's Sanjay Gupta, with the U.S. Marines, describes the rush to bunkers and gas masks during an alarm in the desert. (March 20)
  • Meredith
  • Meredith
  • Brittany Doesn’t archive by date Better for up to the minute news reports Topic pages – confusing, multiple pages Ex. Presidential Inauguration made it possible to watch the inauguration online By connecting the website to Facebook, the viewer's friends activities relating to the event were included in the sidebar CNN was able to report 600,000 status updates and record breaking 21.3 million video stream views globally on that day
  • Lauren 30 Twitter accounts Constantly re-tweeting at each other Twitter is good because it allows constant updates of situations however they have too many pages, making it confusing to know which cite to go to ex. Chilean miners Social media is used to decide where and when they get the news, when CNN excessively tweets an individual feels bombarded and are no longer in control of their news consumption
  • On October 12-13th alone posted 96 tweets regarding the Chilean Miners.  within a matter of minutes  
  • Lindsay
  • CNN Final Presentation

    1. 1. CNN: A Critical Analysis By Spencer Wayne, Meredith Savatsky, Brittany Kadin, Lindsay Kramer and Lauren Melamed
    2. 2. How CNN Reports the News Content-Based Analysis
    3. 3. Before a Crisis: Requirements for Successful Reporting  <ul><ul><li>Investigative reporting </li></ul></ul><ul><ul><li>Challenge official sources </li></ul></ul><ul><ul><li>Follow up on the content of previous reports </li></ul></ul><ul><ul><li>Questioning how officials respond to research and reports </li></ul></ul>Was CNN Successful? NO
    4. 4. Pre-September 11 Coverage <ul><li>80 mentions of Osama Bin Laden between 1998-2001 </li></ul><ul><li>A lot of events including the bombings occurred, yet coverage was still insufficient </li></ul><ul><li>Not all the stories focused on him but simply bring his name up </li></ul><ul><li>0 mentions of Al Qaeda on cable news until September 21 after the attacks itself </li></ul><ul><li> On 1 mention of Al Qaeda from 1998  </li></ul>
    5. 5. Hurricane Katrina &quot;Unthinkable?&quot; <ul><ul><li>“ [People of New Orleans] have dodged a bullet so many times since Hurricane Betsey in 1965, and once again, [they were] very lucky. But that worst case scenario is literally unimaginable and unthinkable”  </li></ul></ul><ul><ul><li>John Zarrella, CNN Correspondent </li></ul></ul>
    6. 6. Financial Crisis Looking For Ways Out of the Subprime Mortgage Crisis March 30, 2007 <ul><ul><li>Acknowledgement of Crisis in Headline - is it a problem? Not really. </li></ul></ul><ul><ul><ul><li>Some economists say the mortgage defaults in the subprime sector could push the economy into a recession </li></ul></ul></ul><ul><ul><ul><li>But Federal Reserve Chairman Ben Bernanke told Congress Wednesday that while the problems in the subprime mortgage sector have caused &quot;severe financial problems for many individuals and families,&quot; they may not affect the overall economy </li></ul></ul></ul>
    7. 7. During A Crisis: Requirements for Successful Reporting <ul><ul><li>Explain the current situation in as much detail as possible </li></ul></ul><ul><ul><ul><li>Define key terms </li></ul></ul></ul><ul><ul><li>Provide answers to the audience's main questions  </li></ul></ul><ul><ul><ul><li>What is this about? </li></ul></ul></ul><ul><ul><ul><li>Who is involved? </li></ul></ul></ul><ul><ul><li>Use video footage or images to increase overall understanding </li></ul></ul><ul><ul><li>Incorporate officials' opinions to strengthen importance and validity of the story  </li></ul></ul>Successful? YES
    8. 8. Iraq Invasion <ul><ul><li>Informing the public from the very beginning of the invasion </li></ul></ul><ul><ul><ul><li>Nic Robertson reports live from Baghdad to CNN correspondent Aaron Brown as the war unfolds </li></ul></ul></ul><ul><ul><ul><li>Live from Iraq as the White House announces the shock and awe plan </li></ul></ul></ul><ul><ul><li>Shock and Awe Coverage  </li></ul></ul><ul><li>Analyzing impact of missiles and their effectiveness in hitting the US target of Iraqi power rather than innocent citizens </li></ul>
    9. 9. September 11 <ul><ul><li>Were one of the first news stations at the scene to cover the story  </li></ul></ul><ul><ul><li>First to clarify that this was not an accident and stated it was a terrorist attack   </li></ul></ul><ul><ul><li>Made links to Al Qaeda on the day of and confirmed with FBI at 4pm that day </li></ul></ul><ul><ul><li>Provided continuous coverage on the attacks and updates </li></ul></ul><ul><ul><li>Interviewed various eye witnesses  </li></ul></ul><ul><ul><li>Posted descriptive timeline day after </li></ul></ul>
    10. 10. Gulf Coast Oil Spill  <ul><ul><li>&quot;Oil Slick Spreads from Sunken Rig&quot; April 22, 2010   </li></ul></ul><ul><ul><ul><li>“ 1-by 5 mile sheen of crude oil mix spread across the gulf of mexico’s surface where the Deepwater Horizon oil rig exploded and sank” </li></ul></ul></ul><ul><ul><ul><li>&quot;Due to fire from attempts at capping the well&quot; </li></ul></ul></ul><ul><ul><ul><li>&quot;No indications this was a terrorist incident&quot; </li></ul></ul></ul><ul><ul><ul><li>&quot;BP operates the license on which the rig was drilling” </li></ul></ul></ul><ul><ul><li>  &quot;Efforts to Stop Leak Under Way After Oil Rig Explosion&quot; April 25, 2010 </li></ul></ul><ul><ul><ul><li>Defining key terms - Blowout Preventer </li></ul></ul></ul><ul><ul><ul><ul><li>&quot;A large valve at the top of a well, activating it will stop the flow of oil&quot; </li></ul></ul></ul></ul>
    11. 11. However… <ul><ul><li>CNN falls short in several aspects of their reporting </li></ul></ul><ul><ul><li>Evoke more emotion rather than analyze facts </li></ul></ul><ul><ul><ul><li>Primetime news programs </li></ul></ul></ul><ul><ul><li>Lack of professionalism </li></ul></ul><ul><ul><li>Too much focus on ratings, losing sense of responsibilities as a news network </li></ul></ul><ul><ul><li>Too many human interest pieces overpowering actual analytical reporting </li></ul></ul>
    12. 12. TV: Emotionalism <ul><ul><li>Leads to loss of objectivity </li></ul></ul><ul><ul><ul><li>Campbell Brown cries while on air after hearing about a child dying in the Haiti Earthquake forcing the show to go to a commercial break </li></ul></ul></ul>
    13. 13. TV: Lack of Professionalism <ul><ul><li>Commentators become too emotional </li></ul></ul><ul><ul><li>Lose sight of purpose of interviews: </li></ul></ul><ul><ul><ul><li>The Situation Room's Wolf Blitzer argues with Michael Moore on air (6:35). </li></ul></ul></ul><ul><ul><ul><li>Moore: &quot;CNN refuses to ask 'hard' questions. You don't do the job. You never ask 'Why are we here?” </li></ul></ul></ul><ul><ul><ul><li>http :// </li></ul></ul></ul>
    14. 14. &quot;Iraq Never Over For Some&quot; <ul><ul><li>Human Interest Story </li></ul></ul><ul><ul><li>Uninformative and overly dramatic </li></ul></ul><ul><ul><li>CNN's Barbara Starr talks to an Army mom who lost her son in the Iraq war </li></ul></ul><ul><ul><li>&quot;This week the us combat mission in Iraq officially ends, but the emotional cost of the war for thousands of military families, like the Patton's, doesn’t”  </li></ul></ul><ul><ul><li>Counsels other army wives and mothers about being resilient- how? </li></ul></ul><ul><ul><li>&quot;Sisters in arms, the backbone of military families &quot;  </li></ul></ul>
    15. 16. &quot;Chilean Miners Tour Hollywood&quot; <ul><ul><li>&quot;It was just last month that they were underground, 10 weeks, 2,200 ft underground, and now here they are having a great time in Southern California and attending our &quot;Heroes Program&quot; which airs on Thanksgiving night.&quot; </li></ul></ul>
    16. 17. After: Requirements for Successful Reporting <ul><ul><li>Tell people what they need to know and do now that the crisis has passed </li></ul></ul><ul><ul><li>Offer a place that addresses common concerns and questions </li></ul></ul>Was CNN Successful? Yes
    17. 18. The Aftermath of a Crisis: What happens now? <ul><ul><li>September 11th, 2001 </li></ul></ul><ul><ul><ul><li>&quot;Giuliani: New Yorkers Should Return to Normal Life&quot; October 8, 2001 </li></ul></ul></ul><ul><ul><ul><ul><li>&quot;Do not let fear alter your plans&quot; </li></ul></ul></ul></ul><ul><ul><ul><ul><li>&quot;People should return to a normal life&quot; </li></ul></ul></ul></ul>
    18. 19. Gulf Coast Oil Spill <ul><ul><li>CNN's Gulf Coast Oil Spill  Homepage </li></ul></ul><ul><ul><ul><li>Sections devoted to... </li></ul></ul></ul><ul><ul><ul><ul><li>Volunteer sites to donate/help  </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Depths of the disaster (statistics) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>iReports - individual stories from people in the gulf </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Maps - locating areas that were effected and tracking the spread </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Daily developments  </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Timeline </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Glossary - breaking down the disaster jargon </li></ul></ul></ul></ul>
    19. 20. Financial Crisis: How did we get Here? Guide to Beating the Financial Crisis <ul><li>Ali Velshi answers questions </li></ul><ul><li>and explains how to get out of </li></ul><ul><li>  debt (start at 2 mins) </li></ul><ul><li>Video Clip </li></ul><ul><li>He helps explain the questions people have and what they should do next </li></ul><ul><ul><li>small business owner - should he stick it out or take a gov. job? </li></ul></ul><ul><ul><li>Student debt, mortgage, etc. </li></ul></ul><ul><li> Financial Crisis Summary </li></ul>
    20. 21. What Channels Does CNN Use to Deliver the News?
    21. 22. <ul><ul><li>Ten-minute, commercial-free, daily news program for middle and high school students produced by the journalists and educators at CNN   </li></ul></ul><ul><ul><li>Free of charge </li></ul></ul><ul><ul><li>Daily Transcripts for each show, Daily Discussion questions, the Media Literacy Question of the Day, in-depth Learning Activities, downloadable Maps  </li></ul></ul><ul><ul><li>Afghanistan Offensive  (4:28- 6:30) </li></ul></ul><ul><ul><ul><li>Defines Offensive </li></ul></ul></ul><ul><ul><ul><li>Clearly explains current situation </li></ul></ul></ul><ul><ul><ul><li>Easy to Understand </li></ul></ul></ul><ul><ul><ul><li>Answers questions </li></ul></ul></ul>
    22. 23. CNN Embedded Reporters <ul><ul><li>CNN places correspondents with various regiments of the U.S. Army Corps and Marines in Iraq to join the deployed troops, allowing instant communication during times of crisis and up close reports of Iraqi life </li></ul></ul><ul><ul><li>Interview with Dr. Sanjay Gupta (with the Marines at Camp Iwo Jima) by CNN's Bill Hemmer </li></ul></ul><ul><ul><ul><li>&quot;The situation seems very fluid, very dynamic right now. We've heard thuds, loud thuds closer than before for the first time just recently&quot; </li></ul></ul></ul><ul><ul><ul><li>&quot;We do have our gas masks on and our helmets&quot; </li></ul></ul></ul><ul><ul><ul><li>&quot;It's been a stop-go, a start-go process out there&quot; </li></ul></ul></ul>
    23. 24. iReports <ul><ul><li>&quot;CNN invites you to open your journals and photo albums and share your pictures, video, and memories from 30 significant events of the last three decades </li></ul></ul><ul><ul><li>Significant global events from the past 30 years </li></ul></ul><ul><ul><ul><li>ex: Hong Kong handover, the Chernobyl disaster, fall of the Berlin Wall, release of Nelson Mandela, September 11 terror attacks, death of Michael Jackson </li></ul></ul></ul><ul><ul><li>Description written by professional + personal account from average citizen </li></ul></ul>
    24. 26. <ul><ul><li>Information is present, but accessing it through CNN's website is where the main problem lies </li></ul></ul><ul><ul><ul><li>Search engine problems </li></ul></ul></ul><ul><ul><li>News Pulse: Tells top stories of the day, allowing easier navigation of news reports </li></ul></ul><ul><ul><li>Interconnectedness </li></ul></ul><ul><ul><ul><li>Use of social sharing buttons on all articles and incorporation of twitter, facebook into television reports </li></ul></ul></ul>
    25. 27. Where are CNN's Tweets? <ul><ul><li>Too many Twitter and Facebook pages, need to condense </li></ul></ul>
    26. 28. Chilean Miners
    27. 29. Facebook <ul><li>Need to choose a focus </li></ul><ul><ul><li>Either a place to link back to the website, or can be used as a means of breaking news </li></ul></ul>
    28. 30. Recommendations <ul><li>Before Crises – Need to better prepare citizens </li></ul><ul><li>During & After Crises – Continue fact based reports and helpful tips for viewers </li></ul><ul><li>Worry less about ratings, they do not necessarily reflect reporting as negative </li></ul><ul><li>Continue utilization of new and original forms of news delivery </li></ul><ul><li>Consolidate use of social media </li></ul>