Jon Lewis discussed digital updates at Channel 4, including: - Channel 4's video on demand views have grown 21% year-to-date, with 48 million monthly views across 25 platforms and devices. - Channel 4 is evolving its video on demand inventory, with 30% of content less than a year old, and growing to 35% in both categories less and more than a year old. - Channel 4's "Ad4You" program allows for personalized advertising by using a user's first name, location, age, or gender in ads shown to them. - Case studies showed advertising campaigns through Channel 4's video on demand platform driving 59% of users to take action for Coke, and contributing to a

1. Digital Update
Dublin
Jon Lewis
Head of Digital & Partnership Innovation

2. A home built for the future

3. A home built for the future

4. 48m
Mthly
Views
Season Premieres
&
Exclusive Content
25Platforms
& Devices
+21%
Growth VoD
views YTD
9000
Hours Of Content

5. A home built for the future

6. A home built for the future

7. 30%
C4’s VoD Inventory Is Evolving
35% 35%

8. 30%
C4’s VoD Inventory Is Evolving
35% 35%
Current
Registered
User Base
Current
Registered
User Base
Industry
leading
approach to
shared device
addressability

9. shared devices
Data driven targeting on
Addressable
Advertising on
Shared
Devices
All 4 1st
Party Data
12M
YouGov
Survey Data
15K
BARB
Data

11. VoD with the Personal Touch
Ad4You

12. 12 Million Registered NAME
EMAIL
GENDER
AGE
LOCATION

13. Connect with someone on
a personal level by using
their name in your
advertising.
Name
Location
Allow users see the a
creative that is tailored to
their local area such as
showing their local store
location or local offers.

14. Allow the content of your
ad to dynamically change
according to the age group
of the person viewing.
Age
Gender
Your creative can show
different information
depending on whether the
viewer is
male or female.

16. Driving Performance
Coke
59% of users
claiming to
take action as
a result
Footlocker
Time earned of
73 seconds
compared with
30-45 average
All 4’s My Burberry
campaign
contributed to a
55% uplift in sales
Christopher Bailey -
Chief Exec Burberry

17. PROGRAMMATIC

18. How We Define Programmatic

19. Targeting
across
devices
1st Party
Data
100%
Premium
Video
DAI in
Live
Stream
Benefits Not Yet…
Pass-Back RTB
Cross
Publisher
Frequency
Capping

20. Programmatic
A Premium VoD Opportunity
INVENTORY AGENCY TRADING DESKALL PLATFORMS

21. C4 BROADCAST
TX advertising
for C4, UKTV &
BT Sport
Point of Insertion Point of Delivery
AGENCY
TRADING
DESK
CARIA
Approvals
Assets &
Copy
Multiple
Platform
Delivery
Dynamic Ad-insertion
Enriched 1st & 3rd party data
A proprietary C4 linear solution
Not one delivery solution is
technology dependant
C4’s Programmatic Future
‘Automated Ad Allocation’

22. Thank You
Any Questions?

23. Appendix