A slide deck from Adshot that provides insights about Gen Z, gaming and gaming influencers. Further, we demonstrate how our software can help your brand to really connect with Gen Z in an authentic way.
1. There are three reasons why it is difficult to calculate ROI for social media: there are too many metrics, ROI is traditionally based on project finance rather than social media, and it is hard to quantify the value of intangible benefits.
2. Calculating social media ROI requires quantifying both tangible gains like increased sales from campaigns as well as estimated intangible gains.
3. Econometric modeling can help identify the incremental return from social media investments by establishing a baseline and quantifying the isolated impact of social media spending.
Social Media is a moving target for companies. More and more platforms and options arise every day. Engagement Media helps you to find your way through the social media galaxy (or jungle) by analyzing digital trends on a day to day basis. This presentation shows you 8 of over 20 trends in Social Media. Want an update on State-of-the-Art social media trends? contact us.
1) Traditional media such as broadcast, print, and radio are declining while digital media such as digital video, citizen journalism, and digital radio are growing.
2) Brand marketers want agencies that have a strong understanding of the digital space and can engage consumers through new digital technologies and measure the success of campaigns.
3) Digital represents a cultural shift from consumerism to citizenship where messages become ongoing responses to public opinion within social networks. Marketers are looking for guidance through this change.
A super interesting study on Digital Marketing Landscape put together by Demand Metric Research Corporation. The study covers:
- how much money and with what level of priority companies are giving their Digital Marketing efforts
- the platforms Digital Marketers are using to deploy their Digital campaigns
- the different types of approaches marketers are taking to connect with consumers Digitally, and which ones are creating the most impact
- the benefits and challenges of creating "Digital experiences"
- the latest measurements in use to track the performance of Digital campaigns
Ground Signal is a location-based audience platform that gives marketers the ability to understand and reach local audiences. It has proprietary data on over 150 million profiles and 7 billion social posts geo-tagged to locations. This allows marketers to discover influencers and audiences they previously could not access. Major brands are using Ground Signal to improve their marketing, advertising, social media and product strategies by gaining new location-based insights.
This document discusses the evolution of immersive experiences and their impact on customer experience (CX). It defines 5D immersion as a total sensory experience that blurs the lines between the physical and virtual worlds. Immersive experiences use sight, sound, smell, touch and other senses to create highly emotional connections with customers. Research shows that emotions drive 80% of purchase decisions and immersive experiences can attract, engage and retain customers through a memorable, rewarding sense of discovery. The future of retail is seen as immersive across online, mobile and digital in-store platforms to enhance the customer journey from awareness to purchase to loyalty.
LSA18: TAI Workshop - Tends and Observations About Technology Engagement (Squ...Localogy
The document summarizes research insights about technology engagement among small business owners. Key findings include:
- Small business owners need a clear value proposition to engage with cloud solutions.
- Owners see potential in a dashboard that consolidates their important apps and provides insights.
- If a solution saves time and provides useful information, owners are interested, especially one that ties together their tasks and data.
Gamification: Fact or Fiction. Presentation delivered at the Content Strategy Forum 2011 in London to introduce Gamification and its relationship to Content Strategy/ists.
This is the full deck, I presented a subset at the conference. Agenda includes Description, Real World Use Cases, Market Overview, Strategy and Risks/Considerations.
Enjoy.
1. There are three reasons why it is difficult to calculate ROI for social media: there are too many metrics, ROI is traditionally based on project finance rather than social media, and it is hard to quantify the value of intangible benefits.
2. Calculating social media ROI requires quantifying both tangible gains like increased sales from campaigns as well as estimated intangible gains.
3. Econometric modeling can help identify the incremental return from social media investments by establishing a baseline and quantifying the isolated impact of social media spending.
Social Media is a moving target for companies. More and more platforms and options arise every day. Engagement Media helps you to find your way through the social media galaxy (or jungle) by analyzing digital trends on a day to day basis. This presentation shows you 8 of over 20 trends in Social Media. Want an update on State-of-the-Art social media trends? contact us.
1) Traditional media such as broadcast, print, and radio are declining while digital media such as digital video, citizen journalism, and digital radio are growing.
2) Brand marketers want agencies that have a strong understanding of the digital space and can engage consumers through new digital technologies and measure the success of campaigns.
3) Digital represents a cultural shift from consumerism to citizenship where messages become ongoing responses to public opinion within social networks. Marketers are looking for guidance through this change.
A super interesting study on Digital Marketing Landscape put together by Demand Metric Research Corporation. The study covers:
- how much money and with what level of priority companies are giving their Digital Marketing efforts
- the platforms Digital Marketers are using to deploy their Digital campaigns
- the different types of approaches marketers are taking to connect with consumers Digitally, and which ones are creating the most impact
- the benefits and challenges of creating "Digital experiences"
- the latest measurements in use to track the performance of Digital campaigns
Ground Signal is a location-based audience platform that gives marketers the ability to understand and reach local audiences. It has proprietary data on over 150 million profiles and 7 billion social posts geo-tagged to locations. This allows marketers to discover influencers and audiences they previously could not access. Major brands are using Ground Signal to improve their marketing, advertising, social media and product strategies by gaining new location-based insights.
This document discusses the evolution of immersive experiences and their impact on customer experience (CX). It defines 5D immersion as a total sensory experience that blurs the lines between the physical and virtual worlds. Immersive experiences use sight, sound, smell, touch and other senses to create highly emotional connections with customers. Research shows that emotions drive 80% of purchase decisions and immersive experiences can attract, engage and retain customers through a memorable, rewarding sense of discovery. The future of retail is seen as immersive across online, mobile and digital in-store platforms to enhance the customer journey from awareness to purchase to loyalty.
LSA18: TAI Workshop - Tends and Observations About Technology Engagement (Squ...Localogy
The document summarizes research insights about technology engagement among small business owners. Key findings include:
- Small business owners need a clear value proposition to engage with cloud solutions.
- Owners see potential in a dashboard that consolidates their important apps and provides insights.
- If a solution saves time and provides useful information, owners are interested, especially one that ties together their tasks and data.
Gamification: Fact or Fiction. Presentation delivered at the Content Strategy Forum 2011 in London to introduce Gamification and its relationship to Content Strategy/ists.
This is the full deck, I presented a subset at the conference. Agenda includes Description, Real World Use Cases, Market Overview, Strategy and Risks/Considerations.
Enjoy.
WePolitics is a social opinion and participation platform that helps organizations understand public opinions through structured discussions, polling, and gaming mechanics. It provides a dynamic community for users to ask questions, vote, discuss issues, and take stands in a fun way that encourages engagement. WePolitics also offers real-time demographic data and tools for media companies and associations to embed polls and debates on their own websites to boost participation. Its vision is to rethink democracy through next-generation civic engagement.
Social Media Lecture at Santa Clara UniversityKate Talbot
Kate Talbot will be giving a guest lecture on her 10-year career in social media since 2009. She will discuss her experience with brand messaging, activations and partnerships, product launches and updates, paid social advertising, and influencer marketing for B2C strategy. For B2B strategy, she will cover brand messaging, thought leadership, analyst relationships, and lead generation. Her overall strategy discussion will include topics like emotional connectivity, using data as insights, A/B testing, community creation, and targeting social networks. She will also provide advice on how to leverage one's position by being ahead of trends, being based in Silicon Valley, having a go-getter mindset, appealing to millennials, and having a data
WTF is Attribution? - WTF Programmatic UK, 11/11/14Digiday
This document discusses attribution and how to properly value the contribution of different digital marketing channels. It notes that the traditional approach of attributing all credit to the last click is misleading and dangerous. New attribution models are needed that use full customer data to understand how each channel contributes to converting pathways. These advanced attribution techniques can help determine the true value of different media and identify channels that are currently overvalued, leading to more intelligent investment decisions.
At the age of purpose, authentic brands, natural stories and being your actual self is the only way to sustain. Let's go on a journey of authenticity and purpose...
Behind the Curtain: The Wizards of API
Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too.
You can visit Edward Boches at: http://edwardboches.com/
The document discusses measuring the value and return on investment of social media. It suggests that social media's value increases when examined holistically and in relation to business objectives like innovation, advocacy, and customer support. Key performance indicators for measuring social media's contributions can include increased customer satisfaction, reduced call volumes, new revenue streams, product sales, marketing efficiency, sentiment, and influence. Both customers and brands can benefit from social interactions on social media.
Digital agency 55 used Atlas to measure the effectiveness of a campaign by Ferrero, an Italian confectionery company, to promote Tic Tac candy in connection with the movie "Minions" in France. Atlas confirmed that over 80% of impressions reached adults aged 18-34, the primary target audience, and demographic media buys were more successful than contextual buys at reaching this group. Based on the success, 55 and Ferrero plan to use Atlas' cross-device measurement for future campaigns.
Do you ever think that agencies are lucky to be able to work with such a wide variety of clients? If you’re in an agency, do you ever dream of how you could change your client’s approach if you were in the trenches? Grace Goodman will discuss the transition from agency life to being client-side at a DMO. She will talk about challenges she faces in merging the worlds of agency and DMO life and will share how the knowledge she gained from her agency days influences what she works on now – helping Destination DC improve its digital strategy – by focusing on content marketing, social media, email, web strategy and user experience.
Live Nation, the world's largest live entertainment company, used Atlas to promote Madonna's 2015 "Rebel Heart" tour globally. With many concertgoers using mobile to search for tickets but switching to computers to buy, it was difficult for Live Nation to target mobile audiences and measure mobile ad success. Atlas' people-based capabilities allowed Live Nation to attribute a 66% increase in ticket purchases to mobile ads, including from the dating app Grindr, showing ads reached the right audience. This helped Live Nation understand mobile marketing effectiveness for future campaigns.
This document discusses how customers are now digitally enabled and connected, shifting decision journeys online. While 74% of marketers agree converged media campaigns across paid, owned and earned channels are important, only 9% are practicing it. The disconnect could be due to overwhelming complexity. The CMO Manifesto calls for marketers to act as change agents, be purposeful yet collaborative, bring clarity amid ambiguity, stay accountable and learn from feedback to prove skeptics wrong through resilient execution. NFusion helps clients with brand, digital and sales initiatives across industries.
Wondering if your social media initiative is providing value to your organization? Browse through Salesforce Radian6's March 29, 2012 webinar presentation, featuring Dr. Natalie Petouhoff and learn how to take your social media metrics and turn them into valuable information for your business.
Social media challenges in destination marketingFrederic Gonzalo
The document discusses the results of a survey of over 100 destination marketing organizations regarding their social media challenges and practices. Some key findings include:
1) Most destinations have small social media budgets under $25,000 while allocating less than 10% of total marketing budgets to social media.
2) Popular budget allocations include paid promotion (39%), content development (29%), and human resources for engagement (28%).
3) The biggest challenge reported is finding time to manage multiple social media platforms, with staying up to date on trends and technologies as the second largest challenge.
Integrated Communication Planning / Digital PlatformsTHE MAIN
This document provides an overview of a 3-day workshop on rethinking integrated communications from August 22-24, 2012. The workshop aims to reconsider integrated communications and dive into digital marketing channels. Attendees will be inspired to think creatively and consider new perspectives on integrated campaigns. The document outlines various integrated marketing strategies and campaign examples from companies like American Express, Nike, and Rocket Internet/Zalando. It also discusses defining consumer pathways and identifying weak spots and supporting channels.
The document discusses social business and moving social strategies from the drawing board to the board room. It defines what a social business is and outlines key traits including different levels of social integration. It provides recommendations for an organizational structure to support social business strategies and discusses challenges of untapped social data, inability to scale, and non-compliance.
Social media influencers are increasingly driving brand preferences and purchases. Influencers have reach and impact through recommendations to others. A case study found that influencers promoting the Ford Fiesta led to over 6.5 million YouTube views, 3 million tweets, 50,000 requests for information, and 10,000 units sold in the first six days, all at a fraction of the cost of a typical national TV campaign. For wine brands, influencers have helped a virtually unknown wine become the top selling brand in Ontario within six months through word-of-mouth recommendations on blogs, social media, and conversations. Companies are advised to listen to conversations on social media, engage influencers, and measure the results in terms of reach,
An introduction to gamification and the powerful data it is capable of collecting. Not only can gamification generate solid leads it is also capable of assisting companies in developing future products based on real tactical information gained straight from your customer!
The panel discussion focused on the evolving social media landscape and how brands need to adapt their social strategies. They discussed the rise of frictionless sharing and how consumers are expressing, sharing, and consuming content across different contexts and locations. The panel also touched on how social media has changed consumer habits, the importance of advocacy over loyalty, managing strategic fatigue, and how social business is evolving to focus on real ROI through social sales and marketing. They concluded that social marketing still prioritizes the same business goals but requires adapting tactics to reach customers across online and offline channels through an agile marketing approach and social organizational structure.
This document discusses the power of social media and its role in digital strategies. It covers several topics related to social media, including why companies use social media, how Facebook remains popular among millennials but new platforms are emerging, the importance of social customer service, influencer marketing, location analytics, and how to become a social media expert. The document provides advice from digital executives on skills to develop, such as learning the fundamentals of marketing strategy, paid media, analytics, and staying up to date as the field constantly changes.
What Role is Social Data Playing in Digital Transformation? FOMBrandwatch
In the past five years, social media and digital technologies have evolved from experimental flirtations at the fringes of marketing teams, to something that multiple departments feel pressure to adopt and embrace. In this presentation Joel Windels, VP of inbound marketing at Brandwatch, discusses the various stages of becoming a social business while also detailing how social is being incorporated across the corporation.
The Power of Digital in Brand Building in South AfricaKantar
Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world.
This document discusses 7 new marketing trends: 1) The web is at the hub of all marketing efforts. 2) Mobile usage is growing rapidly. 3) Video is becoming more important than text. 4) Social media usage is increasing and facilitating word-of-mouth recommendations. 5) Customer experience is a key differentiator. 6) Content marketing through blogging and other methods is essential. 7) Marketing efforts must be integrated across channels rather than operating in silos. The document provides statistics and examples to illustrate how each trend is influencing modern marketing strategies.
George Musi - The (Never-ending) Quest for Holistic Attribution – The Holy Gr...MediaPost
1) The document discusses the evolving media landscape and the challenges of measuring marketing effectiveness across numerous online and offline touchpoints.
2) It describes the limitations of traditional attribution models and argues that algorithmic attribution modeling is needed to capture the holistic influence of different marketing activities.
3) The document proposes a framework that combines various analytical approaches to optimize marketing performance and integrate online and offline data to better understand the complete customer decision journey.
WePolitics is a social opinion and participation platform that helps organizations understand public opinions through structured discussions, polling, and gaming mechanics. It provides a dynamic community for users to ask questions, vote, discuss issues, and take stands in a fun way that encourages engagement. WePolitics also offers real-time demographic data and tools for media companies and associations to embed polls and debates on their own websites to boost participation. Its vision is to rethink democracy through next-generation civic engagement.
Social Media Lecture at Santa Clara UniversityKate Talbot
Kate Talbot will be giving a guest lecture on her 10-year career in social media since 2009. She will discuss her experience with brand messaging, activations and partnerships, product launches and updates, paid social advertising, and influencer marketing for B2C strategy. For B2B strategy, she will cover brand messaging, thought leadership, analyst relationships, and lead generation. Her overall strategy discussion will include topics like emotional connectivity, using data as insights, A/B testing, community creation, and targeting social networks. She will also provide advice on how to leverage one's position by being ahead of trends, being based in Silicon Valley, having a go-getter mindset, appealing to millennials, and having a data
WTF is Attribution? - WTF Programmatic UK, 11/11/14Digiday
This document discusses attribution and how to properly value the contribution of different digital marketing channels. It notes that the traditional approach of attributing all credit to the last click is misleading and dangerous. New attribution models are needed that use full customer data to understand how each channel contributes to converting pathways. These advanced attribution techniques can help determine the true value of different media and identify channels that are currently overvalued, leading to more intelligent investment decisions.
At the age of purpose, authentic brands, natural stories and being your actual self is the only way to sustain. Let's go on a journey of authenticity and purpose...
Behind the Curtain: The Wizards of API
Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too.
You can visit Edward Boches at: http://edwardboches.com/
The document discusses measuring the value and return on investment of social media. It suggests that social media's value increases when examined holistically and in relation to business objectives like innovation, advocacy, and customer support. Key performance indicators for measuring social media's contributions can include increased customer satisfaction, reduced call volumes, new revenue streams, product sales, marketing efficiency, sentiment, and influence. Both customers and brands can benefit from social interactions on social media.
Digital agency 55 used Atlas to measure the effectiveness of a campaign by Ferrero, an Italian confectionery company, to promote Tic Tac candy in connection with the movie "Minions" in France. Atlas confirmed that over 80% of impressions reached adults aged 18-34, the primary target audience, and demographic media buys were more successful than contextual buys at reaching this group. Based on the success, 55 and Ferrero plan to use Atlas' cross-device measurement for future campaigns.
Do you ever think that agencies are lucky to be able to work with such a wide variety of clients? If you’re in an agency, do you ever dream of how you could change your client’s approach if you were in the trenches? Grace Goodman will discuss the transition from agency life to being client-side at a DMO. She will talk about challenges she faces in merging the worlds of agency and DMO life and will share how the knowledge she gained from her agency days influences what she works on now – helping Destination DC improve its digital strategy – by focusing on content marketing, social media, email, web strategy and user experience.
Live Nation, the world's largest live entertainment company, used Atlas to promote Madonna's 2015 "Rebel Heart" tour globally. With many concertgoers using mobile to search for tickets but switching to computers to buy, it was difficult for Live Nation to target mobile audiences and measure mobile ad success. Atlas' people-based capabilities allowed Live Nation to attribute a 66% increase in ticket purchases to mobile ads, including from the dating app Grindr, showing ads reached the right audience. This helped Live Nation understand mobile marketing effectiveness for future campaigns.
This document discusses how customers are now digitally enabled and connected, shifting decision journeys online. While 74% of marketers agree converged media campaigns across paid, owned and earned channels are important, only 9% are practicing it. The disconnect could be due to overwhelming complexity. The CMO Manifesto calls for marketers to act as change agents, be purposeful yet collaborative, bring clarity amid ambiguity, stay accountable and learn from feedback to prove skeptics wrong through resilient execution. NFusion helps clients with brand, digital and sales initiatives across industries.
Wondering if your social media initiative is providing value to your organization? Browse through Salesforce Radian6's March 29, 2012 webinar presentation, featuring Dr. Natalie Petouhoff and learn how to take your social media metrics and turn them into valuable information for your business.
Social media challenges in destination marketingFrederic Gonzalo
The document discusses the results of a survey of over 100 destination marketing organizations regarding their social media challenges and practices. Some key findings include:
1) Most destinations have small social media budgets under $25,000 while allocating less than 10% of total marketing budgets to social media.
2) Popular budget allocations include paid promotion (39%), content development (29%), and human resources for engagement (28%).
3) The biggest challenge reported is finding time to manage multiple social media platforms, with staying up to date on trends and technologies as the second largest challenge.
Integrated Communication Planning / Digital PlatformsTHE MAIN
This document provides an overview of a 3-day workshop on rethinking integrated communications from August 22-24, 2012. The workshop aims to reconsider integrated communications and dive into digital marketing channels. Attendees will be inspired to think creatively and consider new perspectives on integrated campaigns. The document outlines various integrated marketing strategies and campaign examples from companies like American Express, Nike, and Rocket Internet/Zalando. It also discusses defining consumer pathways and identifying weak spots and supporting channels.
The document discusses social business and moving social strategies from the drawing board to the board room. It defines what a social business is and outlines key traits including different levels of social integration. It provides recommendations for an organizational structure to support social business strategies and discusses challenges of untapped social data, inability to scale, and non-compliance.
Social media influencers are increasingly driving brand preferences and purchases. Influencers have reach and impact through recommendations to others. A case study found that influencers promoting the Ford Fiesta led to over 6.5 million YouTube views, 3 million tweets, 50,000 requests for information, and 10,000 units sold in the first six days, all at a fraction of the cost of a typical national TV campaign. For wine brands, influencers have helped a virtually unknown wine become the top selling brand in Ontario within six months through word-of-mouth recommendations on blogs, social media, and conversations. Companies are advised to listen to conversations on social media, engage influencers, and measure the results in terms of reach,
An introduction to gamification and the powerful data it is capable of collecting. Not only can gamification generate solid leads it is also capable of assisting companies in developing future products based on real tactical information gained straight from your customer!
The panel discussion focused on the evolving social media landscape and how brands need to adapt their social strategies. They discussed the rise of frictionless sharing and how consumers are expressing, sharing, and consuming content across different contexts and locations. The panel also touched on how social media has changed consumer habits, the importance of advocacy over loyalty, managing strategic fatigue, and how social business is evolving to focus on real ROI through social sales and marketing. They concluded that social marketing still prioritizes the same business goals but requires adapting tactics to reach customers across online and offline channels through an agile marketing approach and social organizational structure.
This document discusses the power of social media and its role in digital strategies. It covers several topics related to social media, including why companies use social media, how Facebook remains popular among millennials but new platforms are emerging, the importance of social customer service, influencer marketing, location analytics, and how to become a social media expert. The document provides advice from digital executives on skills to develop, such as learning the fundamentals of marketing strategy, paid media, analytics, and staying up to date as the field constantly changes.
What Role is Social Data Playing in Digital Transformation? FOMBrandwatch
In the past five years, social media and digital technologies have evolved from experimental flirtations at the fringes of marketing teams, to something that multiple departments feel pressure to adopt and embrace. In this presentation Joel Windels, VP of inbound marketing at Brandwatch, discusses the various stages of becoming a social business while also detailing how social is being incorporated across the corporation.
The Power of Digital in Brand Building in South AfricaKantar
Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world.
This document discusses 7 new marketing trends: 1) The web is at the hub of all marketing efforts. 2) Mobile usage is growing rapidly. 3) Video is becoming more important than text. 4) Social media usage is increasing and facilitating word-of-mouth recommendations. 5) Customer experience is a key differentiator. 6) Content marketing through blogging and other methods is essential. 7) Marketing efforts must be integrated across channels rather than operating in silos. The document provides statistics and examples to illustrate how each trend is influencing modern marketing strategies.
George Musi - The (Never-ending) Quest for Holistic Attribution – The Holy Gr...MediaPost
1) The document discusses the evolving media landscape and the challenges of measuring marketing effectiveness across numerous online and offline touchpoints.
2) It describes the limitations of traditional attribution models and argues that algorithmic attribution modeling is needed to capture the holistic influence of different marketing activities.
3) The document proposes a framework that combines various analytical approaches to optimize marketing performance and integrate online and offline data to better understand the complete customer decision journey.
- Demographics alone are not enough for effective marketing as many consumers' behaviors do not match typical demographic profiles. Intent and behaviors are better signals to prioritize.
- Not all impressions are equal in programmatic advertising. Brand safety, viewability, site/audience alignment, and proper measurement are important considerations. Premium content on quality sites provides better results.
- International travel continues rising globally and is an important market for DMOs to focus on given rising incomes in countries like China, India, and Mexico that will drive more international visitors. Metrics like room nights and economic impact resonate best with elected officials.
Level Up: Making Social Media Marketing Work for Big Businessa|muse digital
This document discusses social media marketing strategies for big businesses. It outlines the key pillars of Level Up agency as creative strategy, technology, and connected experiences. It then discusses using paid social advertising to complement organic community growth. Examples of paid social platforms like Facebook, Twitter, LinkedIn and YouTube ads are provided. Case studies show increases in engagements, traffic and followers from integrated social media campaigns. The document stresses measuring social media ROI using a variety of qualitative and quantitative metrics.
Online Marketing For Economic Development: What's Now, What's NextAtlas Integrated
We all know prospects are doing research on our communities 24x7x365, and we now get up to 20 times the interactions on our websites as we do through all other communications combined. Do you know what information and digital tools your economic development organization needs in order to market itself effectively? Find out how the latest technologies and digital trends, such as Web-based geographic information systems, can help your community compete in today’s global marketplace.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
A presentation entitled MAXIMIZING MOMENTUM: Insights from Verizon, SMG & Cisco, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference. Insights on Brand building were presented. Presenters included Patrick McLean-Executive Director at Verizon Interactive, Helen Katz-SVP/Research Director at Starcom MediaVest Group, & Charlie Treadwell-Marketing Strategy Manager Corporate Affairs Marketing at Cisco.
What impact are fake news and clickbait having on consumer trust in social media? We look to find out and assess the implications for marketers and their media buying.
A basic rundown of services SocializeMedia.com offers in the social media network and marketing vertical.
please visit our site at www.socializemedia.com for more information on how we can help extend your brand's image and performance with social media and structured internet marketing.
Here are the top 3 things consumers want from a mobisite according to the survey:
1. Easy navigation - being able to easily find what they are looking for (62%)
2. Quick loading pages - pages that load quickly (58%)
3. Optimized for mobile - content that is formatted for their mobile screen (53%)
Other things mentioned but less important include:
- Relevant content tailored for mobile (39%)
- Ability to complete tasks like purchases or reservations (35%)
- Push notifications for offers/deals (29%)
- Social sharing capabilities (27%)
The top priorities seem to center around usability - making the site easy and quick to use on a
The document discusses the 4 proven marketing systems - Reputation, Reach, Resell, and Referral (R4 framework) - that every business must optimize to maximize revenue growth. It states that 95% of small businesses are missing at least 2 of these 4 critical systems. The systems are reputation management through online reviews, reaching customers through search, social media and mobile, reselling to customers through SMS/mobile coupons, and generating referrals through a referral system. Optimizing these 4 systems can lead to 25% growth individually or over 100% growth combined.
Mobile marketing is an important opportunity for digital marketers. Social media has become more important as many consumers start their purchase journey on search engines or social platforms rather than company websites. Effective social media requires regular engaging content and two-way interaction to build communities and drive higher brand metrics and purchase intent. Mobile is also a huge opportunity, as most internet access in South Africa is via mobile devices. Even basic SMS marketing can be highly effective at driving awareness, favorability, and purchase intent. Marketers should focus on creating optimized mobile websites and apps to meet consumer expectations.
ProgrammatiCon 2017 - Keynote: Programmatic - the next industry revolution fo...e-dialog GmbH
The document discusses the disruptive impact of programmatic advertising on media, jobs, and business models. It notes that while programmatic has potential to increase revenues through performance and intelligence, its adoption has faced issues from lack of transparency and understanding. The document advocates educating people on programmatic's benefits and argues it can improve branding and creativity when used alongside quality content from trusted publishers. Overall, the document presents an optimistic view that programmatic, while disruptive, can close the gap between its promise and outcomes through continued learning and improvements to technology.
Millward Brown Egypt - Creating Impact in Today's Media LandscapeKantar
#Gettingmediaright by addressing the challenges in modern media optimization. Andrzej looks at changes in the media landscape and how to ensure you use the right touchpoints and creative to engage consumers and deliver your brand objectives. Based on real examples, Andrzej discusses the proportion of media spend that should be put behind various marketing activities, the challenges of how to connect plans across media silos, and how to reduce and make sense of digital data complexity to tell a coherent, consistent, and connected multimedia story.
Andrzej Suski, Head of Media & Digital, Millward Brown
The Eclipse Of Advertising And What It Means To Your Content StrategyG3 Communications
At a time when more marketers are struggling with the cost and effectiveness of paid advertising, content is playing an even more pivotal role in all areas of marketing.
Contextual Targeting in a Post-Privacy World: A Great Place to Start is Redd...Tinuiti
In this session, we partnered with Reddit, where hyper-specific, well-informed, and passionate communities meet on the Internet, to discuss how marketers can engage with unduplicated audiences through various paid and organic tactics.
This document discusses moving beyond click-through rate (CTR) as the primary metric for measuring online advertising success. It provides examples from various campaigns that show clicks accounting for only 1-6% of impressions, while view-throughs make up 94-99%. New ways of measuring are suggested, such as developing on-site conversions, attributing downstream engagement and traffic growth, and tracking interactions beyond the initial click. Tools for more comprehensive measurement include third-party ad servers, analytics platforms, and solutions that can connect impressions to offline actions via geo-location data. The key takeaways are to identify desired behaviors as metrics, replace CTR with acquisition and engagement rates, optimize against the metrics that reflect intended outcomes, and leverage
Similar to Unlocking the potential of Gen Z via gaming influencers (20)
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering SEO for Google in the AI Era - Dennis Yu
Unlocking the potential of Gen Z via gaming influencers
1. 1
adshot
Unlocking the
potential of gaming
influencers as the
key to the of
generation Z
Powered by
Steven
Van Belleghem
Pieter
Janssens
Reinhart
De Lille
2. 2
2
GENERATION Z
(1995-2007)
• 30% of the population by 2021
• True digital natives
• Online and offline worlds are Equal
• Crave authenticity
• Community oriented
3. 3
Generation Z
• Cord cutters
• Born multitaskers
• Member of many micro communities
• 75% uses adblock
• Distrust in general advertising
THE SHELTERED GENERATON
5. 5
Steven Van Belleghem
International keynote speaker
Investor in Adshot
Managers tend to
forget everything they
see in their daily lives
the moment they
enter the company “
5
13. 13
AUTHENTIC
Real persons
rather than actors.
LIVE CHAT
Chat hub for viewers
& creators
SUBSCRIBE
Opportunity to subscribe
to creator to receive extra
perks.
LOYALTY TRAITS
Viewers can show how
loyal they are via
badges & stickers.
The most innovative media format
Copyrighted
content
15. 15
Twitch
15M+ daily users watch live
gaming content every day
95 minutes is the average view
time per user
21 years is the average age
16. 16
How about Belgium?
Third most trafficked site with 90
million monthly visits and an average
time per visit of 27 minutes
1,2 million active users in
Belgium
17. 17
CREDIBLE
Gaming influencers rarely
promote products they
don’t like
MULTI-DEVICE
Content is available on
tablet, smartphone,
computer & tv
CREATIVE
Creative format to bring
your message to the target
audience
ADBLOCK FREE
Undetectable by
adblocking software
Gaming influencers - a new breed
Copyrighted
content
26. 26
How to find profiles?
How to contact them?
How to assess influencers?
Manually Finding influencers
27. 27
Finding influencers via adshot
FILTER OPTIONS TO
FIND RELEVANT
PROFILES
Demographic &
psychographic filters
QUALITY SCORE
Quality score based on
channel performance &
history
Curated list of influencers
Estimates about reach
REACH
ESTIMATIONS
2500+
INFLUENCERS
29. 29
Manually Negotiating
• End up in spammed
inboxes
• Endless emailing
• Prior knowledge
required (approach,
pricing)
30. 30
Negotiating on adshot
SMART PRICING
Smart pricing based on
channel performance &
size
ACCEPT OR DECLINE
Accept or decline
in 1 click
Standard templates
to brief influencers
Influencers can start
immediately
READY TO
EXECUTE
BRIEFING
TEMPLATES
40. 40
Pizza Hut Case
CAMPAIGN SETUP
• 14 Belgian influencers distributed
personal promotion codes via
YouTube, Twitch and Twitter
• Special landing page was created by
Pizza Hut
RESULTS
Budget < 5K
Impressions: 394K
Website visits 3.9k
ROI-positive campaign
41. 41
Look around you
What is typically going
on in the world of the
target audience you
want to reach?
Automate & scale
Try and find solutions
for that trend that
assist you to save time,
effort or knowledge
Focus
What trends are you
going for? Pick your
battles.
Conclusion
Copyrighted
content