C3 For Ia Hs Press
•Download as PPTX, PDF•
1 like•651 views
These are the slides for an overview of the Complete Community Connection I will present Thursday, Oct. 2009, for the Iowa High School Press Association.
More Related Content
Similar to C3 For Ia Hs Press
Similar to C3 For Ia Hs Press (17)
More from Steve Buttry
More from Steve Buttry (20)
Recently uploaded
Recently uploaded (17)
C3 For Ia Hs Press
- 1. The Complete Community Connection Steve Buttry, Gazette Communications Iowa High School Press Association October 29, 2009 steve.buttry@gazcomm.com @stevebuttry on Twitter
- 3. Graphic from The Digital Journalist, “Circling the Drain,” by Mark Loundy
- 4. Graphic from Reflections of a Newsosaur, Alan Mutter
- 6. 7.4 million iPhones sold last quarter (+7%)
- 7. More than 90,000 iPhone apps availableSources: GB Guide blog, Apple
- 10. C3’s revenue approach Move beyond advertising Direct sales (tickets, reservations, gift registries, sports paraphernalia) Lead generation Targeted ads Sponsorships and events Mobile applications
- 11. Community Content Driving Home Conversation Calendar Local knowledge
- 12. Personal content Births Youth milestones School Graduation College life Military service Weddings Parenthood Divorce Jobs, pets, holidays, food, interests, health Illness Empty nesters Retirement Reunions Obituaries
- 13. Graduation Many newspapers gather mugs, names anyway for graduation section Launch page for each graduate Senior, family fill in stories, photos, videos Gift registry Fill in school, target ads appear Fill in career, sign up for email, text alerts
- 14. Other C3 Features Entertainment Business services (local search, direct sales, communication & marketing) Enriched news content (what’s happening now, interactive databases, community engagement, multimedia storytelling)
Editor's Notes
- I’ll open by talking about how important newspapers are to their communities and to our country, and acknowledging my own love for newspapers.
- I will note how newspapers’ audience is dwindling (to 13% of population now)
- And newspapers’ advertising is falling even faster than audience
- More and more people are getting information and connecting with their world on cell phones (especially true for the high school audience I’ll be addressing.
- I’ll tell the students they can read the full C3 blueprint (38 pages, I doubt many will read) on my blog
- I’ll explain that we need to move beyond our reliance on advertising and start performing other services for businesses in our communities.
- I’ll give a quick overview of the community content aspect of C3
- I’ll discuss the personal content aspect of C3
- Graduation is the perfect personal-contentexample to discuss with a high-school audience.
- I’ll discuss the other aspects of C3
- We’ll discuss C3