1.
The Complete Community Connection Steve Buttry, Gazette Communications Press Development Institute-Siberia 4 December 2009 [email_address] @ stevebuttry on Twitter Slideshare.net/stevebuttry

2.
<ul><li>“ The best guarantee of a free press is a profitable press.” </li></ul><ul><li>– Andrew B. Davis, president </li></ul><ul><li>American Press Institute </li></ul>

3.
Graphic from The Digital Journalist, “Circling the Drain,” by Mark Loundy

4.
Graphic from Reflections of a Newsosaur, Alan Mutter

5.
stevebuttry.wordpress.com

6.
C3’s digital marketplace <ul><li>Move beyond advertising </li></ul><ul><li>Direct sales (tickets, reservations, gift registries, sports paraphernalia) </li></ul><ul><li>Lead generation & targeted ads </li></ul><ul><li>Sponsorships, memberships & events </li></ul><ul><li>Mobile ads & applications </li></ul><ul><li>Handle multiple needs (yes, competing ads) </li></ul>

7.
Harris is already moving here, too

8.
Changing the relationship <ul><li>From expense line in budget to revenue line </li></ul><ul><li>From inefficient to high-value </li></ul><ul><li>Ad revenues dropping to new revenue sources </li></ul>

9.
Community Content <ul><li>Driving </li></ul><ul><li>Home </li></ul><ul><li>Conversation </li></ul><ul><li>Calendar </li></ul><ul><li>Local knowledge </li></ul>

10.
Personal content <ul><li>Births </li></ul><ul><li>Graduation </li></ul><ul><li>College life </li></ul><ul><li>Military service </li></ul><ul><li>Weddings </li></ul><ul><li>Parenthood </li></ul><ul><li>Retirement </li></ul><ul><li>Obituaries </li></ul>

11.
Entertainment <ul><li>Traditional entertainment in digital form </li></ul><ul><li>Entertainment news </li></ul><ul><li>User-generated entertainment, events </li></ul><ul><li>Games </li></ul>

12.
Business services <ul><li>Direct sales </li></ul><ul><li>Local search </li></ul><ul><li>Mobile applications </li></ul><ul><li>Communication & marketing services </li></ul>

13.
Enriched news content <ul><li>What’s happening now (Twitter, liveblogging, real-time video, traffic, scanners, live-streaming) </li></ul><ul><li>Community engagement in news, enterprise, sports coverage </li></ul><ul><li>Storytelling (narrative, multimedia) </li></ul><ul><li>Aggregation, curation </li></ul>

18.
C3 at Gazette Communications <ul><li>Reorganized to separate content, product </li></ul><ul><li>Developing new processes, tools to develop content independently from products </li></ul><ul><li>Hoping to launch C3 projects in 2010 </li></ul><ul><li>Long way to go </li></ul><ul><li>Hoping to learn from your efforts </li></ul>

19.
Our mobile future – and present <ul><li>Projected 2009 worldwide cell-phone sales: 1 billion </li></ul><ul><li>7.4 million iPhones sold last quarter (+7%) </li></ul><ul><li>More than 90,000 iPhone apps available </li></ul><ul><li>News orgs need mobile-first strategy </li></ul>Sources: GB Guide blog, Apple

20.
Do we want to be the monks or Gutenberg?