The document discusses the importance and power of storytelling. It notes that storytelling is a fundamental tool for human thought and memory. As facts become more widely available, the ability to understand context and convey ideas with emotional impact through stories is becoming more important. Stories are able to capture information, knowledge, context and emotion in a memorable package. The ability to craft compelling narratives is now essential in business, medicine, and personal life. It also provides examples of how major organizations are incorporating storytelling into their work.