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MB: GV5
TENDENS 1: KUNDERNE VIL HAVE SERVICES, DER LØSER ET PROBLEM
DANSKEBANK.DK MOBILEPAY
MB: GV5
TENDENS 2: VI BRUGER RESSOURCERNE FORKERT
VI HAR 7500 SIDER, DER HAR UNDER 100 BESØG OM
ÅRET.
x
DET TAGER CA 4 TIMER AT PRODUCERE EN SIDE.
KOSTPRISEN FOR EN TIME ER CIRKA 250 KRONER
=
7.500.000 KR
MB: GV5
TENDENS 3: DER GÅR FOR LANG TID, FØR VI VED OM PRODUKTET ER EN SUCCES
NOGEN
LÆRING
MEGET LIDT
LÆRING
DET MESTE LÆRING
SKER HER!
SPEC’S DESIGN IMPLEMENTERING LANCERING
MB: GV5
9 OKTOBER 2014
MB: GV5
9 OKTOBER 2014
MB: GV5
ER DET REELT KUNDENS PROBLEM VI LØSER HER?
BEREGN PRIS UDFYLD SKADEANMELDELSE
MB: GV5
HVAD KAN VI LÆRE AF START UP’S?
MÅLET FÅR EN START UP ER
AT FINDE DET RIGTIGE
PRODUKT…
NOGET SOM KUNDERNE
ØNSKER OG SOM DE ER
VILLIGE TIL AT BETALE FOR…
-OG AT GØRE DET SÅ
HURTIGT SOM MULIGT
MB: GV5
VI LEDER EFTER DET HER…
BEHOV TEKNOLOGI
FORRETNING
MB: GV5
SÅ HER ER UDFORDRINGEN
KAN VI PÅ 5 DAGE FINDE OG TESTE EN DIGITAL SERVICE –
EN SERVICE, DER RENT FAKTISK SVARER PÅ EN
PROBLEMSTILLING OG SOM VIL BLIVE ANVENDT?
TJA…
MB: GV5
KRAV: INDDRAG VIDEN SOM EN AKTIV RESSOURCE
+
MB: GV5
VI DEFINERER KONKRETE PROBLEMSTILLINGER
HOW MIGHT WE…
“
…?“
MB: GV5
OG FORMULERER DET TIL HYPOTESER, MED AFSÆT I KPI’ER
VI TROR AT VI SKAL…
OG DERMED OPNÅR VI, AT…
VI VED DET ER TILFÆLDET, NÅR VI OPLEVER, AT…
OG DERMED REALISERER VI DENNE KPI…
MB: GV5
VI VURDERER HYPOTESEN
LAV VÆRDI
HØJ VÆRDI
LET
1 2
3 4
LILLE BEHOV
STORT BEHOV
LAV
ANVENDELSE
HØJ
ANVENDELSE
1 2
3 4
SVÆR
FORRETNING KUNDE
MB: GV5
FINE ORD…
HVORDAN GØR MAN?
MB: GV5
JAKE KNAPP
MB: GV5
DET STÅR ALTSAMMEN HER I DETALJER…TJEK DET UD
HTTP://WWW.GV.COM/LIB/THE-
PRODUCT-DESIGN-SPRINT-A-
FIVE-DAY-RECIPE-FOR-STARTUPS
MB: GV5
5 DAGS SPRINTET
FORSTÅ
PROBLEMET OG
FORRETNING
M T W T F
SKITSER IDEER BESLUT HVILKE
IDEER DER SKAL
TESTES
BYG TEST MED
KUNDER
MB: GV5
DET KOMMER DER UD AF FORLØBET
ET AFPRØVET PRODUKT DER LØSER ET RIGTIGT PROBLEM
ET TOOLKIT TIL AT LØSE FREMTIDIGE PROBLEMER
MB: GV5
FØR DU GÅR I GANG…
FORBEREDELSE
MB: GV5
FORBERED
1. FIND DIN PROBLEMSTILLING
2. SAML DE RIGTIGE FOLK
3. INVITER TESTPERSONER
4. FIND EN DER FACILITERER
5. SÆT DET I KALENDEREN
6. SAML MATERIALER
7. FIND ET RUM
MB: GV5
HVILKET PROBLEM LØSER DEN HER SIDE?
MB: GV5
HVILKET PROBLEM LØSER DEN HER SIDE?
MB: GV5
BLIV KLOG PÅ
PROBLEMSTILLINGEN
MED RESEARCH,
KONKURRENTREVIEWS
OG STRATEGIØVELSER
DAG 1: FORSTÅ PROBLEMET
MB: GV5
HER ER NOGET AF DET DU KU TAGE FAT PÅ…
1. FORRETNINGSPOTENTIALER
(CEO)
2. TJEK INSPIRATION OG
KONKURRENTER
3. UX WALK THROUGH
4. SUCCESKRITERIER
5. TEAM INTERVIEWS
6. ANALYTICS
MB: GV5
LAV HYPOTESER
MB: GV5
LAV SÅ MANGE FORSLAG
TIL LØSNINGER SOM
MULIGT
DAG 2: SKAB IDEER
MB: GV5
HER ER NOGET AF DET DU KU TAGE FAT PÅ…
1. IDEER INDIVIDUELT (5 MIN)
2. MIND MAP (15 MIN)
3. CRAZY EIGHTS (10 MIN)
4. STORY BOARD (20 MIN)
5. KRITIK MED DOTS (20 MIN)
6. GENTAG…
MB: GV5
VÆLG DE BEDSTE IDEER
OG SKETCH USERSTORY
DAY 3: UDVÆLG
MB: GV5
HER ER NOGET AF DET DU KU TAGE FAT PÅ…
1. KIG EFTER KONFLIKTER
2. ILLUSTRER FLOW OG VÆLG DEN
RIGTIGE
3. INDENTIFICER, HVAD DER SKAL
TESTES
MB: GV5
ILLUSTRER FLOWS OG GENNEMLØB DEM…
MB: GV5
NOW BUILD THE
BASTARD…NOK TIL AT DU
KAN TESTE OM DET
VIRKER
DAG 4: BYG
MB: GV5
HVORDAN?
MB: GV5
DIT FOKUS?
DET SKAL LIGE AKKURAT VÆRE NOK TIL
AT DU KAN SENDE DET TIL TEST.
HASTIGHED ER AFGØRENDE OG DET SKAL
KUNNE TESTE DINE KONFLIKTER OG
HYPOTESER
MB: GV5
TEST
DAG 4: BYG
MB: GV5
FYSISK ELLER ‘BY DATA’
MB: GV5
MB: GV5
HER ER HISTORIEN OM
EN EKLATANT FIASKO…
MB: GV5
MB: GV5
MB: GV5
MB: GV5
HVORDAN GØR VI DET
TYDELIGT HVILKEN VÆRDI
ET FAGFORBUND
SKABER?
HOW MIGHT WE…
MB: GV5
MB: GV5
MB: GV5
HELDIGVIS ER DER OGSÅ EN DEL DER VIRKER…
MB: GV5
METODEN ER IKKE NY
VORES PRODUKT VAR EN
FIASKO
HM...
MB: GV5
METODEN ER IKKE NY
MEN VI GJORDE DET
VORES PRODUKT VAR EN
FIASKO
MEN VI FANDT HURTIGT
UD AF DET
SUCCES
MB: GV5
TAK FOR IDAG…
MB: GV5
1508.DK/VIDEN
….TJEK MERE UD PÅ
NÆSTE BOOSTERS ER
25. FEB 2015
LEAN INNOVATION I SAXOBANK
04. MARTS 2015
10 TIPS TIL DIT NÆSTE WEBSITE
25. MARTS + 26. MARTS 2015
DIGITALE KPIER
FØLG LINKEDINGRUPPEN – NU MERE END
3000 MEDLEMMER
KLAUS BUNDVIG
1508 A/S
WILDERS PLADS 13A
1403 KØBENHAVN K
INFO@1508.DK
+45 7025 1508
FACEBOOK.COM/1508DK
LINKEDIN.COM/COMPANY/1508-AS

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