Se eller gense Morgenboosteren og få indblik i, hvad der skal til for at etablere robuste innovationslaboratorier, der overlever, når den første runde af begejstring og gule sedler har lagt sig.
Se video her: http://1508.dk/morgenbooster/how-to-build-an-innovation-lab/
Sådan mestrer du metoderne til digital produktinnovation1508 A/S
Se eller gense Morgenboosteren og få indblik i, hvorfor vi starter mange af vores projekter med et hurtigt internt Business Sketching tegnekursus.
Se video her: 1508.dk/morgenbooster/saadan-mestrer-du-metoderne-til-digital-produktinnovation/
Morgenbooster #67 | Sådan Driver du en Digital Transformation1508 A/S
På denne Morgenbooster så vi nærmere på udfordringer og løsninger, når en digital forandringsagenda pludselig banker på.
Se video af Morgenboosteren her: http://1508.dk/morgenbooster/saadan-driver-du-en-digital-transformation/
1508 lancerer Executive Boosters
Executive Boosters er et netværksformat til dig, der har ansvaret for at lede din virksomhed gennem en digital transformation.
Læs mere om konceptet og tilmeld dig en gratis pilot på
http://executiveboosters.squarespace.com
Morgenbooster #75 | Sådan indfører du et iværksætter-mindset i en corporate k...1508 A/S
Se eller gense slides fra denne Morgenbooster, og få indblik i nogle konkrete eksempler på, hvordan man kan indføre et iværksætter-mindset i en corporate kultur.
Video fra denne booster kan ses her: http://1508.dk/morgenbooster/saadan-indfoerer-du-et-ivaerksaetter-mindset-i-en-corporate-kultur/
Se eller gense slides fra denne Morgenbooster og bliv inspireret af 1508's User Experience Designer, Lisbeth Rinda Torp Christensen, og Strategic Business Analyst, Emil Frost Andersen, når de deler deres historier og oplevelser med Design Sprints.
Hvordan skaber du en startup i en branche, der endnu ikke har set digitaliseringens lys? Og hvad sker der, når man forsøger at kombinere nutidens mode med klassisk håndarbejde? Kan man opbygge et fashion-brand rent digitalt, og findes der et marked i krydsfeltet mellem Burda og Vibskov?
Line Rix, Managing partner i 1508, delte til denne Morgenbooster sine erfaringer med at etablere en start-up i en anti-digital branche og få indblik i vejen fra passionen og den gode idé - til salg af de første produkter.
Se video her: http://1508.dk/morgenbooster/haandarbejde-digitalisering-startup-business/
Se eller gense Morgenboosteren og få indblik i, hvordan teamet i Danske Banks Future Financing afdeling skaber nye digitale services til bankens erhvervskunder, gennem agile innovation og et forsøg på at lave Digital Disruption inde i maven på en stor virksomhed.
Sådan mestrer du metoderne til digital produktinnovation1508 A/S
Se eller gense Morgenboosteren og få indblik i, hvorfor vi starter mange af vores projekter med et hurtigt internt Business Sketching tegnekursus.
Se video her: 1508.dk/morgenbooster/saadan-mestrer-du-metoderne-til-digital-produktinnovation/
Morgenbooster #67 | Sådan Driver du en Digital Transformation1508 A/S
På denne Morgenbooster så vi nærmere på udfordringer og løsninger, når en digital forandringsagenda pludselig banker på.
Se video af Morgenboosteren her: http://1508.dk/morgenbooster/saadan-driver-du-en-digital-transformation/
1508 lancerer Executive Boosters
Executive Boosters er et netværksformat til dig, der har ansvaret for at lede din virksomhed gennem en digital transformation.
Læs mere om konceptet og tilmeld dig en gratis pilot på
http://executiveboosters.squarespace.com
Morgenbooster #75 | Sådan indfører du et iværksætter-mindset i en corporate k...1508 A/S
Se eller gense slides fra denne Morgenbooster, og få indblik i nogle konkrete eksempler på, hvordan man kan indføre et iværksætter-mindset i en corporate kultur.
Video fra denne booster kan ses her: http://1508.dk/morgenbooster/saadan-indfoerer-du-et-ivaerksaetter-mindset-i-en-corporate-kultur/
Se eller gense slides fra denne Morgenbooster og bliv inspireret af 1508's User Experience Designer, Lisbeth Rinda Torp Christensen, og Strategic Business Analyst, Emil Frost Andersen, når de deler deres historier og oplevelser med Design Sprints.
Hvordan skaber du en startup i en branche, der endnu ikke har set digitaliseringens lys? Og hvad sker der, når man forsøger at kombinere nutidens mode med klassisk håndarbejde? Kan man opbygge et fashion-brand rent digitalt, og findes der et marked i krydsfeltet mellem Burda og Vibskov?
Line Rix, Managing partner i 1508, delte til denne Morgenbooster sine erfaringer med at etablere en start-up i en anti-digital branche og få indblik i vejen fra passionen og den gode idé - til salg af de første produkter.
Se video her: http://1508.dk/morgenbooster/haandarbejde-digitalisering-startup-business/
Se eller gense Morgenboosteren og få indblik i, hvordan teamet i Danske Banks Future Financing afdeling skaber nye digitale services til bankens erhvervskunder, gennem agile innovation og et forsøg på at lave Digital Disruption inde i maven på en stor virksomhed.
How to avoid Innovation Theatre | Morgenbooster #831508 A/S
In this Morgenbooster Mikkel Jespersen, co-founder of 1508, and Oliver Vassard, Client Innovation lead, unboxed the 1508 innovation practice called Proof by Design and shared insights on how this toolbox and innovation framework has been used in both national and international client cases.
The pains of Sprinting | UX Camp Cph 2017 1508 A/S
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How to boldly improve the conversion rate and customer experience of your e-commerce website without experiencing the usual struggle and disappointing ROI of digital projects.
I’m an entrepreneur and an UX designer expert in e-commerce. Happy french living in Helsinki, I work/play with digital businesses worldwide to boldly improve their conversion & customer experience.
Barriers of Design in Business | Morgenbooster #861508 A/S
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Watch and download video and slides here: https://1508.dk/morgenbooster/barriers-of-design-in-business/
Conversion Optimization: The World Beyond Headlines & Button ColorOptimizely
Patrick McKenzie, Software Developer at Kalzumeus Software
You've run A/B tests.
You're long past the point where "Guess Which Alternative Won" articles teach you something useful.
- How do you get to the next level of conversion optimization?
- How do you get it to be a repeatable team effort?
- How do you retain organizational know-how about previous tests?
- How do you track conversions over more involved funnels?
- How do you keep the team onboard with testing for years at a time?
- How do you manage the engineering aspects of changes which are more in--depth than changing the marketing site?
This session delves into the "Here There Be Dragons" parts of the testing map. Patrick McKenzie, Software Developer at Kalzumeus Software and Bingo Card Creator, has helped a dozen companies through testing maps, and he presents some of the mistakes he's made so that you don't have to repeat them—and also a success or two.
The integration of an acquired business, particularly a small or medium sized business (SMB), will have an effect upon not only the acquired, but also the staff of the parent company.
The Digital Disruptors: Transforming to Win in the Application EconomyCA Technologies
In the App Economy, the faster you can translate your own digital transformation strategy into actionable specifics for IT - the greater your chances of success. Join Jason as he unveils the Top 10 Traits of Successful Digital Disrupterswho are achieving high business returns from their digital investments to help you assess your own “digital readiness” to win. Download your copy of our Global Research Paper here – The Digital Disruptors: Exploiting the Software Advantage. http://rewrite.ca.com/content/dam/rewrite/files/White-Papers/Exploiting the Software Advantage_final.pdf
Short introduction to Lean Startup, where does it come from and what does it mean.
Lean Startup has become very popular in startup scene in the last few years. But how is Lean Startup affecting MBA programs? This presentation was given to MBA students at Cotrugli International Business School Alumni Forum.
In this Morgenbooster Adam Voigt, UX Designer at 1508, and Mikkel Jespersen, co-founder and partner at 1508, will investigate the potentials of Customer Journey Mapping.
http://liveworkstudio.com/topics/customer-experience-architecture/
Digital customers are ahead of most businesses. This presentation will present opportunities for businesses to develop and evolve digital abilities. Using a customer architecture strategy will enable businesses to identify the core elements of the digital strategy and help the organisation focus on the digital capabilities that create value for the business and its customers.
Startup Pitch Decks that Work: Creating a Winning Pitch DeckDavid Ehrenberg
This presentation walks you through a slide-by-slide approach to developing your pitch deck, drawn from real-life winning pitch decks. Takeaways include: crafting your positioning line, analyzing market size, pulling together your financials, and more. Content from Marc Phillips, Managing Partner of Arafura Ventures, and author of “Inside Silicon Valley: How the deals get done;” sponsored by Jim Fulton, partner in Emerging Companies practice group at Cooley, LLP; and Sirk Roh, COO for Early Growth Financial Services.
How to avoid Innovation Theatre | Morgenbooster #831508 A/S
In this Morgenbooster Mikkel Jespersen, co-founder of 1508, and Oliver Vassard, Client Innovation lead, unboxed the 1508 innovation practice called Proof by Design and shared insights on how this toolbox and innovation framework has been used in both national and international client cases.
The pains of Sprinting | UX Camp Cph 2017 1508 A/S
Slides fra 1508s oplæg på UX Camp Cph 2017 d. 6. maj 2017 på IT Universitetet i København. Ved oplægget fortalte 1508s Lisbeth og Emil blandt andet om nogle af de læringer og pains fra 1508s Design Sprints. Her brugte de Value Proposition Canvas til at mappe findings om Jobs, Pains og Pain relievers.
Flip Conference at E-Commerce Stockholm 2015Thomas TONDER
How to boldly improve the conversion rate and customer experience of your e-commerce website without experiencing the usual struggle and disappointing ROI of digital projects.
I’m an entrepreneur and an UX designer expert in e-commerce. Happy french living in Helsinki, I work/play with digital businesses worldwide to boldly improve their conversion & customer experience.
Barriers of Design in Business | Morgenbooster #861508 A/S
At this Morgenbooster Creative Director, Tore Rosbo, shared his experiences on barriers causing design and brand projects to fail, and how to succeed with great customer brand experiences.
Watch and download video and slides here: https://1508.dk/morgenbooster/barriers-of-design-in-business/
Conversion Optimization: The World Beyond Headlines & Button ColorOptimizely
Patrick McKenzie, Software Developer at Kalzumeus Software
You've run A/B tests.
You're long past the point where "Guess Which Alternative Won" articles teach you something useful.
- How do you get to the next level of conversion optimization?
- How do you get it to be a repeatable team effort?
- How do you retain organizational know-how about previous tests?
- How do you track conversions over more involved funnels?
- How do you keep the team onboard with testing for years at a time?
- How do you manage the engineering aspects of changes which are more in--depth than changing the marketing site?
This session delves into the "Here There Be Dragons" parts of the testing map. Patrick McKenzie, Software Developer at Kalzumeus Software and Bingo Card Creator, has helped a dozen companies through testing maps, and he presents some of the mistakes he's made so that you don't have to repeat them—and also a success or two.
The integration of an acquired business, particularly a small or medium sized business (SMB), will have an effect upon not only the acquired, but also the staff of the parent company.
The Digital Disruptors: Transforming to Win in the Application EconomyCA Technologies
In the App Economy, the faster you can translate your own digital transformation strategy into actionable specifics for IT - the greater your chances of success. Join Jason as he unveils the Top 10 Traits of Successful Digital Disrupterswho are achieving high business returns from their digital investments to help you assess your own “digital readiness” to win. Download your copy of our Global Research Paper here – The Digital Disruptors: Exploiting the Software Advantage. http://rewrite.ca.com/content/dam/rewrite/files/White-Papers/Exploiting the Software Advantage_final.pdf
Short introduction to Lean Startup, where does it come from and what does it mean.
Lean Startup has become very popular in startup scene in the last few years. But how is Lean Startup affecting MBA programs? This presentation was given to MBA students at Cotrugli International Business School Alumni Forum.
In this Morgenbooster Adam Voigt, UX Designer at 1508, and Mikkel Jespersen, co-founder and partner at 1508, will investigate the potentials of Customer Journey Mapping.
http://liveworkstudio.com/topics/customer-experience-architecture/
Digital customers are ahead of most businesses. This presentation will present opportunities for businesses to develop and evolve digital abilities. Using a customer architecture strategy will enable businesses to identify the core elements of the digital strategy and help the organisation focus on the digital capabilities that create value for the business and its customers.
Startup Pitch Decks that Work: Creating a Winning Pitch DeckDavid Ehrenberg
This presentation walks you through a slide-by-slide approach to developing your pitch deck, drawn from real-life winning pitch decks. Takeaways include: crafting your positioning line, analyzing market size, pulling together your financials, and more. Content from Marc Phillips, Managing Partner of Arafura Ventures, and author of “Inside Silicon Valley: How the deals get done;” sponsored by Jim Fulton, partner in Emerging Companies practice group at Cooley, LLP; and Sirk Roh, COO for Early Growth Financial Services.
Leading Innovative Customer Service: Steering Your Enterprise to WinHuman Capital Media
Today’s customers have changed. They are picky—all about value; fickle—ready to bolt on the first hiccup; and, vocal—with the reach and power of social media that can wreck a reputation almost overnight. It has created a major challenge for all organizations interested in capturing greater share of wallet. It also presents a challenge for leaders who must steer their enterprise through a perfect storm of “customer as king.”
Join service authority Chip Bell for a powerful webinar focused on “value-unique” –a more innovative approach to winning in today’s marketplace. Service leaders will learn:
Five building blocks of innovative service and how to apply them to their business
Strategies for empowering associates to act as “owners” of their customers’ experiences
How today’s top service leaders embrace innovative service to foster an inclusive, partnership culture
by Clarke Ching
Agile and Theory of Constraints expert, Clarke Ching, will show you how – by slowing your team down a smidgen, listening to a moderately funny joke, (laughing), then thinking a bit – you can speed your team up by between 20 and 100%. You’ll learn that the busiest looking teams are often the least productive, that the secret to speed is idleness, and why drinking beer makes you more intelligent.
Clarke Ching is the author of Rolling Rocks Downhill and The Bottleneck Rules.
Workshop for Product Owners, Managers and Scrum Masters showing why should they care about Agile Engineering Practices
Slides from Scrum Gathering Munich
The business world is too complicated that people are often getting lost on the way to maximize efficiency. They often do what they don’t need and leave behind what they need to do. You might have heard of the Lean Startup as an approach that could help. Does this alone will solve all kinds of problem? What is the truth? What do you need, what kind of methodology or tool? Come and find out what you could pick up from Design Thinking, Lean Startup and how you can blend it well with your Agile approach.
Agile DNA for Success in Your Business by Mehmet YitmenBosnia Agile
Agility or being Agile is not just about being more efficient, being more productive, being faster, being more qualified, etc. Yes, we may need these cool stuff in order to succeed but Agility or being Agile should be understood as a tool for enhancing customer experience. At the end, if you cannot satisfy your customer needs, it is no matter how efficient you are working in your office. So, the focus must be the customer first. Unfortunately, it is easy to forget about your customers and instead, focus on yourself and your processes. That’s how some of the Agile transformations have failed. In this session, I will talk about some big successful companies from different industries like Zara, Ikea and SouthWest Airlines and, explore together with you how they benefit from being Agile. I will talk about business agility that focuses on customer satisfaction and its importance for being successful in your industry no matter what it is.
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Design, as a craft, has evolved. It has shifted from focusing solely on shapes and colors to encompassing a mindset and methodology that we can leverage to create anything – from meaningful digital solutions to societal change.
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The Power of Words: Why Writing is Designing too Morgenbooster1508 A/S
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Morgenbooster #72 | How to build an innovation lab
1. 1508™ MB: How to build an innovation
lab
HOW TO
BUILD AN
INNOVATIO
N LAB
2. 1508™ MB: How to build an innovation
lab
THE CHALLENGE
The world is changing.
Nobody knows the right answer.
So let’s join forces.
It might be fun.
(Kapow)
3. 1508™ MB: How to build an innovation
lab
HTTP://QVARTZ.COM/BUZZ/WHITEPAPER
/DIGITAL-TRANSFORMATION-REPORT/
6. 1508™ MB: How to build an innovation
lab
CHECK FOR FIT
FIT
7. 1508™ MB: How to build an innovation
lab
HERE IS WHAT’S WRONG WITH TODAY’S
PROCESS
SPECS DESIGN BUILD LAUNCH
Some
learning
Very
little
learning
Most
learning
will
happen
here
8. 1508™ MB: How to build an innovation
lab
WE NEED TO AVOID ONE WOW
Time
Experience
9. 1508™ MB: How to build an innovation
lab
AND AIM FOR LONG WOWS
Time
Experience
10. 1508™ MB: How to build an innovation
lab
WE NEED TO BUILD A CULTURE THAT
LEARNS FROM LAUNCHING HISTORY
Time
Learnings
Launch
Launch
Launch
Launch
11. 1508™ MB: How to build an innovation
lab
WE NEED TO SEEK INNOVATION
THROUGHOUT THE ENTIRE
BUSINESSMODEL
Profit
model
Network Structure Process
Product
performance
Product
system
Service Channel Brand
Customer
engagement
CONFIGURATION OFFERING EXPERIENCE
12. 1508™ MB: How to build an innovation
lab
WE NEED TO SEEK INNOVATION
THROUGHOUT THE ENTIRE
BUSINESSMODEL
Profit
model
Network Structure Process
Product
performance
Product
system
Service Channel Brand
Customer
engagement
CONFIGURATION OFFERING EXPERIENCE
19. 1508™ MB: How to build an innovation
lab
WE NEED SUPPORT FROM TOP
MANAGEMENT
20. 1508™ MB: How to build an innovation
lab
WE NEED NEW TRANSFORMATIONAL
PRODUCTS
21. 1508™ MB: How to build an innovation
lab
WE NEED A FULLY CLIENT CENTERED
APPROACH
22. 1508™ MB: How to build an innovation
lab
AND THEN WE NEED TO ORGANIZE
AROUND THAT EXPERIENCE
23. 1508™ MB: How to build an innovation
lab
AND THE ABILITY TO SCALE THE LAB
24. 1508™ MB: How to build an innovation
lab
NOW THAT CHALLENGES STAFFING
25. 1508™ MB: How to build an innovation
lab
CUSTOMERS AND
ENABLERS
26. 1508™ MB: How to build an innovation
lab
HTTP://WWW.HUFFINGTONPOST.CO.UK/2013/06/13/ANN-SUMMERS-SEX-
TOYS_N_3435482.HTML
27. 1508™ MB: How to build an innovation
lab
TOY MAKER ANN SUMMERS LET
CUSTOMERS DESIGN THEIR OWN
PRODUCTS
The Ultimate O, £45
It may look like a glove belonging to an
alien, but this was the toy that gave 47-year-
old Kim Smith her first orgasm.
Sweetheart, £35
You may never call someone sweetheart again,
but this baby is waterproof, has an
accelerator and is rechargeable. Ann Summers
says: "It may look gentle but its silicone
heart packs a powerful punch."
Learning Curve, £39
The sex toy for beginners, they say, and it
even comes with a remote control. If you don't
fancy a solo mission it's great for couples
and isn't too daunting.
Panty Pin, £12
This discreet little toy is the cheapest of
the bunch and is good for a beginner. You clip
it to your underwear and set it on buzz. Happy
travels!
Rock and Roll, £75
Equestrian Emily was inspired to create a toy
that users could rock on (that just sounds 50
Shades of Wrong to us), but for those of us
who don't ride horses, you may find this does
the trick.
We all know about the Rampant Rabbit but this
is like the T-1000 version. Called the
'expanding' Rampant Rabbit, it was created by
Kim Axford who wanted a toy that could expand
and contract on request. It has seven speeds
and a six-inch shaft.
28. 1508™ MB: How to build an innovation
lab
LESS EROTIC BUT STILL EXITING: AT MAERSK WE LET
EMPLOYEES PARTICIPATE IN THE DESIGN SPRINT
29. 1508™ MB: How to build an innovation
lab
AS WELL AS WE LET CUSTOMERS GUIDE
US
30. 1508™ MB: How to build an innovation
lab
SO THIS IS WHAT WE MADE INSTANTLY
31. 1508™ MB: How to build an innovation
lab
DISTRIBUTE LEARNINGS
Bring MVPs
to test
Inform the
product
Inform business
and strategy
38. 1508™ MB: How to build an innovation
lab
WHO TO STAFF
The team CompanyRest of the world
(What is your filtering set up?)
39. 1508™ MB: How to build an innovation
lab
Ambassadors for lobbyism
Visionaries doing focus and political
stuff
Testers Providing results
Builders Crafting insights and data
Backend developers
Customers
THE COMPETENCIES
RESEARCH
& IDEAS
PROTOS TEST &
DATA
BACK END DEV’sVISONARYAMBASSADOR
THE WORLD
40. 1508™ MB: How to build an innovation
lab
LOOK FOR INTRAPRENEURS
http://www.boardofinnovation.com/2015/12/17
/the-skills-of-the-perfect-intrapreneur/
41. 1508™ MB: How to build an innovation
lab
WHAT SHACKLETON DID
42. 1508™ MB: How to build an innovation
lab
DESIGN FOR CROSS POLLUTION AND
WATER COOLING MOMENTS
The channel
The story
43. 1508™ MB: How to build an innovation
lab
DEPTH OF CHANGE
59. 1508™ MB: How to build an innovation
lab
Business process data
Manage and optimize business
operations
Product or service data
To deliver core value prop
Customer data
For more relevant products
DATA
60. 1508™ MB: How to build an innovation
lab
FIVE DOMAINS OF DIGITAL
TRANSFORMATION
1) AREA OF IMPACT AND KPI’S
2) VALUE TEMPLATE SELECTION
INSIGHT TARGETING PERSONALIZATION CONTEXT
3) CONCEPT GENERATION
4) DATA AUDIT
CURRENT DATA NEEDS GAPS NEW SOURCES
5) EXECUTION PLAN
TECHNICAL SOLUTION BUSINESS PROCESSES PROOF OF CONCEPT
61. 1508™ MB: How to build an innovation
lab
WHAT WOULD WE
LIKE TO KNOW?
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lab
WHAT SENTENCE
SHOULD WE
CREATE?
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lab
IN A BUSINESS MODEL WHERE DATA IS
CORE
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lab
1.It wasn’t really an innovation
lab
2.Lack of strategic alignment
3.Lack of focus
4.It’s mostly innovation theater
5.Show me the money
FIVE REASONS WHY INNOVATION LABS
FAIL
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lab
AFTER THE HONEYMOON
67. 1508™ MB: How to build an innovation
lab
STICK TO TANGIBILITY AND PRODUCTS: THEY MIGHT SERVE BETTER
AS TRANSFORMATIONAL CATALYSTS RATHER THAN EDUCATION
69. 1508™ MB: How to build an innovation
lab
THX
1508 A/S
www.1508.dk
Klaus Bundvig
Dir. of Business Development
kbu@1508.dk
+45 2250 9795
Check out more inspirational stuff at
1508.dk/viden