Before you dip into digital marketing world in AIESEC, make sure you check this out first :) *the materials are collected from various sources --- BXP DM AIESEC in Indonesia 1516

1. DIGITAL MARKETING

3. DIGITALMARKETING?

9. THEPOWEROF

10. Physical
Social
Web
SearchContent
Content: central piece marketing strategy - the brand message
Web: core primary channel of digital - everything digital starts here
Social & Search: secondary channel of digital - supports brand reach
Physical: core primary distribution channel to shape deep brand connection
Basics of
DIGITALMARKETING

11. Physical
Social
Web
SearchContent
Content: central piece marketing strategy - the brand message
Web: core primary channel of digital - everything digital starts here
Social & Search: secondary channel of digital - supports brand reach
Physical: core primary distribution channel to shape deep brand connection
Basics of
DIGITALMARKETING
AIESEC Brand

12. AIESEC has the unique power of a huge physical presence, it presents an
opportunity to merge the digital to physical brand & marketing

13. Marketing today as we know it is
becoming digital by default.

14. Marketing today as we know it is
becoming digital by default.
Digital marketing will cease to
exist in the future as it
becomes marketing itself.

15. Bad water kills more children
than war.

19. Because it hits the heart and soul,
not just our logic and brain. It
activates the “why.”

21. VIRTUALMARKETING

22. HOW IS IT GOING IN YOUR
ENTITY?

23. Let’s draw a mind map!

24. 1. Grab a piece of paper.

25. 1. Grab a piece of paper.
2. Draw your social media accounts

26. 1. Grab a piece of paper.
2. Draw your social media accounts
3. Put your digital contents there.

27. 1. Grab a piece of paper.
2. Draw your social media accounts
3. Put your digital contents there.
4. Analysis time!

28. So how do you get closer
to your customers?

30. Ask this to your self.

31. When did you first
became aware of AIESEC?

32. When did you first
became aware of AIESEC?
What convinced you to
join AIESEC?

33. What is it about AIESEC
that keeps you around?
When did you first
became aware of AIESEC?
What convinced you to
join AIESEC?

34. What is it about AIESEC
that keeps you around?
When did you first
became aware of AIESEC?
What convinced you to
join AIESEC?
Awareness

35. What is it about AIESEC
that keeps you around?
When did you first
became aware of AIESEC?
What convinced you to
join AIESEC?
Awareness
Consideration

36. What is it about AIESEC
that keeps you around?
When did you first
became aware of AIESEC?
What convinced you to
join AIESEC?
Awareness
Consideration
Value Delivery

37. MARKETINGFUNNEL

39. Decent link clicks but the title wasn’t
as impactful as it could be - living
diversity for world peace is too vague

40. High graphic engagement as the
message connects with a “spirit of the
now”

42. Link clicks are super high because the
“title” signals something of
importance — like the association
with the UN brand - 1423 clicks.
Articles have lower engagement but
higher reach

43. Text-graphics are great for social
sharing as they convey a short
and concise message - it is
friendly in a timeline scrolling
world

46. COMING SOON
On AIESEC in Indonesia’s digital marketing scene.

47. ENTITYPAGE

48. ENTITYPAGE
ENTITYACCOUNT

49. ENTITYPAGE
ENTITYACCOUNT
INTEGRATEDPROMOTIONPLATFORM

50. ENTITYPAGE
ENTITYACCOUNT
INTEGRATEDPROMOTIONPLATFORM
WEBSITE

51. DIGITAL MARKETING TEAM

52. NowWhat?

57. REVISE YOUR DIGITAL MARKETING MINDMAP.
Take into consideration about the opportunities available of AIESEC in Indonesia

59. HOMEWORK!
Yes,I’dlovesome

60. 1. Access Entity Account, and
create a post in our national
website. After that, share it to
your local channel. Guideline will
be sent to your mail after this
class.
2. Analyze what is missing from
your entity’s digital marketing
activity in 1415 term

61. Screenshot your proof and send it to:
jazman.barizi@aiesec.net

62. …that everything is gonna be awesome.

63. Assalamualaikum,

64. didi abeng jazman
#BXPituLAKU