The document outlines the goals and strategies of Jazman Barizi, the National Vice President of Digital Marketing for AIESEC in Indonesia. The primary objectives include enhancing brand awareness, improving digital marketing practices, and creating a robust online presence through various digital platforms and marketing techniques. Key focus areas include virtual channel development, content marketing optimization, and performance evaluation.

1. JAZMANBARIZI
NATIONAL VICE PRESIDENT DIGITAL MARKETING
AIESEC IN INDONESIA 1516

2. DRIVE
Theme concepting
Event creation
Competition flow
Event execution
Goal:
Create a different way to approach our market in order to build good brand
awareness, and also to change the game of doing digital marketing.

3. virtual channel
• Digital Platform Evaluation
• SOP creation
• Channel shifting execution
• DM performance evaluation
Goal:
Create stronger virtual presence of AIESEC in Indonesia by integrating the
promotion platform

4. development
• Digital platform optimization
• Customer flow creation
• Social media analytics
• Content marketing optimization
• Digital platform diversification
Goal:
To provide a better digital platform for AIESEC in Indonesia’s DM activity, so we
can build better online presence of AIESEC in Indonesia