Digital marketing utilizes various channels including physical, social, web, search, and content. Content is the central piece of marketing strategy for conveying the brand message. The web is the primary digital channel, while social and search support brand reach. Physical distribution remains important for shaping deep brand connections. AIESEC has an opportunity to merge digital and physical branding by leveraging its large global presence. Digital marketing is becoming the default as physical marketing declines, with all marketing integrating digital elements.

1. DIGITAL MARKETING

2. DIGITALMARKETING?

4. THEPOWEROF

5. Physical
Social
Web
SearchContent
Content: central piece marketing strategy - the brand message
Web: core primary channel of digital - everything digital starts here
Social & Search: secondary channel of digital - supports brand reach
Physical: core primary distribution channel to shape deep brand connection
Basics of
DIGITALMARKETING
AIESEC Brand

6. AIESEC has the unique power of a huge physical presence, it presents an
opportunity to merge the digital to physical brand & marketing

7. Marketing today as we know it is
becoming digital by default.
Digital marketing will cease to
exist in the future as it
becomes marketing itself.

8. Bad water kills more children
than war.

12. Because it hits the heart and soul,
not just our logic and brain. It
activates the “why.”

13. VIRTUALMARKETING

14. HOW IS IT GOING IN YOUR
ENTITY?

15. Let’s draw a mind map!

16. 1. Grab the flipchart.
2. Draw your social media accounts
3. Put your digital contents there.
4. Analysis time!

17. So how do you get closer
to your customers?

19. Ask this to your self.

20. What is it about AIESEC
that keeps you around?
When did you first
became aware of AIESEC?
What convinced you to
join AIESEC?
Awareness
Consideration
Value Delivery

21. MARKETINGFUNNEL

23. Decent link clicks but the title wasn’t
as impactful as it could be - living
diversity for world peace is too vague

24. High graphic engagement as the
message connects with a “spirit of the
now”

26. Link clicks are super high because the
“title” signals something of
importance — like the association
with the UN brand - 1423 clicks.
Articles have lower engagement but
higher reach

27. Text-graphics are great for social
sharing as they convey a short
and concise message - it is
friendly in a timeline scrolling
world

29. COMING SOON
On AIESEC in Indonesia’s digital marketing scene.

30. ENTITYPAGE

31. ENTITYPAGE
ENTITYACCOUNT

32. ENTITYPAGE
ENTITYACCOUNT
INTEGRATEDPROMOTIONPLATFORM
WEBSITE

33. DIGITAL MARKETING TEAM

34. NowWhat?

35. REVISE YOUR DIGITAL MARKETING MINDMAP.
Take into consideration about the opportunities available of AIESEC in Indonesia

36. …that everything is gonna be awesome.