@Buzzient snapshot report of social media analytics for European Telecoms. Highlights:
- BT getting lion's share of social media activity
- TalkTalk getting lots of negative social posts on network outages and QoS, indicating need to scale social customer service efforts
With Digital's increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge – identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology.
Measurement and monetizing customer experience with social media.Michael Wolfe
This is a seminal study that provides substantial evidence that social media is not an upper funnel influence on brand awareness, but rather a metric reflecting the customer-brand experience which has a direct impact on customer purchase behavior.
Demonstration and validation of social media's impact on brand sales and performance and the wealth of insights derived from that. Why social media reflects the "customer experience" and why companies need to understand it and culitvate this experience.
Medicare Marketing in Our Digital World- The definitive digital marketing han...Scott Levine
Read the entire 43 page ebook now or download it here.
http://ow.ly/Y2st30csWl9
Medicare Marketers Are Struggling to Develop Digital Marketing Strategy
With Digital's increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge – identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology.
Measurement and monetizing customer experience with social media.Michael Wolfe
This is a seminal study that provides substantial evidence that social media is not an upper funnel influence on brand awareness, but rather a metric reflecting the customer-brand experience which has a direct impact on customer purchase behavior.
Demonstration and validation of social media's impact on brand sales and performance and the wealth of insights derived from that. Why social media reflects the "customer experience" and why companies need to understand it and culitvate this experience.
Medicare Marketing in Our Digital World- The definitive digital marketing han...Scott Levine
Read the entire 43 page ebook now or download it here.
http://ow.ly/Y2st30csWl9
Medicare Marketers Are Struggling to Develop Digital Marketing Strategy
Online advertising vs brand building (Nielsen)Alfonso Gadea
1. Click-through rate is not the right metric to measure brand impact – virtually no relationship
exists between clicks and brand metrics or offline sales.
2. There is emerging evidence that brand metrics in response to online campaigns are correlated
with offline sales impact.
3. Online ads can succeed in driving brand impact, though success is not guaranteed and
advertisers must embrace new online branding metrics to separate themselves from the
competition.
It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers.
Now we’re separating B2B from B2C marketers. Today, we present you with data about B2B trends, goals, and obstacles in 2015 with the 2015 State of B2B Marketing.
Using survey responses from 2,100+ B2B marketers, this report takes a look at what B2B marketers are really thinking and dealing with this year.
M&A prosposal to Warburg Pincus to spin out Convera Search assets. Ultimately Convera Search was acquired for $18M by FAST and served as basis of Microsoft acquisition of FAST for $600M.
Online advertising vs brand building (Nielsen)Alfonso Gadea
1. Click-through rate is not the right metric to measure brand impact – virtually no relationship
exists between clicks and brand metrics or offline sales.
2. There is emerging evidence that brand metrics in response to online campaigns are correlated
with offline sales impact.
3. Online ads can succeed in driving brand impact, though success is not guaranteed and
advertisers must embrace new online branding metrics to separate themselves from the
competition.
It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers.
Now we’re separating B2B from B2C marketers. Today, we present you with data about B2B trends, goals, and obstacles in 2015 with the 2015 State of B2B Marketing.
Using survey responses from 2,100+ B2B marketers, this report takes a look at what B2B marketers are really thinking and dealing with this year.
M&A prosposal to Warburg Pincus to spin out Convera Search assets. Ultimately Convera Search was acquired for $18M by FAST and served as basis of Microsoft acquisition of FAST for $600M.
Customer Journey Insights using Structural Equation Modelling_BLA GLOBAL 2014Masood Akhtar
This analysis sheds light into the connectedness of one brands' insight ecosystem. Using Structural Equation Modelling we have been able to provide a multitude of insights from; some of the causal relationships that exists, the transmission of offline and digital media to sales, the role of social display versus true social consumer engagement and salient concepts that can help steer content generation
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
E book introducing_microsoft_social_engagement_sourceImix Colombia
En un mundo social conectado, la interacción con los clientes puede darse en cualquier lugar y momento, y es vital para hacer que su negocio crezca. Microsoft Social Engagement pone eficaces herramientas para contenido social a disposición de sus equipos de ventas, marketing y servicio. Estas herramientas les permiten obtener una idea clara de la opinión que tiene la gente sobre su negocio y ponerse en contacto de forma proactiva con clientes, admiradores y críticos en los medios sociales.
The way to build your brand and brand strategy is actually quite simple and straight forward. However, you first need a means of measuring your brand health and your competitors too. Your Brand Equity allows you to build your brand using the right decisions.
BrandVision is our Brand Tracking measurement that allows you to evaluate and understand your Brand Equity.
Net Promoter Score (NPS) - Measure Customer Satisfaction in 1 QuestionCheckMarket
The Net Promoter Score (NPS) is a simple but powerful tool to measure client satisfaction with one single question, an indication of the growth potential of your company or product. Read further for an overview on the use, application and pitfalls of NPS.
Net Promoter and NPS are registered service marks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.
Organic Masterclass: How to Measure & ReportFalcon.io
“Sounds good, but what’s the ROI?” We’re so used to this question it could form part of a drinking game in marketing meetings. Since paid digital media is so transparent in the way it reports returns, it’s easy to question the ROI on organic content. Organic content doesn’t always spit out a neat little graph that marries up with how many leads, clicks and sales came from your content. But just because you can’t (always) print a picture-perfect report, doesn’t mean ROI doesn’t exist. Now that the theory got squared away in the previous session, let’s get our hands dirty. In this organic social masterclass let us take you through how you can measure ROI from organic content and the metrics that matter. You'll learn:
Organic vs. paid: why both formats are essential and how companies can use organic content to build your brand.
The ROI of organic content: How can you measure success.
The ROI of organic content: Which tools to use to measure your success.
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Does Your Digital Marketing Agency Track These Social Media KPIs?PrashantYadav371371
Social media KPI or Key Performance Indicators shows how your social media channels are performing. Not only they do indicate social media performance but also prove social media’s ROI for your business. Every business has their specific uses for specific social media channel, and they have their own specific KPI numbers. It also shows if your digital marketing agency is getting you connected to the right target or not.
B2B Benchmarking Series: Agency use of social mediaAndrew Dalglish
> Are your peers using social media marketing techniques?
> What specifically are they doing?
> How are they performing against key success metrics?
B2B Marketing’s latest benchmarking report, based on a survey of 274 client-side B2B marketers conducted by Circle Research, maps out the B2B social media landscape. In doing so it provides a definitive peer based point of comparison for marketers.
Here we share highlights from agency respondents to the survey NOT included in the report.
Highlights from the client-side view can be found here - <a>The B2B Research Blog</a>
DATACTIF®SoNetA is an Enterprise Social Intelligence Platform based on artificial intelligence and part of the DATACTIF Suite of Big Data Analytics series. Combining Social Networks Analysis and Text Mining, DATACTIF®SoNetA offers each enterprise the possibility to increase profitability by applying state of the art : Sentiment Analysis-Influence Analysis-Communities Detection-Terms Extraction-Polarization-Social Media Performance Evaluation
Similar to Buzzient social analytics european telecoms june 19 2013 (20)
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Buzzient social analytics european telecoms june 19 2013
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Buzzient
Social Media Analytics Report
Tiscali
Time Period: 2013-05-01 - 2013-05-31
Created: Jun 19, 2013
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Tiscali Current Sentiment Index
The Buzzient Brand Sentiment Index measures how Social Media Participants feel about
your brand. It tells you how positively or negatively your brand is perceived by online
users.
The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient
Enterprise generates the index by analyzing and rating each individual post about you.
The analysis leverages positive/negative keyword modifiers that are specific to you and
incorporates metrics regarding importance of the particular author and source.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
Tiscali's Sentiment Index of 0.51 indicates a mildly positive attitude towards Tiscali.
The current sentiment index reflects how social media users feel about your brand now.
Use this in conjunction with Sentiment Index Trends (in a later section) to determine if
opinion about you is rising, falling or remaining consistent. These insights will help you
craft strategy and tactics to maintain or increase social media opinion about you.
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Bouygues Current Sentiment Index
The Buzzient Brand Sentiment Index measures how Social Media Participants feel about
your brand. It tells you how positively or negatively your brand is perceived by online
users.
The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient
Enterprise generates the index by analyzing and rating each individual post about you.
The analysis leverages positive/negative keyword modifiers that are specific to you and
incorporates metrics regarding importance of the particular author and source.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
Bouygues's Sentiment Index of 2.34 indicates a mildly positive attitude towards Bouygues.
The current sentiment index reflects how social media users feel about your brand now.
Use this in conjunction with Sentiment Index Trends (in a later section) to determine if
opinion about you is rising, falling or remaining consistent. These insights will help you
craft strategy and tactics to maintain or increase social media opinion about you.
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Bt Broadband Current Sentiment Index
The Buzzient Brand Sentiment Index measures how Social Media Participants feel about
your brand. It tells you how positively or negatively your brand is perceived by online
users.
The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient
Enterprise generates the index by analyzing and rating each individual post about you.
The analysis leverages positive/negative keyword modifiers that are specific to you and
incorporates metrics regarding importance of the particular author and source.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
Bt Broadband's Sentiment Index of 11.21 indicates a positive attitude towards Bt
Broadband.
The current sentiment index reflects how social media users feel about your brand now.
Use this in conjunction with Sentiment Index Trends (in a later section) to determine if
opinion about you is rising, falling or remaining consistent. These insights will help you
craft strategy and tactics to maintain or increase social media opinion about you.
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Bt Infinity Current Sentiment Index
The Buzzient Brand Sentiment Index measures how Social Media Participants feel about
your brand. It tells you how positively or negatively your brand is perceived by online
users.
The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient
Enterprise generates the index by analyzing and rating each individual post about you.
The analysis leverages positive/negative keyword modifiers that are specific to you and
incorporates metrics regarding importance of the particular author and source.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
Bt Infinity's Sentiment Index of 11.23 indicates a positive attitude towards Bt Infinity.
The current sentiment index reflects how social media users feel about your brand now.
Use this in conjunction with Sentiment Index Trends (in a later section) to determine if
opinion about you is rising, falling or remaining consistent. These insights will help you
craft strategy and tactics to maintain or increase social media opinion about you.
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France Telecom Current Sentiment Index
The Buzzient Brand Sentiment Index measures how Social Media Participants feel about
your brand. It tells you how positively or negatively your brand is perceived by online
users.
The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient
Enterprise generates the index by analyzing and rating each individual post about you.
The analysis leverages positive/negative keyword modifiers that are specific to you and
incorporates metrics regarding importance of the particular author and source.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
France Telecom's Sentiment Index of 2.13 indicates a mildly positive attitude towards
France Telecom.
The current sentiment index reflects how social media users feel about your brand now.
Use this in conjunction with Sentiment Index Trends (in a later section) to determine if
opinion about you is rising, falling or remaining consistent. These insights will help you
craft strategy and tactics to maintain or increase social media opinion about you.
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Indoona Current Sentiment Index
The Buzzient Brand Sentiment Index measures how Social Media Participants feel about
your brand. It tells you how positively or negatively your brand is perceived by online
users.
The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient
Enterprise generates the index by analyzing and rating each individual post about you.
The analysis leverages positive/negative keyword modifiers that are specific to you and
incorporates metrics regarding importance of the particular author and source.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
Indoona's Sentiment Index of 0.1 indicates a mildly positive attitude towards Indoona.
The current sentiment index reflects how social media users feel about your brand now.
Use this in conjunction with Sentiment Index Trends (in a later section) to determine if
opinion about you is rising, falling or remaining consistent. These insights will help you
craft strategy and tactics to maintain or increase social media opinion about you.
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Talktalk Current Sentiment Index
The Buzzient Brand Sentiment Index measures how Social Media Participants feel about
your brand. It tells you how positively or negatively your brand is perceived by online
users.
The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient
Enterprise generates the index by analyzing and rating each individual post about you.
The analysis leverages positive/negative keyword modifiers that are specific to you and
incorporates metrics regarding importance of the particular author and source.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
Talktalk's Sentiment Index of -3.29 indicates a mildly negative attitude towards Talktalk.
The current sentiment index reflects how social media users feel about your brand now.
Use this in conjunction with Sentiment Index Trends (in a later section) to determine if
opinion about you is rising, falling or remaining consistent. These insights will help you
craft strategy and tactics to maintain or increase social media opinion about you.
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Telefonica Current Sentiment Index
The Buzzient Brand Sentiment Index measures how Social Media Participants feel about
your brand. It tells you how positively or negatively your brand is perceived by online
users.
The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient
Enterprise generates the index by analyzing and rating each individual post about you.
The analysis leverages positive/negative keyword modifiers that are specific to you and
incorporates metrics regarding importance of the particular author and source.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
Telefonica's Sentiment Index of 8.67 indicates a mildly positive attitude towards
Telefonica.
The current sentiment index reflects how social media users feel about your brand now.
Use this in conjunction with Sentiment Index Trends (in a later section) to determine if
opinion about you is rising, falling or remaining consistent. These insights will help you
craft strategy and tactics to maintain or increase social media opinion about you.
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Virgin Broadband Current Sentiment Index
The Buzzient Brand Sentiment Index measures how Social Media Participants feel about
your brand. It tells you how positively or negatively your brand is perceived by online
users.
The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient
Enterprise generates the index by analyzing and rating each individual post about you.
The analysis leverages positive/negative keyword modifiers that are specific to you and
incorporates metrics regarding importance of the particular author and source.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
Virgin Broadband's Sentiment Index of 6.3 indicates a mildly positive attitude towards
Virgin Broadband.
The current sentiment index reflects how social media users feel about your brand now.
Use this in conjunction with Sentiment Index Trends (in a later section) to determine if
opinion about you is rising, falling or remaining consistent. These insights will help you
craft strategy and tactics to maintain or increase social media opinion about you.
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Virgin Mobile Current Sentiment Index
The Buzzient Brand Sentiment Index measures how Social Media Participants feel about
your brand. It tells you how positively or negatively your brand is perceived by online
users.
The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient
Enterprise generates the index by analyzing and rating each individual post about you.
The analysis leverages positive/negative keyword modifiers that are specific to you and
incorporates metrics regarding importance of the particular author and source.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
Virgin Mobile's Sentiment Index of 5.3 indicates a mildly positive attitude towards Virgin
Mobile.
The current sentiment index reflects how social media users feel about your brand now.
Use this in conjunction with Sentiment Index Trends (in a later section) to determine if
opinion about you is rising, falling or remaining consistent. These insights will help you
craft strategy and tactics to maintain or increase social media opinion about you.
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Vodaphone Current Sentiment Index
The Buzzient Brand Sentiment Index measures how Social Media Participants feel about
your brand. It tells you how positively or negatively your brand is perceived by online
users.
The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient
Enterprise generates the index by analyzing and rating each individual post about you.
The analysis leverages positive/negative keyword modifiers that are specific to you and
incorporates metrics regarding importance of the particular author and source.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
Vodaphone's Sentiment Index of 0.32 indicates a mildly positive attitude towards
Vodaphone.
The current sentiment index reflects how social media users feel about your brand now.
Use this in conjunction with Sentiment Index Trends (in a later section) to determine if
opinion about you is rising, falling or remaining consistent. These insights will help you
craft strategy and tactics to maintain or increase social media opinion about you.
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Competitive Sentiment Index
Comparison of Sentiment Indices tells you how Social Media Participants feel about your
brand in relation to the competition.
For the give time period, Bouygues, Telefonica, Virgin Mobile, Virgin Broadband, Bt
Infinity, Bt Broadband enjoy the highest user attitude with Talktalk as the lowest among
these brands. As noted, Tiscali Sentiment Index is positive.
How your sentiment index compares to your competitors is critical. Comparing your
sentiment to the competition can help you determine whether you need to develop strategy
and tactics that are directed at increasing a sentiment lead or closing a trailing gap.
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Sentiment by Source Type
Brand Sentiment for Posts by Source Type gives you a comparison of Sentiment between
Tiscali, Bouygues, Bt Broadband, Bt Infinity, France Telecom, Indoona, Talktalk,
Telefonica, Virgin Broadband, Virgin Mobile and Vodaphone on Twitter, Facebook, RSS
Feeds and YouTube for 2013-05-01 through 2013-05-31
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Sentiment Index Trends
When monitored over time, Brand Sentiment Index trend lines show changes in attitudes
and opinions toward you and your competitors. User sentiment toward brands can
sometimes fluctuate greatly over time.
The ability to track trends provides you with historical visibility into how marketing
programs or other events have impacted opinion toward you and the competition at
various points in time. You can learn how past activities affected sentiment and use that
knowledge to construct the most effective current and future strategy and tactics.
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Share of Voice
Percentage
While online sentiment measures attitudes, Share of Voice indicates the percentage of
social media posts referring to your brand in comparison with this set of competitors from a
purely quantitative perspective.
Among these different brands Bt Broadband clearly dominates the others in terms of
Share of Voice.
This analysis helps you determine whether you need to construct programs that increase
or preserve your share of voice.
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Tiscali Brand Volume Trend Lines
Brand Volume Trend Lines gives you an apples-to-apples comparison of volume as it has
trended from 2013-05-01 through 2013-05-31 for Tiscali, Bouygues, Bt Broadband, Bt
Infinity, France Telecom, Indoona, Talktalk, Telefonica, Virgin Broadband, Virgin Mobile
and Vodaphone. The vertical axis of the chart displays volume (posts per month) while the
horizontal axis displays time.
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Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31
volume including the breakdown of positive, negative and neutral posts for Tiscali. The
vertical axis of the chart displays volume (posts per month) while the horizontal axis
displays time.
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Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31
volume including the breakdown of positive, negative and neutral posts for Bouygues. The
vertical axis of the chart displays volume (posts per month) while the horizontal axis
displays time.
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Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31
volume including the breakdown of positive, negative and neutral posts for Bt Broadband.
The vertical axis of the chart displays volume (posts per month) while the horizontal axis
displays time.
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Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31
volume including the breakdown of positive, negative and neutral posts for Bt Infinity. The
vertical axis of the chart displays volume (posts per month) while the horizontal axis
displays time.
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Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31
volume including the breakdown of positive, negative and neutral posts for France
Telecom. The vertical axis of the chart displays volume (posts per month) while the
horizontal axis displays time.
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Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31
volume including the breakdown of positive, negative and neutral posts for Indoona. The
vertical axis of the chart displays volume (posts per month) while the horizontal axis
displays time.
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Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31
volume including the breakdown of positive, negative and neutral posts for Talktalk. The
vertical axis of the chart displays volume (posts per month) while the horizontal axis
displays time.
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Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31
volume including the breakdown of positive, negative and neutral posts for Telefonica. The
vertical axis of the chart displays volume (posts per month) while the horizontal axis
displays time.
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Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31
volume including the breakdown of positive, negative and neutral posts for Virgin
Broadband. The vertical axis of the chart displays volume (posts per month) while the
horizontal axis displays time.
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Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31
volume including the breakdown of positive, negative and neutral posts for Virgin Mobile.
The vertical axis of the chart displays volume (posts per month) while the horizontal axis
displays time.
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Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31
volume including the breakdown of positive, negative and neutral posts for Vodaphone.
The vertical axis of the chart displays volume (posts per month) while the horizontal axis
displays time.
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This default on-demand report is generated from the Buzzient Enterprise Social Media
Analytics Platform, a hosted system that provides automated harvesting and analysis of
social media on the internet for global enterprises.
Buzzient Enterprise harvests, aggregates and analyzes unstructured, qualitative social
media conversations about your brand and products and those of your competition. A
wide array of quantitative measurements and visualizations from the analysis are
presented through the Buzzient Enterprise web browser interface. This report contains
highlights of some of these major analysis areas.
Overall capabilities of Buzzient Enterprise include:
Integration with CRM and Customer Support Systems
- Easily create support cases or marketing leads from harvested posts with a single click.
- Integrations include Salesforce.com (Service Cloud, Sales, etc.) and SugarCRM.
What Users Are Saying
- Harvested posts are automatically scored and viewable through a variety of filters.
- View posts in their originating site. Interact with users if appropriate.
- Search for posts by keyword.
- Bookmark and/or email important or interesting posts.
What Users Think About Your Brand, Products and Competitors
- Current, historical and comparative sentiment indices. Overall and by source groups.
- Historical sentiment trend analysis.
- Distribution of positive, negative and neutral posts over time.
How Much People Are Talking About You
- Percentage breakdown of buzz between you and key competitors.
- Historical buzz trend.
Topics and Trends
- Discover the most frequently used concepts, terms and competitors users employ
when writing about you.
- How mentions of your products, features or keywords compare to each other over time.
Opinion Leaders
- The top authors on discussion forums, facebook, blogs and twitter that talk about you.
- The most positive and negative users who talk about you.
Top Websites
- The most likely sites for users to reach when searching for information about you.
Alerts
- Receive alerts for changes in sentiment, highly positive or negative posts, new posts by
specific authors and more.
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Copyright Information
Copyright 2010 Buzzient Inc. All the text, graphics, design and other works are the
copyrighted works of Buzzient Inc. All Rights Reserved.
For more information, please contact us.
Buzzient, Inc.
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Cambridge, MA 02142
www.buzzient.com
Tel. 617 475 1514
info@buzzient.com