This social media analytics report from Buzzient analyzes sentiment and conversations mentioning several telecommunications companies (Vodaphone, Talktalk, Telefonica, Virgin Mobile) from August 1-31, 2013. It finds that Telefonica and Virgin Mobile have the highest positive sentiment indices, while Vodaphone has the lowest but still positive sentiment. Talktalk dominates the others in terms of volume of social media mentions. The report also contains trends in sentiment, volume, and comparisons across social media sources for each company over time.

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Buzzient
Social Media Analytics Report
Vodaphone
Time Period: 2013-08-01 - 2013-08-31
Created: Sep 02, 2013

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Vodaphone Current Sentiment Index
The Buzzient Sentiment Index measures how Social Media feels about your top-level
keyword. It tells you how positively or negatively your keyword is perceived by social
media authors.
The Sentiment Index is an aggregated rating. Buzzient Enterprise generates the index by
analyzing and rating each individual post about your keyword. The analysis uses natural
language processing, a set of positive/negative terms that are specific to your system and
a proprietary Buzzient sentiment algorithm.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
Vodaphone's Sentiment Index of 2.96 indicates a mildly positive attitude towards
Vodaphone.
The current sentiment index reflects how social media feels about your keyword at this
time. Use this in conjunction with Sentiment Trends (in a later section) to determine if
opinion is rising, falling or remaining consistent. These insights will help you craft strategy
and tactics to maintain or increase social media opinion.

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Talktalk Current Sentiment Index
The Buzzient Sentiment Index measures how Social Media feels about your top-level
keyword. It tells you how positively or negatively your keyword is perceived by social
media authors.
The Sentiment Index is an aggregated rating. Buzzient Enterprise generates the index by
analyzing and rating each individual post about your keyword. The analysis uses natural
language processing, a set of positive/negative terms that are specific to your system and
a proprietary Buzzient sentiment algorithm.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
Talktalk's Sentiment Index of 4.13 indicates a mildly positive attitude towards Talktalk.
The current sentiment index reflects how social media feels about your keyword at this
time. Use this in conjunction with Sentiment Trends (in a later section) to determine if
opinion is rising, falling or remaining consistent. These insights will help you craft strategy
and tactics to maintain or increase social media opinion.

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Telefonica Current Sentiment Index
The Buzzient Sentiment Index measures how Social Media feels about your top-level
keyword. It tells you how positively or negatively your keyword is perceived by social
media authors.
The Sentiment Index is an aggregated rating. Buzzient Enterprise generates the index by
analyzing and rating each individual post about your keyword. The analysis uses natural
language processing, a set of positive/negative terms that are specific to your system and
a proprietary Buzzient sentiment algorithm.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
Telefonica's Sentiment Index of 7.07 indicates a mildly positive attitude towards
Telefonica.
The current sentiment index reflects how social media feels about your keyword at this
time. Use this in conjunction with Sentiment Trends (in a later section) to determine if
opinion is rising, falling or remaining consistent. These insights will help you craft strategy
and tactics to maintain or increase social media opinion.

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Virgin Mobile Current Sentiment Index
The Buzzient Sentiment Index measures how Social Media feels about your top-level
keyword. It tells you how positively or negatively your keyword is perceived by social
media authors.
The Sentiment Index is an aggregated rating. Buzzient Enterprise generates the index by
analyzing and rating each individual post about your keyword. The analysis uses natural
language processing, a set of positive/negative terms that are specific to your system and
a proprietary Buzzient sentiment algorithm.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
Virgin Mobile's Sentiment Index of 10.78 indicates a positive attitude towards Virgin
Mobile.
The current sentiment index reflects how social media feels about your keyword at this
time. Use this in conjunction with Sentiment Trends (in a later section) to determine if
opinion is rising, falling or remaining consistent. These insights will help you craft strategy
and tactics to maintain or increase social media opinion.

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Competitive Sentiment Index
Comparison of Sentiment Indices tells you how Social Media feel about your top-level
keywords in relation to each other.
For the give time period, Telefonica, Virgin Mobile enjoy the highest user attitude with
Vodaphone as the lowest among these keywords. As noted, Vodaphone Sentiment Index
is positive.
How sentiment indices compares to each other can be critical. Comparing your sentiment
can help you determine whether you need to develop strategy and tactics that are directed
at increasing a sentiment lead or closing a trailing gap.

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Sentiment by Source Type
Brand Sentiment for Posts by Source Type gives you a comparison of Sentiment between
Vodaphone, Talktalk, Telefonica and Virgin Mobile on Twitter, RSS Feeds, Facebook and
YouTube for 2013-08-01 through 2013-08-31

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Sentiment Index Trends
When monitored over time, Sentiment Trend Lines show changes in opinion about your
top-level keywords. Sentiment can sometimes fluctuate greatly over time.
The ability to track trends provides you with historical visibility into how problems,
programs or other events have impacted opinion at various points in time. You can learn
how past activities affected sentiment and use that knowledge to construct the most
effective current and future strategy and tactics.

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Brand Sentiment Source Trends gives you a comparison of sentiment as it has trended
over time for Vodaphone on Twitter, RSS Feeds, Facebook and YouTube from 2013-08-
01 through 2013-08-31

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Brand Sentiment Source Trends gives you a comparison of sentiment as it has trended
over time for Talktalk on Twitter, RSS Feeds, Facebook and YouTube from 2013-08-01
through 2013-08-31

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Brand Sentiment Source Trends gives you a comparison of sentiment as it has trended
over time for Telefonica on Twitter, RSS Feeds, Facebook and YouTube from 2013-08-01
through 2013-08-31

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Brand Sentiment Source Trends gives you a comparison of sentiment as it has trended
over time for Virgin Mobile on Twitter, RSS Feeds, Facebook and YouTube from 2013-08-
01 through 2013-08-31

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Share of Voice
Percentage
While sentiment measures opinion, Share of Voice is a quantitative measure. It indicates
the comparative percentage of social media posts mentioning your keywords relative to
the total volume of posts Buzzient has harvested for this set of keywords.
Among these different keywords Talktalk clearly dominates the others in terms of Share of
Voice.
This analysis helps you determine whether you need to construct programs that increase
or preserve your share of voice.

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Vodaphone Brand Volume Trend Lines
Volume Trend Lines gives you an apples-to-apples comparison of volume as it has
trended from 2013-08-01 through 2013-08-31 for Vodaphone, Talktalk, Telefonica and
Virgin Mobile. The vertical axis of the chart displays volume (posts per month) while the
horizontal axis displays time.

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Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2013-08-01 through 2013-08-31
volume including the breakdown of positive, negative and neutral posts for Vodaphone.
The vertical axis of the chart displays volume (posts per month) while the horizontal axis
displays time.

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Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2013-08-01 through 2013-08-31
volume including the breakdown of positive, negative and neutral posts for Talktalk. The
vertical axis of the chart displays volume (posts per month) while the horizontal axis
displays time.

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Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2013-08-01 through 2013-08-31
volume including the breakdown of positive, negative and neutral posts for Telefonica. The
vertical axis of the chart displays volume (posts per month) while the horizontal axis
displays time.

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Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2013-08-01 through 2013-08-31
volume including the breakdown of positive, negative and neutral posts for Virgin Mobile.
The vertical axis of the chart displays volume (posts per month) while the horizontal axis
displays time.

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Brand Volume Source Trends gives you a comparison of post volume as it has trended
over time for Vodaphone on Twitter, RSS Feeds, Facebook and YouTube from 2013-08-
01 through 2013-08-31

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Brand Volume Source Trends gives you a comparison of post volume as it has trended
over time for Talktalk on Twitter, RSS Feeds, Facebook and YouTube from 2013-08-01
through 2013-08-31

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Brand Volume Source Trends gives you a comparison of post volume as it has trended
over time for Telefonica on Twitter, RSS Feeds, Facebook and YouTube from 2013-08-01
through 2013-08-31

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Brand Volume Source Trends gives you a comparison of post volume as it has trended
over time for Virgin Mobile on Twitter, RSS Feeds, Facebook and YouTube from 2013-08-
01 through 2013-08-31

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This default on-demand report is generated from Buzzient Enterprise, a hosted application
that provides automated harvesting and analysis of social media.
Buzzient Enterprise harvests, aggregates and analyzes unstructured, qualitative social
media content about the keywords configured in your system (typically things such as your
company name, brands, products and competitors.) A variety of quantitative
measurements and visualizations from the analysis are presented through the Buzzient
Enterprise web browser interface. This report contains highlights of some of these major
analysis areas.
Overall capabilities of Buzzient Enterprise include:
Integration with CRM for customer service
- Easily create support cases from harvested posts with a single click.
- Integrations include Siebel, Oracle CRM On Demand and Salesforce.com.
What Users Are Saying
- Harvested posts are automatically scored and viewable through a variety of filters.
- View posts in their originating site. Engage with authors if appropriate.
- Bookmark and/or email important or interesting posts.
What Users Think About Your Brand, Products and Competitors
- Current, historical and comparative sentiment indices. Overall and by source groups.
- Historical sentiment trend analysis.
- Distribution of positive, negative and neutral posts over time.
How Much People Are Talking About You
- Percentage breakdown of volume among your keywords.
- Historical volume trend.
Alerts
- Receive alerts for posts mentioning your keywords and certain terms or highly positive
or negative posts.

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Copyright Information
Copyright 2013 Buzzient Inc. All the text, graphics, design and other works are the
copyrighted works of Buzzient Inc. All Rights Reserved.
For more information, please contact us.
Buzzient, Inc.
P.O. Box 52440
Boston, MA 02205-2440
www.buzzient.com
Tel. 1-800-308-BUZZ
info@buzzient.com