Social Media for Charities

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Presented to charities involved in the Colourthon, an annual fundraising event in Southend, Essex.
More information: http://www.colourthon.org

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  • Hello, I ’ m Su Butcher and I ’ m going to share some thoughts with you about why people are using social media for charitable giving. And why you should do it too.
  • What is Social Media Why Do we need to do it How to get started
  • What is Social Media Why Do we need to do it How to get started
  • What is Social Media Why Do we need to do it How to get started
  • Social Media is simply people having conversations online.
  • 11/20/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • People who are friends are your friends – social media is how many of them interact and you can help them do it
  • People keep in touch with each other, sometimes in very difficult times, using social media. By helping them keep in touch, you can help them fundraise for you. Join up all the dots.
  • People keep in touch with each other, sometimes in very difficult times, using social media. By helping them keep in touch, you can help them fundraise for you. Join up all the dots.
  • Updated survey statistics 2012. The average age of a twitter user? 37. 55% of users are over 35. The average age of a Facebook User? 40. 65% are over 35. Source Pingdom
  • Everyone is talking online. This Map shows people posting on photosite flickr(orange) and twitter (blue) or both (white) in Europe Everyone is using the internet which means it ’s a great tool to talk to everyone.
  • People use social media to find people who can help them. You can also use it to collaborate in teams, sharing your strengths and benefiting from others.
  • Thank You.
  • Social Media for Charities

    1. 1. Social Media for Charitiesby@Subutcher Muppet Mobile Lab by Jurvetson
    2. 2. Social Media http://theconversationprism.com/
    3. 3. Sashi
    4. 4. £ £ ££ £ £ £ £ £Relationships £ £ £ Kent Bye
    5. 5. “Don’t forget the power of theinfluencer. Support yourfundraisers and help themlearn how to use social mediato raise money for you.” - Karen http://bit.ly/colourthon
    6. 6. Mel Starrs Article
    7. 7. Mel’s Blog
    8. 8. Mark’s Trip
    9. 9. Mark’s Trip
    10. 10. Just Givinghttp://www.justgiving.com/Mel-Starrs
    11. 11. 2.Keepin Touch“A small charity, havevery simply and sensibly,embraced and usedSocial Media to provideawareness and supportto both members andalso non-members.” - Robinhttp://bit.ly/colourthon
    12. 12. 2.Keepin Touch“A small charity, havevery simply and sensibly,embraced and usedSocial Media to provideawareness and supportto both members andalso non-members.” - Robinhttp://bit.ly/colourthon
    13. 13. Movember
    14. 14. Twitter
    15. 15. http://mentionmapp.com/
    16. 16. 37 40years yearsSource
    17. 17. 3. Get in Touch “Get involved with Twitter via people you know in the real world, many of whom will be on Twitter. Their contacts will be people you don’t know – yet!” - Linnhttp://bit.ly/colourthon
    18. 18. Everyone is Doing it Eric Fischer
    19. 19. Do it where they are
    20. 20. https://www.facebook.com/EACHhospices
    21. 21. 4.ShareyourStrengths“Online/Analyticsgeeks from all overthe world cometogether to helpnon-profit orgs dobetter online.” - Priteshhttp://bit.ly/colourthon
    22. 22. So…Why do it online? • Friends are your friends • Keep in Touch • Get in Touch • Share Strengths http://theconversationprism.com/
    23. 23. The Social Cycle
    24. 24. The Social Cycle
    25. 25. The Social Cycle
    26. 26. The Social Cycle
    27. 27. The Social Cycle
    28. 28. How to Start • Start Small • Plan • Train • Make Social Objects • Measure what MattersWildxplorer
    29. 29. Start SmallHiggySTFC
    30. 30. PlanCharlie Phillips
    31. 31. Train smi23le
    32. 32. Make Social ObjectsVincent Des Jardins http://gapingvoid.com/so
    33. 33. Measurewhat matters
    34. 34. Resources
    35. 35. Recap: • Talk to each other • Do it online Twitter Stream Graphs
    36. 36. Thank You. @SuButcher www.justpractising.com Images: Creative Commons Google us!

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