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Uploaded byRIA RUI Society
Creating delightful experiences
The document discusses crafting delightful experiences through design. It argues that good design solves problems, great design redefines experiences, and awesome design delights users. The key is providing the "extra" - designing for user engagement beyond just completing a task. The document uses the travel website Cleartrip as an example of a brand that provides an awesome, delightful user experience through talented design and passionate execution, paving the way for brand trust. It cautions designers not to overdo design elements just for the sake of adding extras.
![LUXr 1-day workshop, Wed November 07, 2012 [San Francisco]](https://cdn.slidesharecdn.com/ss_thumbnails/1day-luxr20121107slideshare-121114152425-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
