This document provides information about an e-commerce business called Diaobao located in Malaysia. It discusses the company's location, contact information, reasons for choosing an e-commerce model including overcoming geographical limitations and lower costs. It analyzes the target market and competitors. Financial plans include capital contributions from partners and a bank loan totaling MYR200,000. Startup costs are estimated at MYR192,000. Profits are projected to increase from MYR500,000 in the first year to MYR2,000,000 in the third year. The conclusion discusses plans to expand internationally with a larger inventory and focus on customer service.