The document outlines an agenda for a marketing training seminar. It includes sections on introducing the trainer and their background, setting objectives for the seminar such as providing tools and ideas for marketing plans. Key marketing concepts are defined like the 4 P's of marketing. Various frameworks for analysis are presented like PEST, SWART, product lifecycles. Strategic options for market penetration and development are discussed. The document concludes with workshops for attendees to apply concepts in developing visions, objectives, environmental analyses and market strategies for their own companies or ventures.