1. Marketing Plan Template
1.Situation Analysis
What is the current market for your product?
Is there an immediate need and desire for the product?
2.Market Overview-(What are some trends,market segments,target markets for your
product?)
3.Competitive Review(Who are your primary competitors for sales?)
4.Description Of Product & Services(Describe your product as completely as you can)
Strengths,Weaknesses,Opportunities & Threats
5.Goals & Objectives
1.What would be a realistic first year goal for sales?
2.What are some immediate hurdles to your goals?
3.What is a key objective for letting the world know about your product?
6.Strategies
A. Positioning In The Market
B. Product Design & Innovation
C. Price(how will price influence your market position?)
What will be your profit?

2. How much would it cost to make your product?
D. Distribution (How will you get your product into the hands of your customer?)
E. Promotion (techniques and advertising examples)
7.Marekting Budget:(How much will it cost to promote your product?...commercials,print
advertising,internet etc)
8.Timing: (Is it the right time for your product? What makes the timing of your product
important?)
9.Evaluation:(How will you evaluate whether or not your marketing and product is
successful? What tools can you implement and how will you implement them to get validity?