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Business plan
This business plan is for a security systems company that offers digital video recorders, CCTV cameras, IP cameras, and access control systems. The company aims to provide advanced yet affordable technology with continuous upgrades and low replacement costs to satisfy customers. The mission is to be customers' first choice for high-quality security products and services. Target customers include retail shops, individuals, banks, and institutions. The company will promote through various advertising and own website. Capital of 20 lakh rupees is required for equipment, office space, marketing, and hiring 15-20 permanent employees.
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Business plan
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- 2. NAME OF THECOMPANY
- 3. OUR PRODUCT’S Digital Video Recorder(Stand Alone) Digital Video Recorder CCTV Camera’s IP Camera Access Control System Motion Detector Infra –red or night vision cameras And many more………
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- 6. OBJECTIVES Our first mottois to serve better technology which is advance from traditional. Affordable cost. Continuous upgradation. Minimum replacement cost for holding more and more customers. Customer satisfaction.
- 7. MISSION “Our mission isto be the customer's first choice for security, delivering products of outstanding quality which helps to feel more safe & secure through great service and to consistently satisfy our customers needs”.
- 8. VISION “ A leadingworld class brand in segment of security with advance technologies and WE PUT OUR PAST AND PRESENT TO WORK FOR YOUR FUTURE”.
- 9. TARGET CUSTOMERS • RETAILSHOPS • INDIVIDUAL CUSTOMERS • BANKS • INSTITUTIONS • HOSTELS & PG’S
- 10. UNIQUE SELLING PREPOSITION •Artificial Intelligence(AI) technology •Upgrading facilities for increasing camera efficiency •Based on voice control system •Easy to operate. •Online video surveillances. •Value for money •8 TB Supportable and expandable •14 months Guarantee & Warranty
- 11. LEGAL COMPLIANCES Legal complianceis the process or procedure to ensure that an organization follows relevant laws, regulations and business rules. Stages of incorporation : 1. DIN-1 form. ( in the name of all partners) 2. DSC ( Digital Signature certificate) 3. Decide the name and check by filling form #1 with ROC. 4. File Incorporation Document by filling form #2. 5. ROC issues the Certificate of Incorporation based on approval of form #2.
- 13. MARKETING STRATEGIES PRODUCT • Securityis must every time and everywhere in todays scenario and our products provide 24/7 security anywhere. • Low cost products with high benefits. PRICING • As we are at the initial stage of Business, we should set the prices relatively LOW.
- 14. PLACE • We havechosen our customers to be individuals and retail shops so the location of business should be at 1. Commercial Place 2. Resedential Place PROMOTION • Print and Broadcast Ads • Broachers and Booklets • Online ads on frequently visited websites • Own website for customer handling and solving queries
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- 16. STRENGTHS •Cost advantage •Online growth •Loyallocal customers •Strong management team •Reputation management •Unique products •Customization and adaptability •Fully furnished and world class office WEAKNESSES • low market share •Plan Predictability •Not diversified •Poor supply chain OPPORTUNITIES • The security service industry currently shows a strong growth market by a higher demand. • The operation of a security service company that offers a range of security services as well as security equipment is the core of this start – up. THREATS •Competition •External changes -government, politics, taxes, etc •Lower cost competitors and imports •Maturing categories, products, or services SWOT
- 17. CAPITAL REQUIRED CAPITAL BROUGHTIN – RS 20,00,000 Investment in Development of Business • Building Investment - Rs 1,00,000 • Office Equipment - Rs 20,000 • Technical Equipment - Rs 10,00,000 • Additional Equipment - Rs 10,000 • Rent - Rs 50,000 Rs 11,80,000
- 18. Marketing • Promotion Cost- Rs 50,000 • Online Promotions - Rs 5,000 Rs 55,000 Employee Costs • Employee Recruitment - Rs 5,000 • Employee Investment - Rs 1,00,000 Rs 1,05,000
- 19. Total Cost • Developmentof Business - Rs 11,80,000 • Marketing - Rs 55,000 • Employee Costs - Rs 1,05,000 Rs 13,40,000
- 20. PROCUREMENT OF RAW MATERIALS 1.Shenzhen Safer Science and Technology co. ltd.(china) 2.
- 22. PERSONNEL REQUIRED •15-20 permanentemployees(8000-25000rs) •Part time employees(100-300rs per day) •Personnel required for installation of a device depends on model of the device. (2 people) •A service engineer •A network personnel •A service inspector