This business plan is for a security systems company that offers digital video recorders, CCTV cameras, IP cameras, and access control systems. The company aims to provide advanced yet affordable technology with continuous upgrades and low replacement costs to satisfy customers. The mission is to be customers' first choice for high-quality security products and services. Target customers include retail shops, individuals, banks, and institutions. The company will promote through various advertising and own website. Capital of 20 lakh rupees is required for equipment, office space, marketing, and hiring 15-20 permanent employees.

1. BUSINESS PLAN
Rajat Baranwal

2. NAME OF THE COMPANY

3. OUR PRODUCT’S
Digital Video
Recorder (Stand Alone)
Digital Video Recorder
CCTV Camera’s
IP Camera
Access Control System
Motion Detector
Infra –red or night vision
cameras
And many more………

4. PUNCH LINE

5. LOGO

6. OBJECTIVES
Our first motto is to serve better technology which is advance
from traditional.
Affordable cost.
Continuous upgradation.
Minimum replacement cost for holding more and more
customers.
Customer satisfaction.

7. MISSION
“Our mission is to be the customer's first
choice for security, delivering products of
outstanding quality which helps to feel
more safe & secure through great service
and to consistently satisfy our customers
needs”.

8. VISION
“ A leading world class brand in
segment of security with advance
technologies and WE PUT OUR
PAST AND PRESENT TO WORK FOR
YOUR FUTURE”.

9. TARGET CUSTOMERS
• RETAIL SHOPS
• INDIVIDUAL CUSTOMERS
• BANKS
• INSTITUTIONS
• HOSTELS & PG’S

10. UNIQUE SELLING
PREPOSITION
•Artificial Intelligence (AI) technology
•Upgrading facilities for increasing camera
efficiency
•Based on voice control system
•Easy to operate.
•Online video surveillances.
•Value for money
•8 TB Supportable and expandable
•14 months Guarantee & Warranty

11. LEGAL COMPLIANCES
Legal compliance is the process or procedure to ensure
that an organization follows relevant laws, regulations
and business rules.
Stages of incorporation :
1. DIN-1 form. ( in the name of all partners)
2. DSC ( Digital Signature certificate)
3. Decide the name and check by filling form #1 with
ROC.
4. File Incorporation Document by filling form #2.
5. ROC issues the Certificate of Incorporation based on
approval of form #2.

13. MARKETING STRATEGIES
PRODUCT
• Security is must every time and everywhere in todays
scenario and our products provide 24/7 security anywhere.
• Low cost products with high benefits.
PRICING
• As we are at the initial stage of Business, we should set the
prices relatively LOW.

14. PLACE
• We have chosen our customers to be individuals and
retail shops so the location of business should be at
1. Commercial Place
2. Resedential Place
PROMOTION
• Print and Broadcast Ads
• Broachers and Booklets
• Online ads on frequently visited websites
• Own website for customer handling and solving
queries

15. SWOT ANALYSIS

16. STRENGTHS
•Cost advantage
•Online growth
•Loyal local customers
•Strong management team
•Reputation management
•Unique products
•Customization and adaptability
•Fully furnished and world class office
WEAKNESSES
• low market share
•Plan Predictability
•Not diversified
•Poor supply chain
OPPORTUNITIES
• The security service industry
currently shows a strong growth
market by a higher demand.
• The operation of a security service
company that offers a range of
security services as well as security
equipment is the core of this start –
up.
THREATS
•Competition
•External changes -government,
politics, taxes, etc
•Lower cost competitors and imports
•Maturing categories, products, or
services
SWOT

17. CAPITAL REQUIRED
CAPITAL BROUGHT IN – RS 20,00,000
Investment in Development of Business
• Building Investment - Rs 1,00,000
• Office Equipment - Rs 20,000
• Technical Equipment - Rs 10,00,000
• Additional Equipment - Rs 10,000
• Rent - Rs 50,000
Rs 11,80,000

18. Marketing
• Promotion Cost - Rs 50,000
• Online Promotions - Rs 5,000
Rs 55,000
Employee Costs
• Employee Recruitment - Rs 5,000
• Employee Investment - Rs 1,00,000
Rs 1,05,000

19. Total Cost
• Development of Business - Rs 11,80,000
• Marketing - Rs 55,000
• Employee Costs - Rs 1,05,000
Rs 13,40,000

20. PROCUREMENT OF RAW
MATERIALS
1. Shenzhen Safer Science and
Technology co. ltd.(china)
2.

22. PERSONNEL REQUIRED
•15-20 permanent employees(8000-25000rs)
•Part time employees(100-300rs per day)
•Personnel required for installation of a device
depends on model of the device. (2 people)
•A service engineer
•A network personnel
•A service inspector