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GA 2: DIMENSIONS OF
BUSINESS
1.BUSINESS
ORGANISATIONS AND ITS
STAKEHOLDERS
Business:
The term business
encompasses all those
economic activities related to
production and exchange of
goods or services for money
or an economic return.
Characteristics of Business:
Profit Motive
Exchange of goods or
services for income
Recurring activities
Risks
Dimensions of Business
 Production and Operations
 Marketing
 Human Resources
 Finance
 IT/Systems
 Research and Development..
Dimensions of business:
Business environment
 Internal environment
 External environment
 SWOT analysis(Strengths, Weakness,
Opportunities, Threats)
 PESTLE analysis
(Political, Economic, Social, Technological, Legal,
Environmental factors)
Dynamics of modern business:
 Strategic Orientation
 Global Orientation
 Professionalisation
 Fast changes
 Use of technology
 Diversification and restructuring
 Coexistence of different sectors
 Customisation
VUCA
Types of Business
Organisations
 Sole trader
 Partnership
 Company
 Cooperatives
 Non Profit
Stakeholders of Business:
The word “stakeholders”
describes such constituents of
an organisation – the
individuals, groups or other
organisations which are
affected by, or can affect the
organisation in pursuit of its
Stakeholders:
Other stakeholders
 Trade Unions
 Local Communities
 Competitors
Stakeholder Management
CSR
Conflicts within stakeholders
Conflict: A serious
disagreement or a clash of
interest
Overcoming Conflicts
Win-Win
Owner Vs Manager
 In a company form of business
organisation, there is a separation of
ownership and management.
 Shareholders are the owners to the
extent of their shareholding.. They
appoint Board of Directors for day to
day management of company affairs.

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Business organisation and its stakeholders