Business Networking in the post-digital era
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This document provides an overview of business networking. It begins with an introduction to the presenter and agenda. The agenda covers finding and being found online, establishing contacts, removing contacts, and discussing value innovation. Key lessons encourage applying online and offline networking principles, learning about corporate value innovation, and practicing networking techniques. Guidelines are given for maintaining an online presence and using social media professionally. The networking process is broken down into five steps. Value innovation or "blue ocean strategy" is introduced as creating new, uncontested markets. Potential contact types to avoid, such as time wasters, are also noted. Ten golden rules of networking are listed at the end.
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Business Networking in the post-digital era
- 1. «Business Networking» (Handout) June 2018 Daniel C. Schmid, Ph.D. 1
- 2. About Me ¡The Future is Analogue! «The more digital we get, the more important analogue signals will become, because they cannot be copied.» 2
- 4. Key Learnings The participants … apply the principles and mechanisms of successful online / offline networking (B2C). get to know the concept of corporate Value Innovation (B2B). practice and reflect relevant networking techniques within their peer group. 4
- 6. Don't get shipwrecked: Control your online presence regularly! Caspar David Friedrich (1774–1840): «The Arctic Ocean» / «The Failed Hope» (1823/24) Find and Being Found 6
- 7. Let’s check it out! 7 © Icons: The Noun Project
- 8. Dunbar’s Number according to Social Media Source: https://nudge.ai/whos-in-your-tribes-tribes/ 8
- 9. «Social Network Analysis» Source: www.galaxyadvisors.comSource: www.galaxyadvisors.com Connectors Connectors have relationships to people in multiple clusters and connect larger groups. Knots («Influencer») Nodes are connected to a large number of people in a cluster, who in turn have a high degree of networking among themselves. Knots Connectors 9
- 10. Take Away: Dos and Don’ts 3 Golden Rules 1. Separate Private from Business unless you use your FB profile in a business context! 2. Choose and maintain your favourite tool(s) wisely (LinkedIn, XING, Twitter, Instagram, etc.): Less is more (max. 3–4 tools)! 3. Duty comes before pleasure: Always update your basic profile information! 10
- 12. 12 Preparation Introduction Small Talk Farewell Follow up Networking Circle: 5 Steps 12
- 14. Networking within Networks: Value Innovation or «Blue Ocean Strategy» Red Oceans = known and developed markets Blue Oceans = New, unknown and not yet developed markets W. Chan Kim/R. Mauborgne: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business School 2015. 14
- 16. Marginal Utility: Gossen’s First Law Attention: Danger! «Don't I know you from somewhere?» «Weren't you at Company X last year?» «We should have lunch again.» Avoid ... Time-wasters (who urgently want an appointment) Pesky types (who are only interested in your company, but not in you personally) Delayers without decision-making authority («I'm sure the next meeting will be a success!») 16
- 17. The 10 Golden Rules of Networking 17
- 18. Daniel C. Schmid, Ph.D. www.danielcschmid.com Previous activities: Teacher, Client Advisor (Tourism), Radio Speaker (Czech Foreign Broadcasting), International Scientist, Headhunter (Executive Search), University Education Manager (C-Level), Supervisory Board Member. www.linkedin.com/in/danielcschmid https://www.xing.com/profile/DanielC_Schmid www.facebook.com/danielcschmid www.twitter.com/danielcschmid About me 18