Five golden rules for designing and operating a successful business are: seek fresh talent, be open to change, keep creativity alive at all costs, invite strangers and set up decoys, and ignore customers. Management should build the capability to recover from failures rather than prevent risks. Success requires investing in new, unique ideas and maintaining an innovative culture.

1. How to Design and Operate Success: Five Golden Rules.

2. EAS – TMA PRESENTATION

3. « ChangeThis is creating a new kind of media. A form of media that uses existing tools (like PDFs, blogs and the web) to challenge the way ideas are created and spread. » www.changethis.com

4. 14 Ways to get breakthrough ideas The 10.1/2 commandments of visual thinking: The « Lost Chapter » from the back of the napkin Avoid corporate death: Nine essential elements that will keep the reaper from your company’s door

18. Invite a Stranger Set up a Decoy Ignore your Customers

22. « It’s not secret that we were sticking just about every nickel we had on the chance that people would be interested in something totally new and unique in the Field of Entertainment. »

23. Seek Fresh Talent Be Open to Change Keep Creativity Alive at all Costs

24. « Management’s job is not to prevent risk but to build the capability to recover when failures occur. »

25. Thank you!