Digital Engagement (and when social media turns ugly)  November 2010 Steph Gray, Helpful Technology
Another social media guru? <ul><li>xxx </li></ul>a postbureaucrat former Head of Digital at Department for Business, Innov...
Digital marketing Digital project management Digital channel management Digital publishing Online PR Open data Digital  en...
<ul><li>xxx </li></ul>Digital Engagement uses digital tools and channels to find, listen to and mobilise a community aroun...
<ul><li>xxx </li></ul>Listening & understanding Communicating  & explaining Engaging & gathering views Extending  reach & ...
<ul><li>xxx </li></ul>
<ul><li>xxx </li></ul>
82,000 pageviews and counting
But it isn’t always so pretty.
<ul><li>xxx </li></ul>
<ul><li>xxx </li></ul>
<ul><li>xxx </li></ul>
<ul><li>xxx </li></ul>
#stfc
<ul><li>xxx </li></ul>
<ul><li>xxx </li></ul>
<ul><li>xxx </li></ul>
<ul><li>xxx </li></ul>
<ul><li>xxx </li></ul>
<ul><li>xxx </li></ul>50,000 forum views on the day, 3,500 forum posts, 220 questions
We’re all learning
 
 
 
 
 
http://al-smith.co.uk/2009/08/case-study-on-facebook-engagement/
http://al-smith.co.uk/2009/08/case-study-on-facebook-engagement/
http://al-smith.co.uk/2009/08/case-study-on-facebook-engagement/
opportunities humanise accelerate extend surprise challenges niche volatile fast-moving scrutinised
Be interactive Think in layers Draw on the community Clarify authority Be up front
Thank You. I’m @lesteph on Twitter,  blog at  http://blog.helpfultechnology.com  and I’m steph@helpfultechnology.com
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Digital Engagement (and when social media turns ugly)

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Talk to a reputation management consultancy in November 2010, looking at how a public sector organisation uses social media to engage its audiences... and some of the times it's gone wrong.

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Digital Engagement (and when social media turns ugly)

  1. 1. Digital Engagement (and when social media turns ugly) November 2010 Steph Gray, Helpful Technology
  2. 2. Another social media guru? <ul><li>xxx </li></ul>a postbureaucrat former Head of Digital at Department for Business, Innovation & Skills a blogger and a tweeter an entrepreneur with acutely bad timing
  3. 3. Digital marketing Digital project management Digital channel management Digital publishing Online PR Open data Digital engagement
  4. 4. <ul><li>xxx </li></ul>Digital Engagement uses digital tools and channels to find, listen to and mobilise a community around an issue, maybe getting them to talk about it, give you their views or take action in pursuit of a cause they care about. http://blog.helpfultechnology.com/2010/09/some-definitions/
  5. 5. <ul><li>xxx </li></ul>Listening & understanding Communicating & explaining Engaging & gathering views Extending reach & impact Supporting a community Evaluating & improving
  6. 6. <ul><li>xxx </li></ul>
  7. 7. <ul><li>xxx </li></ul>
  8. 8. 82,000 pageviews and counting
  9. 9. But it isn’t always so pretty.
  10. 10. <ul><li>xxx </li></ul>
  11. 11. <ul><li>xxx </li></ul>
  12. 12. <ul><li>xxx </li></ul>
  13. 13. <ul><li>xxx </li></ul>
  14. 14. #stfc
  15. 15. <ul><li>xxx </li></ul>
  16. 16. <ul><li>xxx </li></ul>
  17. 17. <ul><li>xxx </li></ul>
  18. 18. <ul><li>xxx </li></ul>
  19. 19. <ul><li>xxx </li></ul>
  20. 20. <ul><li>xxx </li></ul>50,000 forum views on the day, 3,500 forum posts, 220 questions
  21. 21. We’re all learning
  22. 27. http://al-smith.co.uk/2009/08/case-study-on-facebook-engagement/
  23. 28. http://al-smith.co.uk/2009/08/case-study-on-facebook-engagement/
  24. 29. http://al-smith.co.uk/2009/08/case-study-on-facebook-engagement/
  25. 30. opportunities humanise accelerate extend surprise challenges niche volatile fast-moving scrutinised
  26. 31. Be interactive Think in layers Draw on the community Clarify authority Be up front
  27. 32. Thank You. I’m @lesteph on Twitter, blog at http://blog.helpfultechnology.com and I’m steph@helpfultechnology.com

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