This document outlines a group project for an online learning platform with 3 verticals: economy, technology, and interviews. It will host webinars on hot topics voted on by customers over a 7-day period. The value proposition is customer-centric co-creation where webinar topics are selected based on customer votes. The business model follows a value chain from research and development to customer service. A profit and loss statement projects revenues from subscriptions, sponsorships, and ads to exceed costs by FY2014-15, indicating the platform will break even with 10-15% annual growth.