Jawbone is a company that produces wearable fitness trackers and other devices. It has received over $200 million in venture capital funding from firms like Andreessen Horowitz and Kleiner Perkins. Founded by Stanford graduates in 1999 as Aliph, Jawbone launched its first wireless headset in 2007 and the UP fitness tracker in 2011. It is known for features like sleep and activity tracking, wireless syncing, and reminder alarms. Jawbone anonymizes sleep data from users and has found that Hawaiians sleep the most on average while people in Miami go to bed the latest. The company is positioned for success due to growing interest in the areas of fitness, health data, and wearable devices.