When choosing a business location, companies consider both quantitative and qualitative factors. Quantitative factors include fixed costs like site costs, grants, loans, and utilities, as well as variable costs such as proximity to markets, materials, labor, and transportation. Qualitative factors that are harder to measure include things like image and the impact on stakeholders. For international locations, cultural and language barriers must also be evaluated. The type of business, market needs, and sector will heavily influence which factors are most important for the location decision.