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Business essentials creating a successful culture
The document discusses creating a progressive corporate culture by developing a vision, mission, and core values. It emphasizes establishing a clear vision for where the business is going, creating buy-in from the team by involving them in developing a vision board, and defining a mission statement to guide the business in achieving its goals. Developing these foundational elements will help align the team and drive the business positively into the future.
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Business essentials creating a successful culture
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- 2. Creating Progressive CorporateCulture Part I Presented by: Marcel Newell & Jody Culbertson
- 3. Creating Progressive Corporate Culture Progressive = Achieving, Inspired,Future-focused
- 4. About Your Presenter Jody Culbertson • 18 years Visions Electronics • 10 years installer/sales • Past Experience with Visions Electronics - 30 stores in Western Canada, Vice President of Category Development, along with Home/Car/Install Product Manager • Experience in Buying, Marketing, Management, Training • New venture Absolute Training - designed to work with any aspect of your business to make you better! • Email jody@absolutetraining.ca or call 1-414-326-7162
- 5. About Your Presenter Marcel Newell • Electronic Technologist • 21 years old wire-puller at Exciter Sound • 27 years old vice president & co-owner • 28 years old created BASSWORX, now $96M • 29 years old & $20 founded AVIDWORX • 500 Stores with minimum 20% revenue increase • Wide perspective • 18 years building small businesses “Pracademic” “Simple”
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- 7. Our Mission Transform the independent mobile electronic retail industry with affordable, world-class solutions.
- 8. Let’s get toKnow You… Who is here today? • Owners • Managers • Sales Teams Year in • Install Teams Business? • Sales Reps • Manufacturers
- 9. Why are wehere today? • If you hit your Goals, everyone else can meet theirs • It starts first with YOU! • When you win, the industry wins…
- 10. Session Outline • CreatingCulture (Heart & Soul) – Create a Vision Statement – Create a Mission Statement – Outline corporate Core Values • Business Plan Made Easy Tools to Stay On Track:
- 11. The Right Toolsfor the Job How many here have one of these? Value? Belongs to the Technician
- 12. The Right Toolsfor the Job How many here have one of these? Time for a new TOOL BOX! For the: Entrepreneur Manager CEO
- 13. Tool Box No Longer the CEO’s Tool Box Entrepreneur – Manager – Technician
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- 15. Book Reference: E-Myth Entrepreneur – Manager – Technician A Business Is Systems Dependent, NOT People Dependent People do not Fail, Systems Do Work ON, not IN your business ON vs. IN: Building a Quality Team You cannot do it all yourself!
- 16. Book reference: E-Myth Tells a story about us… How the technician in the business branched out on her own and became the entrepreneur Entrepreneur - Manager - Technician Myth about owning your own business
- 17. Culture What you need: Helps the • Vision Board entrepreneur • Vision Statement chart a course • Mission Statement Helps the • Core Values Team stay on track
- 18. People So much ofour success is about people. With all of our amazing technological advances, people still do the work of the organization and are ultimately responsible for its success.
- 19. People Unfortunately, most organizationslarge and small, fail to provide leadership that engages the hearts of their people!
- 20. People Fact – 75%of people feel negatively towards their work, based on survey of 1.5 million employees
- 21. Pay or Recognition? •Study in 1970 on… • What employees wanted… • What employers thought employees wanted…
- 22. People Fact – Outof the 75%, 72% of employees in the US are either emotionally disconnected from their work or actively undermining their organizations
- 23. Pay or Recognition? •What do you think employees wanted? • What do you think employers thought they wanted? Pay or Recognition?
- 24. Pay or Recognition? Thesame study was done again in 2000 30 Years later do you think the results were the same or different? Same Results!
- 25. People want Recognition! Employeeswanted Recognition Employers thought they wanted +money Bottom line: Employees want to be thanked when they do a good job! More than they want a raise! This costs you nothing!
- 26. Top 3 Motivators Herzberg Study
- 27. People want Recognition! Leadby Example Treat Employees well, and they will treat your customers well. This works both ways…. Nordstrom example This costs you nothing!
- 28. Vision How many hereknow where they are going? ?
- 29. Vision “You will neverknow if you got there, if you do not know where you are going.” So where are you going? Exercise…
- 30. Vision Future Destination • 3 years? • Revenue ($) • 5 years? • # of Staff • 10 years? • # of locations • 15 years? • Hours worked • Profit ($) • Products/Services • Markets
- 31. Vision Future Destination • 3 years? Can your staff answer the • 5 years? same questions? • 10 years? And give the same • 15 years? answers?
- 32. Vision We needa clearly defined Destination/Future We need to create Alignment
- 33. Building Progressive Culture Everyonewants to WIN! Needs to know what GAME they are playing Needs to know the RULES of the game Needs to make it EASY to win the game All on the same PAGE TEAMWORK!
- 34. Teamwork Needto know the RULES of the game People will make up their own rules
- 35. Vision Start Destination Quickest Way Save Time & Money
- 36. Vision What you need: • Vision Board • Vision Statement • Mission Statement • Core Values Heart & Soul
- 37. Vision What you need: • Vision Board 1st • Vision Statement • Mission Statement • Core Values Heart & Soul
- 38. Vision What you need: • Vision Board • Vision Statement 2nd • Mission Statement • Core Values Heart & Soul
- 39. Vision What is aVision Board? Blank Canvas Your Dream Painted Picture
- 40. Vision Blank Canvas Everyonehas one… …blank for some time now
- 41. Vision What is aVision Board? Painted Picture Inspirational
- 42. Vision What you needto start: =
- 43. Vision What you needto start: Bonus: Facilitator Time: One Day (6-8 hrs) Location: Off site (No interruptions) Tools: Scissors Glue Sticks Each bring 4-10 (anything Magazines important to them) Poster Board Core Value Sheet
- 44. Vision Starts with visionfrom each team member
- 45. Vision Starts with TeamVision
- 46. Vision Ask your team:How does your Vision address… People Products Customers Global Market
- 47. Vision A picture isworth…… What story is your team telling you?
- 48. Vision A picture isworth…… What does your team see you do not?
- 49. Vision Buy in Team Building Vision Statement Insights Right People on your BUS “Drive Positive Change”
- 50. Vision A picture isworth…… What is YOUR TEAM telling you? Do you have the right people on the bus?
- 51. Vision Real Examples 3M –To solve unsolved problems innovatively Wal-Mart – To give ordinary folks the chance to buy the same things as rich people AVIDWORX – Drive Positive Change Walt Disney – To make people happy Examples in the Room?
- 52. Vision Things to thinkabout: Why you get up in the morning? When have you been fully fulfilled? Why are you in this business? Why do you like most about the industry?
- 53. Vision Bus? Right people on your bus?
- 54. Book Reference: Goodto GREAT
- 55. Culture Right people onyour bus In the Right Seats Then decide where you are going... Fire fast and hire slow……. (my experience)
- 56. Culture What you need: • Vision Board • Vision Statement • Mission Statement 3rd • Core Values
- 57. Culture Mission Statement What is it?
- 58. Mission What is aMission Statement? • An organization’s reason for existence • Vision is what it wants to be • Mission should guide the actions of the business • Makes it clear what the overall goals are • Provides a sense of direction which will help guide decision making
- 59. Mission How Specific ShouldYou Be? • This statement should represent the broadest perspective of your business’s mission • Here are some examples from real enterprises:
- 60. Mission Real Examples: 3M –3M is committed to actively contributing to sustainable development through environmental protection, social responsibility and economic progress." AVIDWORX – Transform the independent mobile electronic retail industry with affordable, world-class solutions.
- 61. Mission Real Examples: Walt Disney– “The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
- 62. Mission Final facts toconsider in Mission Statement • Moral/ethical position of the business • A desired public image • Vision of growth and profitability • What is your target market? • Description of products and services • Key important influence for the business
- 63. Mission You can’t createa statement overnight! This will take time, so when you are constructing your mission statement remember to make it clear and concise. Incorporate socially meaningful and measurable criteria and consider approaching it from a grand scale.
- 64. Mission Examples in theRoom? Shiny Object Test! Transparent to the Entire Team (alignment)
- 65. Culture What you need: • Vision Board • Vision Statement • Mission Statement • Core Values 4th
- 66. Culture Core Values: 1) Handfulof rules that remain constant over time 2) Fire someone for violating 3) Take significant financial hit Examples:
- 67. Culture Sample Core Values: Find a Better Way, Admire our People, Wow our Customers, Passionate about Making a Difference P.I.P.E – Passion, Integrity, Professionalism, Empathy Open & Honest, Loyalty, Efficiency, Accuracy, AVIDWORX Reputation, Growth, Communication
- 68. Values Core Values: Where to start?
- 69. Values Core Values: Sheet/List– 15 – 20 mins Discuss as a Group, choose top 5 to 10, narrow to less than 5 One sheet for each team member, circle top 5 to 10.
- 70. Culture WHAT? • Vision Statement HOW? • Mission Statement WHY? • Core Values
- 71. Culture YOUR WHAT? LOGO VISION Drive Positive Change HOW? MISSION Transform the independent WHY? mobile retail industry with affordable, world-class solutions. CORE VALUES Open & Honest, Loyalty, Efficiency, Accuracy, Reputation, Growth Post everywhere!
- 72. Culture Out of Sight, Out of Mind Takes 17-27 times to build a habit… When is the best time to start?
- 73. Culture A business issystems dependant, not people dependent Making Accountability Easy…
- 74. Culture A businessis systems dependant, not people dependent Making Accountability Easy… What to do when mistakes happen?
- 75. Culture Type of Mistake? ProcessMistake? Culture Mistake?
- 77. Process Take the peopleout of it. Focus on Process Examples? Do not play the blame game?
- 78. Process Leadership, shared responsibility What did I do to lead to this outcome? Working ON your business Be a Leader, be a Coach
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- 82. FIRE Follow Core Values? SLOW FAST! HIRE!
- 83. FIRE Follow Core Values? SLOW FAST! HIRE!
- 84. FIRE Follow Core Values? SLOW FAST! HIRE!
- 85. FIRE Follow Do on FAST! Core Values? Your Terms
- 86. Business Plan What is a business? “Makes commitments and fulfills them.”
- 87. Business Plan What isyour job in your business? “Makes commitments and fulfills them.”
- 88. Business Plan Your Job? Answer: Guess???
- 89. Business Plan S: Scientific Guess??? S.W.A.G it! W: Wild A: Ass G: Guess 3 to 10 year journey Start Destination
- 90. Business Plan Set acourse… Guess: where will we end up? Measure: where we are Adjust: adjust/stay course to stay on track Sound Familiar?
- 91. Business Plan How canyou stay on course without... Map/Plan?
- 92. Business Plan How canyou stay on course without… Map & Instruments?
- 93. Business Plan Vision of… Start Destination
- 94. Business Plan How manywould set sail?
- 95. Business Plan How many would set sail? Knew 60mins would be like this?
- 96. Business Plan How many would set sail? Knew 120mins would be like this?
- 97. Business Plan How manywould set sail? Small Business
- 98. Business Plan In asmall ship/business, it does not take much to take you out
- 99. Business Plan Need a map/plan & instruments for tracking Vision of this… Started here… Finished here… How many would have done things differently? Failing to Plan is planning to FAIL!
- 100. Business Plan • BusinessPlan • Budget • Financial Statements How often in business do we set out without a destination, map and instruments? Failing to Plan is planning to FAIL!
- 101. Business Plan • BusinessPlan Map • Budget • Financial Statements Instruments Right tools prevent this outcome
- 102. Business Plan Today wehave… …Technology has made it easier
- 103. Business Plan We willdiscover the GPS for business… …Technology has made it easier
- 104. Business Plan How manypeople here have a business plan?
- 105. Business Plan How often do you look at it? When was the last time you looked at it? How long ago was it written?
- 106. Business Plan Who herehas never written one?
- 107. Business Plan Can beoverwhelming.
- 108. Business Plan 100+ Pages 1,000+ Pages < 20 pages Many forms
- 109. Business Plan Most look like this…. Failing to Plan is planning to FAIL!
- 110. Business Plan Thoughtof it…
- 111. Business Plan Without it… Failing to Plan is planning to FAIL!
- 112. Business Plan Very busy… Work very hard Where is the money? Without it…
- 113. Business Plan Should beas simple as this…
- 114. Book Reference: Masteringthe Rockefeller Habits
- 115. Business Plan Verne gaveus: 1 Page Business Plan
- 116. Business Plan 1 PageBusiness Plan Traditional Plan
- 117. Business Plan TraditionBusiness Plan Need for… Start up • Think it all through • Prove Model Funding < 20 pages • Bank loans • Raising money
- 118. Business Plan Tradition BusinessPlan Ends up here…
- 119. Business Plan Where toget it: http://www.gazelles.com/gazellesGrowthTools.html
- 120. Business Plan 1Year Quarterly Plan
- 121. Business Plan How to use it: http://www.mygazelles.com/1page/ Everyone can see it! Look at it Daily Hint: It helps if you read the book
- 122. Good News Words of encouragement… You are NOT going to get this RIGHT the first time! It takes years to get it RIGHT It takes years of getting it WRONG
- 123. Good News… A PLANwill always CHANGE, but a business with a future-focused plan will GO THE DISTANCE.
- 124. Session Outline Creating Culture •Vision,Mission, Core Values –It is a guide if you doing it the right way –All rowing in the same direction –Know who belongs on the BUS –Spot mistakes, cultural misfits •Business Plan –Chart a course
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- 126. Please Remember toThank our Owner Manager Track Sponsors: