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www.flickr.com/photos/80974239@N00/2611679744	
  
Thomas J. Watson
THINK
Steve Jobs
THINK
Different
Gerard Senehi
THINK
outside the box
Co-creation
Strategic	
  Planning	
  Workshop	
  Outcomes	
  

•  A	
  shared	
  understanding	
  of	
  strategic	
  planning	
  as	
  a	
  
   conInuous	
  process,	
  supported	
  by	
  a	
  collecIve	
  mindset	
  
   of	
  strategic	
  change	
  

•  Co-­‐creaIon	
  of	
  a	
  high	
  level	
  strategic	
  master	
  plan	
  based	
  
   on	
  the	
  acIon	
  plans	
  for	
  each	
  of	
  the	
  Top	
  5	
  areas	
  of	
  
   strategic	
  opportunity	
  

•  Commitment	
  and	
  buy-­‐in	
  to	
  acIons,	
  Imelines,	
  roles	
  
   and	
  responsibiliIes	
  

                              SalesChannel	
  Europe	
  ©2012	
  	
  All	
  rights	
  reserved	
     10	
  
“The	
  future	
  belongs	
  to	
  those	
  who	
  see	
  possibiliIes	
  
	
  before	
  they	
  become	
  obvious.”	
  
                                                                  -­‐	
  John	
  Scully	
  




“The	
  best	
  way	
  to	
  predict	
  the	
  future	
  is	
  to	
  create	
  it.”	
  
                                                             -­‐	
  Peter	
  Drucker	
  
Adapting to
Question 1:
Are you open and
receptive to change?
Question 2:
When was the last time
that you did something
for the first time?
CHANGING
  what’s
Normal
Misperception
Law of change


  “If you do what you
  have always done,
  you’ll get what you
       always got.”
Definition of insanity


 Doing the same thing
     over and over
 again and expecting
  a different result.”
                          19
25 January 2007
0	
                            10	
  
        Create	
  Ideas?	
  
0	
                                    10	
  
        Make	
  Ideas	
  Happen?	
  
Ideas	
  ExecuIon	
  
0	
                    10	
  
        Process?	
  
Thinker	
                   Doer	
  




              Profile?	
  
Thinker:	
   	
  always	
  generaIng	
  ideas,	
  
                 struggles	
  to	
  focus	
  and	
  
                 execute	
  reliably	
  
Doer:	
      	
  focuses	
  on	
  geng	
  things	
  
                 done,	
  may	
  be	
  skepIcal	
  to	
  
                 new	
  and	
  different	
  ideas	
  
Both:	
      	
  creaIve	
  completer	
  
             	
  co-­‐creaIon/co-­‐compleIon	
  
“It	
  is	
  not	
  the	
  strongest	
  
        of	
  the	
  species	
  that	
  
  survive,	
  nor	
  the	
  most	
  
 intelligent,	
  but	
  rather	
  
                    the	
  one	
  most	
  
adaptable	
  to	
  change.”	
  
                        -­‐  Charles	
  Darwin	
  
                                1809	
  -­‐	
  1882	
  


                                                          26	
  
Question 3:

What is your
Adaptive Capacity?
How do you respond to change?




                                www.flickr.com/photos/stephangeyer/2438944054	
  
Resistance
A prisoner of the past




                         www.flickr.com/photos/pepino1976/2923239988	
  
PROTECTORS
   of the
STATUS QUO
Discriminating
  against the

FUTURE
Letting go of
CERTAINTY
     and
Fixed Ideas
Being open to
POSSIBILITIES
     and
Not Knowing
“When	
  nothing	
  is	
  sure,	
  
_everything	
  is	
  possible.”	
  



                   -­‐	
  Margaret	
  Drabble	
  (1939-­‐)	
  	
  
                                  English	
  Novelist           	
  


                                                                       35	
  
ABILITY
   to
Suspend
JUDGE
  MENT
INSTIGATION
Capital
“When	
  the	
  rate	
  of	
  
change	
  externally	
  is	
  
greater	
  than	
  the	
  rate	
  
of	
  change	
  internally,	
  
you	
  have	
  a	
  problem.”	
  
                         -­‐	
  Jack	
  Welch	
  




                                                                                            39	
  
                                                    www.flickr.com/photos/nathaninsandiego/3466495191	
  
External speed of change




                           www.flickr.com/photos/sergei24/306212854	
  
Internal speed of change




          www.flickr.com/photos/14degrees/440515255
Business	
  
AGILITY
Capacity	
  
    to
ADAPT
Ability
   to
LEARN	
  
“I	
  am	
  always	
  doing	
  that	
  
       which	
  I	
  can	
  not	
  do	
  in	
  
   order	
  that	
  I	
  may	
  learn	
  
                how	
  to	
  do	
  it.”	
  
                                                      	
  
                                   –	
  Pablo	
  Picasso   	
  


                                                                  45
Strategy means:	
  

Creating
CHOICES	
  
Creating choices means:	
  


Scenario
THINKING	
  
A	
  journey	
  into	
  the	
  unknown	
  




                   www.flickr.com/photos/mtsofan/3618271222	
  
Show others how
  to get there




 www.flickr.com/photos/19779889@N00/4098873568	
  
The journey is never
  straight forward
       www.flickr.com/photos/dotpolka/3710843358	
  
Obstacles ahead




                  www.flickr.com/photos/execuIonsinfo/2115921367	
  
Anticipate change




                53
Listen to your customers
Anticipate the future




                        55	
  
Thinking	
  at	
  3	
  Time	
  Horizons:	
  Por`olio	
  Thinking:	
  	
  

                            High-­‐Growth	
  
                            Businesses	
  
                            •  Today’s	
  revenue	
  
                               growth	
  +	
  
                               tomorrow’s	
  cash	
  
                               flow	
                                                                           Horizon	
  3	
  
                                                                                                               36	
  -­‐	
  72	
  months	
  
Current	
  Businesses	
  
•  Generate	
  
   today’s	
  cash	
                                               Horizon	
  2	
  
   flow	
                                                           12	
  -­‐	
  36	
  months	
                                         Growth	
  OpIons	
  
                                                                                                                                       •  OpIons	
  on	
  
                                                                                                                                          future	
  high-­‐
                                                                                                                                          growth	
  
                              Horizon	
  1	
                                                                                              businesses	
  
                              0	
  -­‐	
  12	
  months	
  




                                                                                                               *Escape	
  Velocity,	
  by	
  Geoffrey	
  Moore,	
  HaperCollins	
  2011	
  

                                               SalesChannel	
  Europe	
  ©2012	
  	
  All	
  rights	
  reserved	
  
“Thinking	
  is	
  the	
  hardest	
  
    work	
  there	
  is,	
  which	
  is	
  
   probably	
  the	
  reason	
  so	
  
few	
  people	
  engage	
  in	
  it.”	
  
                               -­‐	
  Henry	
  Ford	
  
                                   1863	
  -­‐	
  1947	
  
Right answer, wrong question




               www.flickr.com/photos/classblog/5524303732	
  
“If	
  I	
  had	
  listened	
  to	
  my	
  
customers,	
  I	
  would	
  have	
  
    built	
  a	
  faster	
  horse.”	
  
                                -­‐	
  Henry	
  Ford	
  
                                    1863	
  -­‐	
  1947	
  
LEADER
     or
FOLLOWER?	
  
Being a follower
can be dangerous
1    Strategic	
  Thinking	
  Framework	
  


2 AdapIve	
  Thinking	
  

3 Sources	
  of	
  Co-­‐CreaIon	
  
Strategy,	
  Leadership	
  and	
  Vision	
  
              answer	
  the	
  question:	
  
                                                       	
  

   How	
  can	
  we	
  shape	
  the	
  unseen	
  
             forces	
  that	
  transform	
  
                         performance.”	
  
                                              67	
  
A strategy
coordinates action
   to address a
specific challenge
                 68	
  
Strategy is not binary




         Costs	
         Revenues	
  

                            www.flickr.com/photos/carowallis1/4325317025	
  
1    Strategic	
  Thinking	
  Framework	
  


2 AdapIve	
  Thinking	
  

3 Sources	
  of	
  Co-­‐CreaIon	
  
Entrepreneurial mindset
Child-like thinking




   www.flickr.com/photos/toekneesan/3847444842	
  
Divergent
 thinking
        	
  
Divergent thinking

                     http://www.flickr.com/photos/ferranp/2333698704
Convergent
 thinking
        	
  
Convergent thinking




   www.flickr.com/photos/pursuethepassion/3822008906	
  
AND thinking
AND thinking




               www.flickr.com/photos/artwithrays/3919906312	
  
AND Thinking




www.flickr.com/photos/thelastminute/4754410169	
  
AND Thinking




www.flickr.com/photos/carolyncoles/3097883695	
  
AND thinking




               www.flickr.com/photos/koffiemetkoek/238250538	
  
Overcome resistance




83	
  
Constraint-based
   thinking
                   www.flickr.com/photos/squonk/651697384	
  
Recurrent constraints




       www.flickr.com/photos/johnduffell/3646401418	
  
Collective constraint based thinking
Bring about the possible




          www.flickr.com/photos/morberg/3842815564	
  
Resilient thinking




                     www.flickr.com/photos/stewartmorris/5743763864	
  
1    Strategic	
  Thinking	
  Framework	
  


2 AdapIve	
  Thinking	
  

3 Sources	
  of	
  Co-­‐CreaIon	
  
You need a map
… Navigational tools
Collaborative thinking




                         www.flickr.com/photos/xrrr/2478140383	
  
Alignment: seeing the same future




                   www.flickr.com/photos/abekleinfeld/3246172487	
  
Accelerators
     AND

Innovators
Victims of change




  www.flickr.com/photos/29425486@N03/3478100507	
  
Improving	
  
 your Capacity
to lead Change
Co-laboration
Co-innovation
 Co-creation	
  
INCLUSION
The LEADER’S	
  role?
    	
  



   Creating an
ADAPTIVE	
  
Culture	
  
think	
  
dif	
   erently
   f	
  
Wishing for change




     www.flickr.com/photos/superzelle/3853482206	
  
Change
starts with
CHOICE
CHANGE
  before
You have to
 CHANGE
Strategic Thinking	
  
  1. 
         Checklist	
  
        Accept	
  where	
  you	
  are	
  today	
  
  2.    Let	
  go	
  of	
  certainty/fixed	
  ideas	
  
  3.    Be	
  open	
  to	
  possibiliIes/not	
  knowing	
  
  4.    Challenge	
  your	
  assumpIons	
  
  5.    AnIcipate	
  change	
  using	
  ‘AdapIve	
  Thinking’	
  
  6.    Set	
  realisIc	
  and	
  achievable	
  goals	
  
  7.    Have	
  posiIve	
  expectaIons	
  
  8.    Create	
  a	
  sense	
  of	
  urgency	
  
  9.    Have	
  fun!	
  
Taking   care
        ines s...
o f bus



                                                  David	
  R	
  Ednie	
  
                                              President	
  &	
  CEO	
  
                                       SalesChannel	
  Europe	
  
                               Ph:	
  +33	
  676	
  60	
  09	
  25	
  (FR)	
  	
  	
  
               Email:	
  david@saleschannel-­‐europe.com	
  
               Website:	
  www.saleschannel-­‐europe.com	
  
                                       www.flickr.com/photos/horacio/3781750	
  

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