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© 2017 Orange HillsTM
GmbH. All rights reserved. Inspired by www.businessmodelgeneration.com.
BUSINESS MODEL
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Template: Business Model Template

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The “Business Model Canvas” has been designed to visualize the essential ingredients of a business model as a future business scenario, on one page. The left part focusses on external components, in order to understand the ways in which you reach and serve your customers and users. The right part comprises internal components to describe how your organisation works to create and deliver high value. The “Business DNA” is the very essence of your business model, which is key to building your initial market offerings in later stages. It is explained in detail on the following page. Think of different scenarios when designing new business models. There are always many ways to create your offerings, to serve your customers and users, and to charge them. Be as clear as possible and avoid nonsensical jargon. Whilst it is so easy just to scratch the surface, try to imagine how your new business model really works.
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Template: Business Model Template

  1. 1. © 2017 Orange HillsTM GmbH. All rights reserved. Inspired by www.businessmodelgeneration.com. BUSINESS MODEL Target groups Who are our sales targets and who will be using our offerings? Resources Partners Primary Customers Users InvestmentsCostsRevenue streams & pricingPattern How much money do we need to spend before we earn?What are our revenue streams and how much do our customers pay (per unit)?How, when and how often do we charge our customers? What are the most important costs of creating and delivering the offerings? Brand & messages Offerings Channels Relationships Channels Processes Profit formula What (internal) key resources do we need to create and deliver the offerings? Who are our (external) key partners to create and deliver the offerings? What bundle of products and services do we offer to our customers and users? How do we want our brand to be perceived and what is our story to sell the offerings? Through which channels do our customers and users want to be reached? What kinds of relationships do our customers and users expect? Through which channels do our partners want to be reached? What (internal) key processes do we need to create and deliver the offerings? Delivery R&D Use the “Lean Offerings” canvas and start designing your first products and services to hit the market and excite customers and users. What is our primary customer and user segment that unlocks the most value in our business and is easily accessible? What do we do better than our competitors to create the value, which is hard to copy? Unfair advantage What value do customers and users get back after experiencing our offerings to get their job(s) done? Core value DNA Use the “Hypotheses & Experiments” canvas to challenge your business model by revealing critical assumptions and defining simple ways to test them. Use the ”Target Groups” canvas to segment customers and users based on behavioural attributes. Use the “Financial Sanity Check” canvas to crunch the numbers and estimate future profits. Financial Sanity Check Pains Gains What job(s) are our primary customer and user segment trying to get done? Job(s) to get done Orange HillsTM GmbH | www.orangehills.de | Follow us on Twitter: @orangehillsgmbh Team DateIteration 1 2 3 as expected surprising unbelievable out of this world Licensed to Orange Hills GmbH for use in commercial projects from 01 / 01 / 2017 to 31 / 12 / 2017.

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