Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Design leader's cookbook -Building high-performing and happy creative teams

1,143 views

Published on

My materials from the UX Bucharest 2017 workshop. Thanks for joining! :)

I'd like to also invite anyone else leading a design team (or aspiring to lead one) to take a look! If nothing else, you should be able to enjoy the dozens of memes. ;)

Published in: Design
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Design leader's cookbook -Building high-performing and happy creative teams

  1. 1. Design Leader’s Cookbook Building high-performing and happy creative teams
  2. 2. Hiya! @ediootti Cultural change agent & Design leadership mentor Senior Designer, Google Design Leader’s Cookbook
  3. 3. Disclaimer: my thoughts are my own And there are no rights or wrongs in this space Design Leader’s Cookbook
  4. 4. Disclaimer #2: I’m focusing on UX teams working digital products or projects Design Leader’s Cookbook
  5. 5. Here’s what you can expect: Dank memes! Finding your inner leader Setting your vision & goals Selling the case for design Hiring & sourcing Designer roles Design operations Design critique Fostering happiness in your team Growing together Your career as a leader Design Leader’s Cookbook
  6. 6. Let me teach you a trick: Design Leader’s Cookbook Remember Forget Study A-ha! Things you should remember after our time together. Things you should let go when you pursue design leadership. Things you would like to study further to understand them better. Individual small moments of realization or insight.
  7. 7. Finding your inner leader Design Leader’s Cookbook
  8. 8. What makes someone a leader? Design Leader’s Cookbook
  9. 9. You don’t have to manage to be a leader! Design Leader’s Cookbook
  10. 10. A leader is a champion of engagement Design Leader’s Cookbook
  11. 11. Difference between Designers & Design Leaders? Design Leader’s Cookbook
  12. 12. Designer: Design Leader’s Cookbook Design Leader: Produces designs (duh.) Promotes empathy Acts as a user advocate Drives collaboration Should produce designs (OMG!) Contributes to vision & strategy Acts also as a discipline advocate Bridges teams & organizations
  13. 13. Design Leader’s Cookbook enable foster drive
  14. 14. Design Leader’s Cookbook A good design leader is a thought leader
  15. 15. Design Leader’s Cookbook A good design leader is a designer experience designer
  16. 16. Design Leader’s Cookbook A good design leader is... Empathetic to not just users, but also to the team A spark of creativity just when it’s needed Always a constructive critic to the design work A constant developer of the team’s practices An inspiring booster of growth for others A problem-solver & a road block clearer
  17. 17. Paths to design leadership? Design Leader’s Cookbook
  18. 18. Creative Leadership Design Leader’s Cookbook Design Management What we produce: Design principles Sparking innovation Supporting projects Design critique etc. How we operate: Process & projects Designer growth Budgeting Tools & facilities etc.
  19. 19. So you’re a leader. Now what? Design Leader’s Cookbook
  20. 20. Design Leader’s Cookbook
  21. 21. Design Leader’s Cookbook Your vision + your plan + your strategy = driving Purpose
  22. 22. You can totally turn your team into a personal project Design Leader’s Cookbook
  23. 23. Design Leader’s Cookbook Know Research your environment
  24. 24. Design Leader’s Cookbook Derive a design vision from the organization goals Just don’t get a polo, ok?
  25. 25. Difference between a plan & a strategy? Design Leader’s Cookbook
  26. 26. Design Leader’s Cookbook Synthesize your goals & learnings into a plan Try utilizing your normal design toolbox!
  27. 27. Design Leader’s Cookbook Start forming a design strategy as your team’s concept Insight: thinking about how your organization learns Philosophy: driving design thinking in your organization Roadmap: plotting evolutionary & revolutionary timelines Foresight: planning forward-looking research in your team Identity: outlining your contribution to brand experience
  28. 28. Design Leader’s Cookbook Consider metrics to measure your success, not just projects’ “Look at this graph!” -Nickelback
  29. 29. Design Leader’s Cookbook Change is not possible without will, and will feeds on data
  30. 30. What could you use as a tool to measure your success? Design Leader’s Cookbook
  31. 31. If you wanna try something funky, you could HEART it: Happiness: how happy your designers are Engagement: the output of the team Adoption: how your team’s toolbox is being utilized Retention: does your team keep using its tools & processes? Task Success: how successful your designers are in projects Design Leader’s Cookbook
  32. 32. Design Leader’s Cookbook Appeal on the obvious: Appeal on money: Understand your customers Promote culture of quick wins Foster achieving together Emphasize fast learning Design digging up new sources of ca$h Agile = business adaptability Sharper focus = bigger margins Better quality = premium pricing “Hide the Pain, Harold. Hide the Pain.”
  33. 33. Hiring & sourcing Design Leader’s Cookbook
  34. 34. Design Leader’s Cookbook UX Lead (that’s you! <3) UX Program Manager UX Writer Viz / Motion Designer Interaction Designer UX Developer UX Research
  35. 35. Design Leader’s Cookbook Skateboard-shaped, not T-shaped
  36. 36. Design Leader’s Cookbook Hire for (& with) the team, not for a role or a project
  37. 37. What to look for when hiring designers? Always hire designers that are better than you! The 3 H’s: Happy, Humble, Hard-working Ask them to tell stories: bare output is meaningless If you have a strict template for a designer, you’re doing something wrong Skill & attitude > experience & reputation If the team’s unsure, don’t make the hire! Design Leader’s Cookbook
  38. 38. Design Leader’s Cookbook Never build a team of only senior designers
  39. 39. Design Leader’s Cookbook Don’t be afraid to source when you need speed...
  40. 40. Design Leader’s Cookbook ...but always treat consultants as family <3
  41. 41. Design Leader’s Cookbook Experiment a lot & fast 1:5
  42. 42. Design Leader’s Cookbook Deliver a little, but fast 1:10
  43. 43. Design Leader’s Cookbook Deliver a lot, but slowly 1:20 <
  44. 44. Design Leader’s Cookbook
  45. 45. Design operations Design Leader’s Cookbook
  46. 46. OKR’s + process + tools + peer critique = enabling Autonomy Design Leader’s Cookbook
  47. 47. Design Leader’s Cookbook Remember this from the beginning?
  48. 48. Design Leader’s Cookbook Your team is not the endgame: it’s your evolving MVP. You’re entering a world of constant change
  49. 49. How do you form your roadmap? Design Leader’s Cookbook
  50. 50. Design Leader’s Cookbook Make OKR’s your new best friend
  51. 51. Design Leader’s Cookbook Vision (+ Plan + Strategy) Objective Objective Key result Key result revolutionaryevolutionary
  52. 52. Design Leader’s Cookbook The Great Project Model Wars of the 2010’s
  53. 53. What project models are you currently using? Design Leader’s Cookbook
  54. 54. Design Leader’s Cookbook Plan your project model together with your product & engineering counterparts. When in doubt, just go light with Kanban
  55. 55. My two cents bani: keep things simple Trello backlog, sliced into 1-week sprints Track by using a lightweight Kanban setup Aim to keep UX sprints 1 sprint ahead of dev sprints at all times Design Leader’s Cookbook
  56. 56. Design Leader’s Cookbook For daily tracking & stand-ups, I’d use a physical board Coming up Today Blocked Done Designer Designer Designer ...
  57. 57. Design Leader’s Cookbook For big picture workstream tracking, I’d use Trello Backlog Toolbox Research Concepting Design In dev
  58. 58. Design Leader’s Cookbook Always embed your designers in dev teams
  59. 59. Design Leader’s Cookbook Concept Brief Design Brief Flows What? Feature set-level Why? Product-level How? Feature-level Assets How? View-level
  60. 60. Design Brief Design Leader’s Cookbook Concept Brief Flows Assets Design Philosophy Design Principles Design Patterns UI Style Guide Think about how these are produced in your team!
  61. 61. How are your designs currently reviewed? Design Leader’s Cookbook
  62. 62. Some tips for helping designers help each other: Support self-critique with principles & guidelines Get everyone involved in design critiques Build a design clinic for those ad-hoc questions Design Leader’s Cookbook
  63. 63. A powerful design critique is: Respective: always appreciate the designer’s hard work Safe: make sure you create a safe space for honesty Equal: make sure that everyone gets heard Actionable: helpful suggestions, no empty opinions Design Leader’s Cookbook
  64. 64. Design Leader’s Cookbook Bonus: how to take your critique to the next level
  65. 65. On the subject of happiness <3 Design Leader’s Cookbook
  66. 66. Personal growth + team culture + learning together = fostering Mastery Design Leader’s Cookbook
  67. 67. What makes a designer happy? Design Leader’s Cookbook
  68. 68. Design Leader’s Cookbook Team culture is a conscious thing: nurture it!
  69. 69. Seeds of team happiness: Being crystal-clear of team and individual goals (OKR’s help!) Open discussion and getting everyone involved Learning together: consider show & tell sessions and field trips Celebrating failures even harder than success Design Leader’s Cookbook
  70. 70. Design Leader’s Cookbook Understanding designers and supporting their growth
  71. 71. Design Leader’s Cookbook Be a designer whisperer: Take time for 1:1’s, no matter how busy you are Take interest in your team’s feelings (& teach yourself to gauge them) Keep asking: “What can I do for you?” Keep track of growth goals & think of how you can support them
  72. 72. On the subject of you Design Leader’s Cookbook
  73. 73. Hey, you! How are you feeling right now? :) Design Leader’s Cookbook
  74. 74. Design Leader’s Cookbook Take time to take care of yourself!
  75. 75. Design Leader’s Cookbook Ensure your own growth: Make a shift once a year and change lanes every 2 years Learn from the juniors: you’re never too experienced for that! Maintain a curious mind and keep track of your industry Have development discussions for yourself :) Don’t stop working on designs!
  76. 76. Cheers, you are awesome! :) @ediootti Design Leader’s Cookbook

×