From STUDENT EVENT – IABC Ottawa Presents: What To Do When You Graduate on 6 March 2013.

1. Keeping Client
Expectations High.
5 Tips on Digital Strategy.
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2. By now you may be
asking...?
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3. Where I’ve been...
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4. What I’ve Done
- Account Management
- Project Management
- UX Design
- Consultancy
- Strategy
From Day One my focus was Digital (Mobile) Strategy.
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5. What I’ve Learned
- Every single person creates harmony within an
organization.
- Anyone is willing to talk through their experiences and
how they can help you.
- Jobs do not come to you. If you want a specific job go
out and get it.
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6. Tip 1
Find your Area of
Excellence.
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7. Find your Area of Excellence
- Begin to research the
areas of Digital Strategy.
- Select where you want
to focus your career.
- Look for the
opportunities that can help
you build in these areas.
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8. Tip 2
Connect with Industry
Leaders.
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9. Connect with Industry
Leaders
- Engage with these people. Don’t be afraid to contact
them to discuss how they got to where they are today.
- These people are going to be excited to share their
stories with people looking to enter the industry.
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10. Tip 3
Always work on Big
Ideas.
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11. Big Ideas
- In each position you are in as you begin to gain
experience, work on that “big idea”.
- Be involved in the process as much as possible. Step up
to the plate on the project.
- Never believe that if you are a Junior Strategist you
cannot come up with an amazing solution.
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12. Tip 4
Always stay ahead.
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13. Always stay ahead
- In a Digital Strategy role you must understand digital
strategies before anyone else.
- Always research and understand based on your Area of
Excellence.
- Must be able to show to your client that you are
thinking ahead for them.
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14. Tip 5
Understand how offline
connects to online.
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15. Understand Offline.
- A Digital Strategy does not lie alone.
- Must connect to an offline strategy along the way.
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16. Strategy is a simple concept.
Understand your clients’ business and how
new technologies help them to succeed.
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17. Thank you.
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