Effective Communication skill

1. Effective Business Communication

3. What is Communication?
• Getting the idea across
• Conveying intended meanings from one entity
to another
• Process of sending or receiving messages
• The creation and exchange of meanings

4. Importance of Business Communication
• Lifeblood of an Organization
• Time is Money
• Risks are high

5. Parties in Communication
• Sender
• Message
• Encoding
• Medium
• Receiver
• Decoding
• feedback

6. Types of Communication
• Internal/External Communication. ...
• Formal and Informal Communication. ...
• Upward and Downward Communication. ...
• Lateral Communication. ...
• Small Group Communication. ...
• Nonverbal Communication.

7. Barriers to Communication
• Use of Jargons
• Bad communication skills
• Bad listening skills
• Trust issues
• Chain of Command

8. 7 Cs of Communication
Clear
– Any message needs to come out clearly from communication rather than the
recipient having to assume things and coming back to you for more
information. This will only lead to more time being wasted on emails.
– Do not try to communicate too many things in one message. This will dilute
the attention of the reader.
Dear Jamal,
I would like to talk to you about the new client’s project which the engineering
team had discussed yesterday. I might need the help of John from your team.
Regards,
Kamal
“Being an excellent lawyer, I am sure you can help us”

9. 7 Cs of Communication
Correct
This may have a few angles.
Grammar
Punctuation
Facts and Figures
Dear Najam,
Further to our conservation today, I am attaching the plan for the first stage
of the project. Hope the one weak deadline is okay with you and your team.
Regards
Shagufta

10. 7 Cs of Communication
Complete
A complete message will have all the information the reader needs to know to be able
to respond or take action.
Hi all,
Let us meet tomorrow to discuss the product launch event. Please be there on time.
Thanks
Mansoor

11. 7 Cs of Communication
Concise
People more often than not tend to write 4 sentences in a place where they could
have finished the message in 2 sentences. This wastes the time of the sender and the
receiver and in turn limits their productivity too.
Hi Uzma
I think we need to talk about the CSR campaign, I mean the one which we need to do
as a quarterly exercise. I think it is a great way of enhancing our brand image. Basically,
it would just be a visit to an orphanage but we can sort of do other things too. For
instance, we could take the kids out for a short trip to a nearby park or zoo. Let us sit
and talk tomorrow.
Regards
Samina

12. 7 Cs of Communication
Concrete
Communicating in such a manner that creates a picture in the minds of the reader.
Its solid, to the point, specific, definitive and attracts attention.
“Eastern Europe is making progress in obtaining investments”
“Investment in Eastern Europe in 2016 was about US$ 100 Million which grew to 130
Million in 2017”

13. 7 Cs of Communication
Coherent/Considerate
Your message needs to have a logical flow. All sentences in your communication
should be connected to the previous one and stick to the main topic. Without
coherence, the reader will easily lose track of what you have conveyed.
Also, the message should have more of “you” attitude than “I or we” attitude.
Thanks for submitting the industry report. Finn will give you some feedback on it. Finn
also wanted to find out if you will be available for the client meeting tomorrow. We
will be discussing the budget for the next phase of the project.
I am delighted to announce that we will be extending our store hours to make
shopping more convenient

14. 7 Cs of Communication
Courteous
Being courteous is of profound importance in a corporate setting. Individuals who
work together are not necessarily friends and therefore, to maintain a healthy working
relationship, being courteous is a necessity. Hidden insults and aggressive tones will
only cause trouble among individuals and result in reduced morale and productivity.
Hi David
I really do not appreciate how your IT team ignores the requests of my team alone. My
team is an important function in this organization too and we have our own IT
requirement. Can you ensure that your team responds promptly to my team’s
requests hereon?
Regards
Jessica

15. Improving Organizational Communication
• Encourage Feedback
• Use simple language
• Avoid Overload
• Walk the talk
• Be a good listener