Business communication is any communication used to promote and sell products and services. It is important for exchanging information, making plans, reaching agreements, and conducting sales both internally and externally. There are different types of internal communication such as upward, downward, and horizontal, as well as external communication with people outside the company. Effective business communication leads to increased sales, credibility, efficiency, and profits by improving performance, goodwill, image, and achieving organizational goals and customer satisfaction. Common methods of business communication include emails, reports, presentations, telephone calls, forums, and face-to-face interactions.

1. BUSINESS COMMUNICATION

2. WHAT IS BUSINESS COMMUNICATION ?Business Communication is any communication used to promote a product, service, or organization – with the objective of making sale.

3. IMPORTANCE OF BUSINESS COMMUNICATIONExchanging informationExchanging optionsMaking plans and proposalsReaching agreementExecuting decisionsSending and fulfilling ordersConducting sales

4. TYPES OF BUSINESS COMMUNICATIONInternal CommunicationCommunication within an organization is called “Internal Communication”.External CommunicationCommunication with people outside the company is called “external communication”.

5. Internal CommunicationUPWARDDOWN WARDHORIZONTALDealing with the same or similar rank in an organization Subordinates - superiorsSuperiors - Subordinates Solving problemsAccomplishing tasksImproving teamworkBuilding goodwillBoosting efficiencyExchange informationOffer ideasExpress enthusiasmAchieve job satisfactionProvide feedbackTransmit vital informationGive instructionsEncourage 2-way discussionAnnounce decisionsSeek cooperationProvide motivationBoost moraleIncrease efficiencyObtain feedback

6. External CommunicationExternal Communication leads to better;Sales volumePublic credibilityOperational efficiencyCompany profitsIt improvesOverall performancePublic goodwillCorporate imageIt helps to achieveOrganizational goalsCustomer satisfaction

7. Methods of Communications in BusinessProvide an instantaneous medium of written communication worldwideE-mailsWeb-basedFor better and improved communication, anytime anywhere Reports Documenting the activities of any departmentscientific reports, recommendation reports, white papers, annualreports, auditor's reports, workplace reports, census reports, trip reports, progress reports, investigative reports, budget reports, creditreports, appraisal reports, inspection reports, military reports, bound reports, etc.Involving audiovisual materials, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash; PresentationsTelephonedAllow s long distance speech; forum boardsPosting information at a centralized locationface-to-face Personal should be succeeded by a written follow-up

8. Ways to Improve Business CommunicationKnow the difference between features versus benefits. Always strive to improve on your vocabulary have some pre-formatted letters to address different types of situationsBe short and to the pointWhen you attend a meeting, be sure your presence is felt by the questions or answers you give

9. Ways to Improve Business CommunicationAvoid passive voice. Always make use of the spell-checking facilities on your email or word processing programsImprove your ability to listen, and you are halfway to being a good business communicatorDo some competitive research, and use that research to enhance your marketing materials.