Presentation on starbucks utilizing the adapted Business Canvas model. Also includes a slide on competing commitments from the immunity to change.

2. Current State
Current Assumption
To be the leading retailer and brand of coffee in each or our target markets by selling the finest q
products, and by providing each customer a unique Starbucks Experienc
Key Partners
Key Activities
Value Proposition
Customer Relationships
Practice
Practice
Practice
Coffee Bean Growers
franchise partners
Community
Coffee is our core business
Product innovation
Acquit ion strategy
expanding the markets segments to
include breakfast and lunch
Balancing profit social conscience
Practice
new markets, India, china, Asia
pacific
respecting and reflecting regional
2m mobile users: ease of use
shareholders
Business Partners
tea leaf growers
intuitional food service companies
Assumption
that they are all fair-trade producers
ethically sourced
actions taken by 3rd parties
Teavana brand development
Our commitment to creating shareholder value
through the lens of humanity is truly a
cornerstone of star bucks global strength
Assumption
everyone keeps drinking
the ever popular demand
expanding market portfolio
DIY star bucks
Assumption
ppl want to drink SB at home
digitally connected
Global
No adverse health issues with
drinking coffee
M+A
expanding global presence
favorable economy
Key Resources
Cost Structure
Channels
Practice
200k partners incl employees
Practice
Tax compliance
Tax Avoidance
Coffee Bean price
Practice
Social and digital media
Loyalty and card program
mobile tech
54m FB fans
3m twitter
14.6 loyalty cards
7M mobile users
various mix of license and owned
company across the globe
Assumption
Employee engagements
Assumption
The weather does not disrupt supply
Socio/Economic condition in 3rd world
is fine
non unionized
maintain employee benefits
employee freedom of image
crop disease
natural disasters
Maintain profit margins
Assumption
maintain being a company with a conscious
Vertically integrated from seed to cup
Assumption
IT enabled
free wifi in store
distribute quickly via there own
supply chain

3. Critical Analysis
3 Major Ambers
Customer Relationships
Key Resources
Revenue Stream
3 Minor Red

4. Future State
Educate the customers into the
effects of the coffee and cream etc.
R+D to reduce fat content or caffeine
Over the past 3 or 4 years, McD, dunking have
a renewed interest, however brand image and
quality is maintaining the customer loyalty
Low risk, stock doubled, competitive package
Added Assumptions and practices

5. Tested Assumptions
Team Decision to
Change from
Amber to Green
upon review of
new assumptions
and practices