1. The document provides guidance on moving marketing efforts online during COVID-19, including setting up ecommerce solutions, payment processing, and content strategies. 2. It discusses various options for direct online sales, delivery, and ordering for both products/services businesses and food/beverage businesses. 3. The options range from basic free solutions to more advanced paid systems, with considerations for costs, technical requirements, and generating increased demand.

1. 1
Moving Your Marketing Online
During COVID-19

2. 2
Spencer Field
Clients Background
Knitters To
Big Tech
Ad
Spends
Spencer Field of the Michigan Small Business Development Center
smfield@wccnet.edu (734) 477-8766 sbdcmichigan.org
400+
$10M+

3. 3
Framing
Confusion
Expected
Starting Point No EbookIntroductory
Level

4. 4
Create Action Plan
Form List Of Questions
Increase Quality & Quantity
Of Customer Relationships
Make More Money
4 Goals

5. 5
Product
Business
Services
Business
Food &
Beverage
Business
4 Modules
3 Principles

6. 6
Product
Business
Services
Business
Food &
Beverage
Business
3 Principles
3 Principles

7. 7
Get The Tone Right
A. No Profiteering
B. Abundance Mindset
C. Positioning
D. Long Game
Have a reasonable Goal Target The Right Clients
Tone Goal Client
A. Limited Income
B. Unlimited Competition
C. Maintain Awareness
D. Demonstre Brand Value
A. Current Customers
B. Friends of Customers
C. Partners Businesses
D. Local Community
E. Niche

8. 8
Product
Business
Services
Business
Food &
Beverage
Business
Product Business
3 Principles

9. 9
Moving Money
Credit Card
🧠 Fees + Time
🧰 Paypal
🧰 Squareup
🧰 Stripe
🧰 Your POS
ACH
🧠 No Fees, Instant
🧰 Vemno
🧰 Cash App
🧰 Zelle
Invoicing System
🧠 Fees + Time
🧠 COD
🧰 Zipbooks
🧰 Quickbooks
🧰 Wave
🧰 POS / Bookeeping
Social Media +
🧠 Fees + Time
🧰 Facebook Messenger
🧰 Snapchat
🧰 Apple Pay
🧰 Google Pay

10. 10
Build A Store
Direct Communication
🧠 Caidence
🧰 Deal Email
🧰 Social Media Post
🧰 Mailer
Social Media Store
🧠 Exposure
🧠 Ease Of Use
🧰 Facebook
🧰 Instagram
Public Market
🧠 Fees
🧰 Facebook Marketplace
🧰 Poshmark / Swappa
🧰 Let-Go / Offerup
🧰 Ebay / Amazon/ Etsy / Wish
🧰 Craigslist / Recycler
🧰 Distributor
Simple Website
🧠 Time + Complexity
🧰 SquareUp
🧰 Google Site + Paypal Button
🧰 99 Main Street
🧰 Your POS
🧰 Lightspeed / Vend / Shopify
DIY Website
🧠 Complexity + Cost
🧰 Wix
🧰 Squarespace
🧰 Weebly
Adding Functionality
🧠 Contractor
🧰 Shopify
🧰 Bigcommerce
🧰 Woo Commerce

11. 11
Upgrading Your Ecommerce
Create a content
calendar.
Communications
Highlight relevant
health products
or features.
Highlight
Scrape your old
content strategy
and reformat.
Content Strategy
Mine all data
sources for
insights.
Data Shifts
Partner with
another retailer.
packages.
Co-Marketing
Setup your Google
Merchant Center
account.
GMC
Trim any paid ads
based on ROI
metrics.
Trim
What is now
relevant? Raw
material?
Enter Market
Optimize for
impulse buys.
Impulse

12. 12
Product
Business
Services
Business
Food &
Beverage
Business
4 Modules
3 Principles

13. 13
🙂 <>
🙂
🖥 <>
🖥

14. 14
🧰 GotoMeeting
🧰 Zoom
🧰 UberConference
🧰 Google Hangouts
🧰 Skype
🧰 Facebook / Instagram
🧰 Join Me
🧰 Google Duo / Apple Facetime
Basic Services Advanced Services

15. 15
Upgrades
🧠 HIPPA
🧠 Privacy
🧠 Fees
🧠 Stability
🧠 Client Technical Limits
Schduleing + Payemnt
🧰 Calendly
🧰 Hubspot
🧰 Doodle
🧰 DocMeIn

16. 16

17. 17
🙂 <>
🙂
📚🧺🎓
🏭

18. 18
Ebook eCoures Membership
Site/Group
Package
With
Goods
Training
Programs
Affillate

19. 19
Product
Business
Services
Business
Food &
Beverage
Business
4 Modules
3 Principles

20. 20
3rd Party
🧰 Grubhub
🧰 Doordash
🧰 UberEats - Free
🧰 Postmates
🧰 ChowNow
🧰 Local Provider - Start one?
🧰 Your Own Driver - Insurance
Upgrades
🧰 Photos
🧰 Salacious Wording
🧰 Deals
🧰 Review
🧰 Packaging

21. 21
Products
🧠 Sauces
🧠 Spice Blends
🧠 Cookbooks
🧠 Livestream Cooking Class
🧠 Livestream Teaching
🧠 Merchandise
🧠 Gift Card+
🧠 Pre Purchase
🧠 Delivered Subscription Services

22. 22
Order Channels
🧠 Call In
🧠 Text In
🧠 Social Media Message
🧠 Setup Social Media Store
🧰 Upserve
🧰 ChowNow
🧰 MenuDrive
🧰 Your POS

23. 23
Increase Demand
🧠 Daily/Weekly Focus
🧠 Direct Communication
🧠 Comarketing
🧠 Locally Target Ads
🧠 Defined Niche
🧠 Wow Factor

24. 24
Ideas For 🍲 & 🍹
🧠 Meal Prep
🧠 Cook/Brew At Home
🧠 Home Cooking Kits
🧠 Pastries
🧠 Subscription Program
🧠 Food Truck / Cart
🧠 Batch Cook and Sell
🧠 Pickup Locations
🧠 Partner with Retail
🧠 Simplify Your Menu
🧠 Dark Kitchens
🧠 Whatsapp Based

25. 25
1) Talk to your consulantant
2) Create a written plan
3) Minds of your customers

26. 26
Q + A Time