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Why You Need To Have A Business
Blog
What we will cover today

What is a business blog?

Why do you need one?

What are the specific benefits?

How do you get content?
travelbloggersassociation.com
Twitter: @PTBAssoc
Who are we
Michael Hodson
@GoSeeWrite
Laurence Norah
@Lozula
Laurel Robbins
@Laurel_Robbins
travelbloggersassociation.com
Twitter: @PTBAssoc
What is a business blog?
• Old definition of a blog
– an online diary; a personal chronological log of
thoughts published on a Web page
• New definition of a blog
– not limited to a personal diary
– regularly updated
– can be in 1st
person or 3rd
person, or both
– source of quality information
travelbloggersassociation.com
Twitter: @PTBAssoc
Why do you need a blog?
• SEO benefits
• Social Media benefits
• Personalizing your brand
• Becoming an information resource
travelbloggersassociation.com
Twitter: @PTBAssoc
SEO Benefits
• What is SEO and why is it important?
– Search traffic
• More pages on your website
– More “weight” in the eyes of Google
– Recent content is emphasised
• More search terms
• Interlocking website value
– Funnel readers back to sales pages
travelbloggersassociation.com
Twitter: @PTBAssoc
Website Weight
• Pages Indexed by Google
– Hostelbookers.com – 4,620
– Gadventures.com – 15,700
– Intrepidtravel.com – 26,700
– Costabrava.org – 19,900
travelbloggersassociation.com
Twitter: @PTBAssoc
Social Media Benefits
• You are always looking for good
and interesting content for your
social media channels
• …. Create it
travelbloggersassociation.com
Twitter: @PTBAssoc
Personalize your Brand
• Number one rule: Don’t be boring
• Interviews
• Local Activites
• How-to Guides
• Not all self-promotion
travelbloggersassociation.com
Twitter: @PTBAssoc
Getting Content
• Create it internally
– Social media manager
– Keep to a regular schedule
• Hire bloggers you are working with
• Find people from the PTBA
• Outside services
travelbloggersassociation.com
Twitter: @PTBAssoc
Thank you
Michael Hodson
michaelshodson@yahoo.com
Laurence Norah
laurence@findingtheuniverse.com
Laurel Robbins
info@monkeysandmountains.com
For PTBA inquiries
contact@travelbloggersassociation.com
travelbloggersassociation.com
Twitter: @PTBAssoc

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Why You Need To Have A Business Blog

  • 1. Why You Need To Have A Business Blog
  • 2. What we will cover today  What is a business blog?  Why do you need one?  What are the specific benefits?  How do you get content? travelbloggersassociation.com Twitter: @PTBAssoc
  • 3. Who are we Michael Hodson @GoSeeWrite Laurence Norah @Lozula Laurel Robbins @Laurel_Robbins travelbloggersassociation.com Twitter: @PTBAssoc
  • 4. What is a business blog? • Old definition of a blog – an online diary; a personal chronological log of thoughts published on a Web page • New definition of a blog – not limited to a personal diary – regularly updated – can be in 1st person or 3rd person, or both – source of quality information travelbloggersassociation.com Twitter: @PTBAssoc
  • 5. Why do you need a blog? • SEO benefits • Social Media benefits • Personalizing your brand • Becoming an information resource travelbloggersassociation.com Twitter: @PTBAssoc
  • 6. SEO Benefits • What is SEO and why is it important? – Search traffic • More pages on your website – More “weight” in the eyes of Google – Recent content is emphasised • More search terms • Interlocking website value – Funnel readers back to sales pages travelbloggersassociation.com Twitter: @PTBAssoc
  • 7. Website Weight • Pages Indexed by Google – Hostelbookers.com – 4,620 – Gadventures.com – 15,700 – Intrepidtravel.com – 26,700 – Costabrava.org – 19,900 travelbloggersassociation.com Twitter: @PTBAssoc
  • 8. Social Media Benefits • You are always looking for good and interesting content for your social media channels • …. Create it travelbloggersassociation.com Twitter: @PTBAssoc
  • 9. Personalize your Brand • Number one rule: Don’t be boring • Interviews • Local Activites • How-to Guides • Not all self-promotion travelbloggersassociation.com Twitter: @PTBAssoc
  • 10. Getting Content • Create it internally – Social media manager – Keep to a regular schedule • Hire bloggers you are working with • Find people from the PTBA • Outside services travelbloggersassociation.com Twitter: @PTBAssoc
  • 11. Thank you Michael Hodson michaelshodson@yahoo.com Laurence Norah laurence@findingtheuniverse.com Laurel Robbins info@monkeysandmountains.com For PTBA inquiries contact@travelbloggersassociation.com travelbloggersassociation.com Twitter: @PTBAssoc