This document discusses the benefits of having a business blog. It explains that a business blog can help with search engine optimization by increasing the number of pages on a website and providing recent content, which helps the business rank higher in search results. It also notes that blogging allows businesses to personalize their brand, become an information resource, and always have content for social media channels. Finally, it provides some tips for getting blog content, such as creating it internally or hiring outside bloggers and services.