SlideShare a Scribd company logo
BUSINESS BLOGGING
The elements of a successful business blog are
- Great content and an optimized platform
A website that allows
users to reflect, share
opinions, and discuss
various topics in the
form of an online journal
while readers may comment
on posts.
What is Blog ?
To attract your audience,
To inform and Interact with
them
To learn from your audience and
retain them
To energize your audience and
motivate their action
To respond stories and
customers
Why To Blog ?
To grow links for traffic
To improve search rankings,
To build familiarity and trust
To communicate and establish
brand
To grow a sense of community
To provide better service
To initiate more sales
Blogging Benefits
Text,
Images
Videos
Audio files
PPTs
Links to other blogs and web
pages
What a Blog Can Have
Find subject to blog
Stay organized
Use to-do list to collect blog
post
Select keywords
Write compelling blog titles,
Write many good blog posts
Using effective blogging
platform
Publish frequently
Distribute blog content
Create buzz by participating in
Tips for Business Blogging
Search and social media
traffic will travel
through business blog
medium so be sure to
promote throughout and
integrate with these
mediums
Be First
Turn your readers into
customers by providing a
path to engagement to and
tell your audience what
they want to do next.
PROVIDE A PATH
In this busy schedule you must make your
content both simple to digest and provide a
number of ways to digest it through images,
audio and video as audience may not take the
time to read your content.
FEED THE
SENSE
Trade whitepapers, downloads,
events, information, email
newsletters, and even prizes
for information that you can
utilize to connect later with
the lead.
TRADE FOR DATA
Each and every inbound lead
and every conversion through
campaigns, referrals, keywords
and registration forms must be
measured– you may be surprised
by where your leads are coming
from
MEASURE
CONNECT
WITH US
Pinterest
Facebook
Twitter
LinkedIn
Navi Mumbai
Gangasagar, Plot no.E-47,
Near MSEB, Sector-12,
Kharghar,
Navi Mumbai-410210
……………………………..
Bangalore office
#576, 30th Main Road,
Banashankari 3rd Stage,
Bangalore-560070
YouTube……………………………………

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Business blogging - Grape5

  • 1. BUSINESS BLOGGING The elements of a successful business blog are - Great content and an optimized platform
  • 2. A website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts. What is Blog ?
  • 3. To attract your audience, To inform and Interact with them To learn from your audience and retain them To energize your audience and motivate their action To respond stories and customers Why To Blog ?
  • 4. To grow links for traffic To improve search rankings, To build familiarity and trust To communicate and establish brand To grow a sense of community To provide better service To initiate more sales Blogging Benefits
  • 5. Text, Images Videos Audio files PPTs Links to other blogs and web pages What a Blog Can Have
  • 6. Find subject to blog Stay organized Use to-do list to collect blog post Select keywords Write compelling blog titles, Write many good blog posts Using effective blogging platform Publish frequently Distribute blog content Create buzz by participating in Tips for Business Blogging
  • 7. Search and social media traffic will travel through business blog medium so be sure to promote throughout and integrate with these mediums Be First
  • 8. Turn your readers into customers by providing a path to engagement to and tell your audience what they want to do next. PROVIDE A PATH
  • 9. In this busy schedule you must make your content both simple to digest and provide a number of ways to digest it through images, audio and video as audience may not take the time to read your content. FEED THE SENSE
  • 10. Trade whitepapers, downloads, events, information, email newsletters, and even prizes for information that you can utilize to connect later with the lead. TRADE FOR DATA
  • 11. Each and every inbound lead and every conversion through campaigns, referrals, keywords and registration forms must be measured– you may be surprised by where your leads are coming from MEASURE
  • 12. CONNECT WITH US Pinterest Facebook Twitter LinkedIn Navi Mumbai Gangasagar, Plot no.E-47, Near MSEB, Sector-12, Kharghar, Navi Mumbai-410210 …………………………….. Bangalore office #576, 30th Main Road, Banashankari 3rd Stage, Bangalore-560070 YouTube……………………………………