B2B Relationship and Social Media - Grape5
Some questions that are answered in this PPT.
Why social media is required for B2B relations?
Why B2B should Invest in Social Media?
Importance of Social Media for Business?
2. B2B
The exchange of products, services, or
information between businesses.
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3. Interactions among people in which they create,
share, and exchange information and ideas
in virtual communities and networks.
Social Media………………………………………………………………………………………………………………………..
4. Why B2b Invest in Social Media
Branding and SEO
Personal connection with target customers
Employee collaboration
Building trust
Creating relevance
Generating authority
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5. Importance of Social Media for Business
Finds you customers and builds clientele
Gives businesses the ability to find out what
people are saying about them in their
industries
Introduces your brand
Dives you feedback about your brand
Provides a test audience
Solidifies your reputation as a valuable and
knowledgeable resource
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6. Social Media and Their Impact in Business
Business purposes
Emerged as professional networks
Professional networking access point
Traditional decision-making processes disrupted
High levels of trust exist in information
Changes in organizations’ internal and external
Recognized need for peer input in decision-
making.
Connecting and collaborating
Conduct research via a search engine.
Gather opinions through online network, blogs
andTwitter
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7. Conclusion
All businesses irrespective of their size, scale or
scope can use social media to personally connect
with their customers, understand what they need
and deliver on their expectations. This not helps
acquire customers but also improves customer
retention. A solid social media campaign is
definitely turning out to be a great way of
enhancing strategic growth for B2B businesses.
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