Demographics, Devices and Cafes: Public Wi-Fi Revisited Irvin Kovar
A look at the trends behind the global increase in the wireless hotspot and how this may may postively impact the less-than-successful attempts in the US to bring Municiple Wi-Fi into a sustainable mode of operation. A review of success and failure , lessons learned and recommendations. Approaches include collaborative efforts that involve the work performed at the community level in the "free wi-fi" movement , the private sector and more secure public sector institutions to make public wi-fi a success.
South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, US. Below are some themes we witnessed across the selection of Interactive presentations we were able to attend.
Viviendo con Internet en América Latina - Microsoft AdvertisingWikonsumer Research
Fuente: Microsoft Advertising
Metodología: Basado en una encuesta realizada a un panel de opinión online, 6.054 encuestados de edades comprendidas entre 16-64 años respondieron preguntas sobre sus patrones de conducta web y sus preferencias de interacción online con las marcas.
El documento completo puede ser bajado de:
http://advertising.microsoft.com/latinoamerica/estudios/viviendo-con-internet
Demographics, Devices and Cafes: Public Wi-Fi Revisited Irvin Kovar
A look at the trends behind the global increase in the wireless hotspot and how this may may postively impact the less-than-successful attempts in the US to bring Municiple Wi-Fi into a sustainable mode of operation. A review of success and failure , lessons learned and recommendations. Approaches include collaborative efforts that involve the work performed at the community level in the "free wi-fi" movement , the private sector and more secure public sector institutions to make public wi-fi a success.
South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, US. Below are some themes we witnessed across the selection of Interactive presentations we were able to attend.
Viviendo con Internet en América Latina - Microsoft AdvertisingWikonsumer Research
Fuente: Microsoft Advertising
Metodología: Basado en una encuesta realizada a un panel de opinión online, 6.054 encuestados de edades comprendidas entre 16-64 años respondieron preguntas sobre sus patrones de conducta web y sus preferencias de interacción online con las marcas.
El documento completo puede ser bajado de:
http://advertising.microsoft.com/latinoamerica/estudios/viviendo-con-internet
During Social Media Week 2011, Saatchi & Saatchi Wellness hosted "Convergence: How Social Commerce and Mobile Change the Way We Make Decisions and Shop." The agency was joined by The Mobile Culture, 8th Bridge, Spa Week, and Haute Look to share this presentation.
This paper is intended to educate mobile and internet users on the daily threats they face while using their cell phone, emails to communicate and browsing the web.
It contains current statistics on cybercrimes, online dating, web browsing privacy issues and so forth. Analyses case studies and offers solutions to protect your privacy.
Mobile Marketing tips and strategies
Gain valuable insight into Mobile Marketing:
- When is the right time for an app versus a mobile friendly website?
- Do your website and email messages work on mobile devices?
- Multi-platform publishing strategies: Update once, view everywhere.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
La sociedad esta inmersa en un cumulo de informaciones, decidir como evoluciona la tecnología y como nuestro ser se ve involucrado a pasos gigantescos y sin limite de tiempo.. es una decisión al cambio.
During Social Media Week 2011, Saatchi & Saatchi Wellness hosted "Convergence: How Social Commerce and Mobile Change the Way We Make Decisions and Shop." The agency was joined by The Mobile Culture, 8th Bridge, Spa Week, and Haute Look to share this presentation.
This paper is intended to educate mobile and internet users on the daily threats they face while using their cell phone, emails to communicate and browsing the web.
It contains current statistics on cybercrimes, online dating, web browsing privacy issues and so forth. Analyses case studies and offers solutions to protect your privacy.
Mobile Marketing tips and strategies
Gain valuable insight into Mobile Marketing:
- When is the right time for an app versus a mobile friendly website?
- Do your website and email messages work on mobile devices?
- Multi-platform publishing strategies: Update once, view everywhere.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
La sociedad esta inmersa en un cumulo de informaciones, decidir como evoluciona la tecnología y como nuestro ser se ve involucrado a pasos gigantescos y sin limite de tiempo.. es una decisión al cambio.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Building a marketplace platform helps brands get a better hold of the target market. With so many business models in the market and the big names taking over the globe, choosing a marketplace that can help your business lead is difficult. Discover the various types of models and why and how you can invest in the best marketplace solution.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.
"Its Just So 2.0 Out There" The 4Ps are DeadPaul Greenberg
This is a peek at the new world of marketing that customers are demanding. No longer a matter of corporate hype, smart marketers are the leaders of customer engagement and conversations with their customers. Social media are the tools
Brands will need to create content that engages and “reaches” consumers across channels, provide valuable services over mere advertising and master an increasingly complicated and expansive content distribution model. And, of course, they will need to rethink the way they create relationships (or conversations) with
consumers before it’s too late.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Digital Transformation and IT Strategy Toolkit and Templates
Business and Brand Social Networks Part 1
1. Online Communities “ People of the Earth….. A POWERFUL GLOBAL CONVERSATION HAS BEGUN.” The Cluetrain Manifesto: Levine, Locke, Searls & Weinberger, 2000
2.
3. What is an online community? Message Board Blog Wiki’s Chat Rooms Customer Reviews Forum Instant Messenger Supplier Reviews Content Management System Teleconferencing Technology People Information Exchanges Online Games Virtual Meetings Communities Of Practice Knowledge Communities
4. Definitions of Online communities “ An online community is a messaging system, or forum, which is available to anyone, anywhere, anytime through the internet, which facilitates as ongoing conversation between a group of individuals, large or small, who have a common interest, topic or goal they wish to exchange information, opinions and knowledge on.” Julie Walker Oct 2004. “ A virtual community allows people to engage in the exchange of information, and learn from each other and about each other.” Rothaermela & Sugiyamab (2001) “ groups of people informally bound together by shared expertise and passion for a joint enterprise” Wenger & Snyder (2000) “ Communities tend to be identified on the basis of commonality or identification among their members, whether a neighbourhood, an occupation, a leisure pursuit, or a devotion to a brand.”
5. Brief history of online communities 2003-06 Advertising Community Channels Engagement Brand Marketing CAMERA PHONES 3G, Wireless & mobile 1973 1968 1978-79 2002- 03 1998- 99 1996-97 1994-95 1992- 93 1986-91 1979-85 2000-01 ARPA PAPER PREDICTS EMERGENCE OF VIRTUAL COMMUNITIES FIRST EMAIL MESSAGE STRENGTH OF WEAK TIES BBS’s USENET NEWSGROUPS MUD’s ONLINE SERVICES – COMPUSERVE, AOL, THE WELL, MINTEL etc LOTUS NOTES INTERNET RELAY CHAT LISTSERV WEB CROSSING “ THE VIRTUAL COMMUNITY” COMMUNITIES ONLINE COMMERCE COMMUNITIES – EBAY, AMAZON TEXT MESSAGING INTRANETS HOMESTEADER’S - GEOCITIES NETGA IN SIXDEGREES COMM OF PRACTICE CLUETRAIN MANIFESTO BLOGGER RSS B2B COMMUNITIES – CISCO SAP GOOGLE GROUPS LINKEDIn SOCIAL NETWORKING – FRIENDSTER, LINKEDIN SMARTMobs concepts technologies BBB’s –bulletin boards MUD – Multiple User Dimensions – online strategy games ARPA – Advanced Research Project Agency initiatives Key Jenny Ambrozek & Joseph Cotrel 9 th Int. conference on Virtual Communities
6.
7.
8. Amazon – Product Review Community Conversion Process at Amazon The story of one Amazon customer as told in a white paper from Lithium Technologies: In 1998, the customer went to Amazon, when he could not find the book he was looking for at Barnes and Noble. If it was on Amazon and not too expensive he would order the book. He would do this 2 or 3 times per year. In 2000, he started to read the customer reviews – which he found useful and found that their were other reviews for household items, kitchen gadgets, tools etc. At this time, his transaction value increased to $100 to $200 and he made purchases several times per year. In 2001, he started to post his own reviews and had 15 to 20 on the site. Now, his buying behaviour has changed and Amazon is his first port of call.
9. EBay – buyers and sellers EBay utilise customer and supplier reviews, in a peer to peer reputation based community where both buyers and sellers can be rated by those whom they have either bought from, or sold to. As both buyers and sellers develop their reputation within the community the more likely they are to trade and remain loyal to the EBay exchange – moving to another platform will mean they have to either build up their reputation or operate within an environment which does not benefit from this form of trust building system. This system is not full proof and has been manipulated in the past, but it does create a valuable guide for the community and a reward for loyalty to and participation in the community.
10.
11. Zonelabs – Customer Support Community(1) Zonelabs are a software vendor who develop and sell Firewall solutions. They have a free downloadable product which is there entry level solution for home users and has limited functionality. In 2002, over 60million copies of their free software had been downloaded and it was financially impossible to support all these users via a traditional help desk. They implemented an online support community, where users could help each other. Zonelabs did provide some technical support resource to the online community to supplement the community’s knowledge. Currently there are 13 topics within the Zonelabs support community – one of which is an off-topic board where non product specific conversations take place. There are no statistics for Zonelabs as it is a subsidiary of Check Point technologies.
12.
13.
14.
15. Ezboard – Lifestyles the largest English speaking community host Audience Ezboard's members are young and economically strong. Forty percent of Ezboard household heads are between 18 and 35, and half between 35 and 54. More than 50% of our members are women and over 90% of our users are on Ezboard sites for more than an hour a week. Revenue model Profitable since Q2 2004, Ezboard's revenue model relies on a mix of subscription and advertising . Description The largest online community network site on the planet, Ezboard connects people like you with other people who share your interests and passions. Whether you want to participate in online conversations or run your own discussion board, Ezboard's hosted Web platform makes it easy for you to get up and running in just a few minutes.
23. Case Study - Habbo Hotel Description : Habbo hotel is developed and managed by Sulake, an interactive entertainment company specializing in developing, publishing and distributing multiplayer online communities and games. Community Statistics 2000 Founded by Finnish advertising company 2005 35m registered users Turnover US$18m 16 countries – localised language and tone 5.4 million unique visitors per month Target audience – 12 to 18 Male Female split – almost 50-50 Community Attributes Member safety number ONE priority Moderated 24/7 x 365 All activity logged and monitored 2/7 x 365 Parental Reporting available Customisable Avatars Look and feel in line with target audience Community leaders who provide advice to the members on topics like drug abuse, sex, teenage relationships etc
24. Habbo Hotel – Case Study (2) Research carried out by a US company has identified a number of characteristics which are required by the youth (16 to 25) segment. The table to the left identifies these characteristics and shows that the majority of these are present in the Habbo hotel online community which is aimed at the 12 to 18 market segment. In addition to these characteristics online trust and security is very important. Habbo hotel address this through 24/7 moderation and the creation of “audit trails” for all activity on the site. Safety of the members is the primary concern of Habbo Hotel. “ You can attract youth through clever design, but you retain them through commitment to genuine and persistent “listening” to their needs.” Community Attributes to attract & engage youth(16-25) culture (research by US org. Habbo Hotel Age 12 to 18 Attract and Engage with Information which is updated frequently Yes A visually appealing and easy to navigate user interface Yes A system which enables them to do multiple tasks quickly Yes Develop & Maintain their Loyalty through Communication in their own language and tone Yes “ funny” or humorous interactions Yes Facilitating self expression Yes Giving them a voice, listening to them and acting on their views Yes Help them to help themselves Yes Making them feel like “insiders” Yes Learn who the influencers are and how they influence the group by Facilitating their ability to converse with each other Yes Understand how they filter info and what they will or will not forward on ? Understanding that incentives are expected but do not motivate ? Connect them to a “brand” Yes
29. Traffic Strategies EMAIL Search Engine Optimisation SMS/Text WEB SITE Word of Mouth Viral Online Circular Multiple Iterations From One instance CONTENT must be: COMMUNITY must be: ONE WAY – ONE TIME Circular Multiple Iterations From One instance Informative Valuable Interesting Relevant Engaging Educational Entertaining Enhancing a lifestyle