School of Communication and Creative Arts Presentation

Editor's Notes

1. Joel - Intro
2. Joel
3. Joel
4. Paul
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8. placed in the hierarchy of importance EXECUTION NOTES -Instagram should be showcasing not only faculty and events to promote the SCCA -But the way the content is edited and posted show also reflect the quality of SCCA
9. The organic reach of facebook pages is at an all time low. Studies show that up to 90% of Facebook users don’t return to a page after clicking “Like”. When posting on a facebook page, that post will go to less than 2% of the fans. (Elliot) Moving to a facebook group will increase awareness engagement and community relations. Currently our Facebook page organically reaches an average of 584 views per post. By creating a group, that number will increase and we will reach our desired target more effectively.
10. 54 out of 60 students surveyed reported having a snapchat. (Robinson) Taco Bell does a great job of entertaining and informing their target audience through Snapchat. They have created a brand on Snapchat that you can’t do on any other platform. Snapchat will give SCCA the ability to reach students in a new way. By creating a Snapchat, that keeps our school SCCA ahead of the game and competitors.
11. Josh According to Pew Research, 37% of Twitter users are ages 18-29 Present ourselves as thought leaders To present our audience with information about the strategic communication, graphic design, studio art and theatre arts Twitter provides an outlet for the consumer and the company to communicate through short public messages. 70% of consumer complaints go ignored on Twitter (The Ignored Side of Social Media: Customer Service). We believe SCCA should engage with consumers’ tweets. Tweeting and retweeting followers is an easy way to build the interactive community SCCA is looking to stimulate.
12. Abby -Currently the SCCA’s pinterest has the potential to have high engagement -Pinterest has the 2nd highest number of followers despite not posting (last post was 1 year ago) -Pinterest is meant to be an online library and that’s the direction SCCA should be taking it
13. Josh - There seems to be no issues with our current email system for passing on updates of upcoming deadlines, events, and internship opportunities. -We chose to add social media links so that students who check their emails will also begin checking social media.
14. Paul “LinkedIn is the most powerful marketing tool of the 21st century and there are three reasons why -- media, partnerships, and clients” (Chansamooth) By creating a LinkedIn, this will give current students the ability to network with Alumni to find internships, jobs, and other great opportunities.
15. Paul Use the videos to educate on SCCA and the majors it encompasses. Persuade students to declare or switch into a major through videos that give brief class descriptions, profile a professor, or explain aspects of PR. 90% of shoppers find videos helpful when making a purchase. The same principle can be applied to students looking to register for classes (Follett)
16. Abby