Download to read offline
Uploaded byJames Jefferson
Cross Creative trip to San Francisco
The document discusses a range of innovative companies and their key leaders in the creative and tech industries, highlighting their unique business models and organizational cultures. It covers entities like Happy Cog, Current TV, Yahoo, and Astro Studios, offering insights into their operational philosophies, client engagement strategies, and the emphasis on collaboration and rapid iteration. Notable themes include the importance of customer engagement, agile methodologies, and fostering a creative work environment.
Cross Creative trip to San Francisco
- 1. goi n gto san Franci s co Cross creative class of 2011
- 2. Awesome compani es Happy Cog *** G e t S a t i s fa c t i o n *** Fa c e b o o k *** Ya h o o *** IDEO *** Current TV *** Astro Studios *** Snibbe Interactive
- 3. Happy Cog Greg Storey ........ Head of Happy Cog West
- 5. 20-ODD PEOPLE ~ Virtual company Set up ~ SF, NY, Philly ~ Timezone is a challenge ~ Centralize in Minnieapolis ~ Prod. Hub with sales centres ~ The anti-agency ~ Essential that team write & dribbble
- 6. $100K FOR STARTERS ~ Local creative mornings, run by Greg ~ Razorfish starts at $1m – Travelocity was $100m ~ Walk-away if relationship isn’t right ~ Set ground rules for new clients ~ Interview previous incumbents New busi n ess ~ Sell blocks of time rather than time and materials ~ Scoping includes client-side change guidelines
- 7. Getting agile ~ 2 weeks of stakeholder interviews ~ UX...GFX...Development waterfall Process ~ Extended templates – components & inventory ~ Board sponsor for all projects ~ UX – Often use craigslist to recruit ~ Team checkpoints – weekly, monthly, quarterly ~ Over-communicate ~ Morning Scrum, Thursday directors, Campfire
- 8. Get sati sfacti o n Thor Muller ........ Founder
- 10. Out of anaccident... ~ Discovered the power of engaged customer ~ 50,000 customers ~ 30 people in the business ~ “Brand transformation” – joined-up engagement ~ Social and CRM connected
- 11. facebook Ga re th D av i e s ........ P l at f orm M a n a g e r
- 13. More users thanGoogle Si z e ~ 3,000 people ~ More computing power than Google ~ World’s largest gaming platform – 200m gamers/month ~ Annual goals to reduce load-times – progressive loading etc ~ Very iterative development – no roadmap
- 15. Grow slowly! ~ 6 week bootcamp for new-starts ~ Product launch gong ~ Staff generated content on the walls ~ Weekly all-hands with “Zuck” – 4pm friday culture ~ Monthly exec all-hands for everyone ~ Tech talks, team sharing ~ Talks are recorded and streamed ~ External speakers – Bush, Gore, Perry! ~ Move fast. ~ Practice empathy ~ “We’re just getting started”
- 17. It’s All aboutmobile ~ Mobile growing faster than the web, twice as engaged ~ India, high mobile use – massive opportunity ~ Unrivalled targeting – Niche fashion is 30m people! ~ Synchronous games – surface when relevant. vi s i o n
- 18. yahoo B e nS t r o n g . . . . . . . . H e a d o f P r o d u c t f o r Ya h o o ! S p o r t s
- 20. 1/2bn users ~ Yahoo Sports, No1 Global sports site i n si g hts ~ 12-14m users/month ~ “The web establishment” ~ iPhone - 40% of traffic for recent fantasy game ~ Hack days: 2 days of ideas, nominate owners, create prototype in 24hrs.
- 21. i d eo Da v i d W e b s t e r . . . . . . . . Pa r t n e r
- 25. T-shaped people ~25 partners, monthly strategy & vision ~ Week-long hiring process (mini intern) ~ Transparent career navigation ~ Workmap: careers ~ “What do you want to make happen?” ~ “How are you going to do that?” ~ “How can we help?”
- 27. Open design Process ~ Radical collaboration ~ Publicise their open design process ~ Concept teams consist of 3-6 people ~ Fail Fast – Make it real as fast as possible ~ Project leader that manages project & client
- 28. Radi c alcollaborati o n
- 29. Trolleys to suit es
- 30. Ideo.org ~ Not for profit organisation ~ Sabbaticals for designers ~ Pump designed to be manufactured locally vi s i o n
- 31. Current tv Joanna DrakeEarl ........ COO
- 33. Al Gore etal Background ~ Founded by Al Gore and Joel Hyatt in ’04 ~ Vision to democratise TV ~ Counter negative myth-building in news ~ Took a few years to break oligopoly ~ From UGC to participatory cooks
- 34. firsts groundbreaki n g ~ Fastest growing network ~ First to put UGC on TV ~ First partner to put Twitter on TV ~ First UGC reviews with Rotten Tomatoes ~ First crowd-sourced news reports
- 35. 30-40% UGC ~ Demographics: i n si g hts 25-35, male skew, SKY & Virgin in UK ~ New formats : ~Bar Karma – Crowd-sourced story lines. ~ UGC advertising: ~ 9-1 preferred by audiences ~ $5000-10000, 5-6 week turnaround
- 37. Astro studi os Ian Myles ........ Founder & CEO
- 39. A mini ideo ~ Multi-disciplinary design team i n tro ~ About 25 people ~ OnLive – Streaming games - $40 investment from HTC ~ Alien Gaming PC – Bought by HP for $200m ~ Designed the new Xbox 360
- 40. “Mild to wild” ~Getting clients to take risks is critical ~ Collaborative critiquing ~ Basketball tournament i n si g hts
- 42. Sni b bei n teracti v e Brian Hageman ........ VP BD
- 43. Gesticulating i n tro ~ Gesture-based experiences ~ Brand recall in public events ~ 3d infra-red camera (Kinect)
- 46. Thank you andgoodni g ht