This document outlines a marketing plan for the School of Communication and Creative Arts (SCCA) at Liberty University. It analyzes SCCA's current social media presence and consumer base. The key consumers identified are current students, incoming freshmen, and alumni. It evaluates SCCA's social media strategy and brand persona, concluding that it primarily meets information needs but has opportunities to better meet needs for engagement, community, and inspiration. It proposes focusing Instagram marketing efforts on showcasing SCCA's community and purpose through engaging visual content to increase followers and post interactions.
This document discusses the impact of social networking sites, particularly Facebook, on student learning activities. It notes that globalization has increased the impact of social networking in education. The main negative impact is a decrease in student concentration, which can harm learning performance. The purpose of the document is to determine Facebook's impact on learning, provide solutions to negative impacts, and address misuse of Facebook during study hours. It analyzes both positive and negative impacts of social networking and strategies to address issues. Overall, it finds that social networking can reduce student learning time and concentration, lowering academic performance.
The Department of Communication Studies at WVU presents a virtual tour through our major, from application to graduation and beyond. Updated for Fall 2012. More information about our programs can be found at http://comm.wvu.edu or on twitter @wvucommstudies. Enjoy!
The document provides a social media plan for the University of Florida. It includes an audit of current social media performance and objectives to increase followers and engagement. Strategies outlined are increasing valuable content and paid/owned posts. Key dates and roles/responsibilities are defined. Metrics include growth targets for followers and engagement rates across major networks.
The document outlines the University of Florida's social media strategy. The objectives are to increase brand awareness and engagement with students on platforms like Facebook, Twitter, Instagram and LinkedIn. The strategy includes increasing posts, using hashtags and images, and holding weekly live discussions. Progress will be measured by growth in followers, engagement rates, and website traffic from social media. Roles and responsibilities are defined for the social media team to execute the plan.
Codecama S.A. fabrica muebles de cocina con superficies de melamina y puertas postformadas o de madera de color con superficie de granito. La tecnología que utiliza la empresa ofrece solidez y resistencia a la deformación en comparación con la construcción tradicional de madera.
Adnan Zulfiqar has over 10 years of experience in banking and accounting roles. He holds an MBA and BCom degree. His most recent role is as a Universal Teller at Dubai Islamic Bank where he handles cash transactions, ensures books are balanced, and transfers funds between customer accounts. He is proficient in English and Urdu with strong communication, analytical, and problem-solving skills.
The MIDEMP project aims to foster socio-economic development in the cities of Jenin, Umm al-Fahm, and Tubkat Fahel by empowering their local governments and coordinating public and private actors. These territories in Palestine, Israel, and Jordan rely on agriculture and have relatively limited public policies. The project will enhance integrated territorial planning, promote local resources through participation, empower local administrations in planning and development, and support small businesses over 36 months with a budget of €1.28 million.
This document discusses the impact of social networking sites, particularly Facebook, on student learning activities. It notes that globalization has increased the impact of social networking in education. The main negative impact is a decrease in student concentration, which can harm learning performance. The purpose of the document is to determine Facebook's impact on learning, provide solutions to negative impacts, and address misuse of Facebook during study hours. It analyzes both positive and negative impacts of social networking and strategies to address issues. Overall, it finds that social networking can reduce student learning time and concentration, lowering academic performance.
The Department of Communication Studies at WVU presents a virtual tour through our major, from application to graduation and beyond. Updated for Fall 2012. More information about our programs can be found at http://comm.wvu.edu or on twitter @wvucommstudies. Enjoy!
The document provides a social media plan for the University of Florida. It includes an audit of current social media performance and objectives to increase followers and engagement. Strategies outlined are increasing valuable content and paid/owned posts. Key dates and roles/responsibilities are defined. Metrics include growth targets for followers and engagement rates across major networks.
The document outlines the University of Florida's social media strategy. The objectives are to increase brand awareness and engagement with students on platforms like Facebook, Twitter, Instagram and LinkedIn. The strategy includes increasing posts, using hashtags and images, and holding weekly live discussions. Progress will be measured by growth in followers, engagement rates, and website traffic from social media. Roles and responsibilities are defined for the social media team to execute the plan.
Codecama S.A. fabrica muebles de cocina con superficies de melamina y puertas postformadas o de madera de color con superficie de granito. La tecnología que utiliza la empresa ofrece solidez y resistencia a la deformación en comparación con la construcción tradicional de madera.
Adnan Zulfiqar has over 10 years of experience in banking and accounting roles. He holds an MBA and BCom degree. His most recent role is as a Universal Teller at Dubai Islamic Bank where he handles cash transactions, ensures books are balanced, and transfers funds between customer accounts. He is proficient in English and Urdu with strong communication, analytical, and problem-solving skills.
The MIDEMP project aims to foster socio-economic development in the cities of Jenin, Umm al-Fahm, and Tubkat Fahel by empowering their local governments and coordinating public and private actors. These territories in Palestine, Israel, and Jordan rely on agriculture and have relatively limited public policies. The project will enhance integrated territorial planning, promote local resources through participation, empower local administrations in planning and development, and support small businesses over 36 months with a budget of €1.28 million.
Este documento describe las herramientas digitales y sus efectos en los centros escolares. Explica que las herramientas digitales son programas que se usan en computadoras y dispositivos para realizar actividades. Entre sus usos están la comunicación, el apoyo educativo y la diversión. Se clasifican según su función como redes sociales, edición multimedia, acortadores de URL y streaming. Su función principal es facilitar actividades y proveer información de calidad.
2015 NAFTA 1994 2014, effects on MexicoJulio Cepeda
The document analyzes the effects of NAFTA on Mexico over its first 20 years of implementation. It discusses Mexico's economic development prior to NAFTA, including import substitution industrialization policies that led to debt crises. NAFTA aimed to boost exports, foreign investment, and economic integration between Mexico, US and Canada. The analysis finds NAFTA increased Mexican exports tenfold but did not achieve expected foreign investment levels. It also notes challenges in isolating NAFTA's effects due to other concurrent economic events. Overall, NAFTA had a positive impact on Mexico's trade and real wages.
this presentationa is all about dell company
it has company intoduction, mission and vission, product, career areas, tagline, fun at work, selection process, about the job and key client.
This document discusses assessment and instruction for early literacy learners. It describes the emergent and beginner literacy phases, characteristics of each phase, and examples of cognitive and non-cognitive assessments that can be used. It also provides examples of instructional lessons tailored for an emergent learner struggling with phonological awareness and a beginner learner needing help with comprehension. The document emphasizes using assessment data to inform differentiated instruction to meet students' individual literacy needs.
O documento é um pedido de desculpas em nome da humanidade dirigido às criaturas irracionais da Terra por diversos danos causados ao meio ambiente e aos animais, incluindo destruição de habitats, abandono e maus-tratos de animais, privação da liberdade de animais em cativeiro, experimentação e exploração excessiva de recursos naturais. O texto reconhece a falta de consciência e compaixão humanas e pede perdão pelos impactos negativos das ações humanas sobre outros seres vivos e o planeta
6 steps to success with installed base managementChris Dunn
This presentation takes you through 6 steps to set up an installed base management programme for your products. These steps work equally well for manufacturers of industrial equipment installed in factories as for manufacturers of consumer products installed in homes and offices. There is often more money to be made in the aftermarket for consumables and services than from the original equipment sale. An Aftermarket Manager or Installed Base Manager is an essential role. For more information on how to generate more revenue and profit from your installed base please visit www.chrisdunnconsulting.co.uk
This document outlines Anna Sacco's social media plan for the University of Florida. The plan aims to increase engagement and followers across key platforms like Facebook, Twitter, and Instagram. It includes an assessment of current performance, objectives for each platform, and strategies around content, hashtags, and monitoring competitors. The plan also covers roles and responsibilities, policies, response plans, and metrics for measuring success.
University of Florida Social Media StrategyElena Castello
The University of Florida developed a social media strategy to increase engagement on its social media pages. Key objectives included increasing engagement by 15% in six months through targeted posts, and ensuring 85% of graduates used LinkedIn within a year. A social media audit found Facebook had the largest following. The strategy involved paid, owned, and earned social media. Key roles and a critical response plan were outlined. After three months of implementation, follower counts and engagement rates increased across most platforms, indicating progress towards objectives.
This proposal summarizes a content marketing campaign for the Communication Studies Department at West Chester University. The department aims to increase its reputation and become the top thought leader in the field nationwide. The proposal outlines audience personas, goals, themes, platforms, and an editorial calendar. It will provide students with skills training, internship opportunities, and alumni interviews. Competition and current content are analyzed. Performance will be measured by engagement metrics like shares, ratings, and event attendance. The campaign aims to help students gain experience and learn career paths through accessible and relevant content.
The University of Florida social media strategy document outlines objectives to increase engagement on social media platforms and drive more traffic to their website. Key strategies include monitoring comments to better respond to followers, creating more interactive content to engage followers, and starting more social media conversations. The document defines social media roles and provides guidelines for content, critical incident response, and metrics for evaluating performance.
The document outlines the University of Florida's social media strategy and objectives for 2016. The main goals are to increase online following, presence, and popularity by posting engaging content. Key tactics include increasing posts across networks, using more photos and videos, and defining the UF brand persona. Metrics such as follower counts and engagement rates will be used to measure performance against objectives like a 15% following increase. Response plans and team roles are also established.
Concordia University Irvine - Social Media PlaybookVeronica Steele
This playbook is supporting documentation behind Concordia University Irvine's Social Media Policy. For questions on use or permissions please contact Veronica Steele.
The document outlines the University of Florida's social media strategy and objectives for 2016. The primary goals are to optimize content for faculty and students and support the university. Key tactics include growing social media platforms, engaging followers with relevant content, and monitoring for shared content. The roles and responsibilities, policies, and response plan provide guidelines for social media team members. Progress will be measured through analytics reporting every two months.
The instructional goal of the Plan B Program is to provide at-risk middle school male students with the skills and tools to perform career exploration and develop a basic career plan. The program uses a combination of videos, podcasts, and web resources to raise introspective questions and research careers. Students take surveys to assess interests and skills, research top career matches, and develop an initial career plan. The plan is reviewed annually and students have ongoing access to discussion forums and mentoring through the program website to support adjusting their career goals over time.
1. InterestStatementa. Please discuss your interest incareyshaunda
1.
Interest
Statement
a. Please discuss your interest in entering the social work profession.
b. Describe your career goals in the social work profession.
2.
Academic
Statement
a. Share your reasons for pursing a graduate degree at University.
b. Discuss your experience in using the Internet and computer technology (email, social media, video, chats, etc.) to complete important tasks and how it may serve you as a graduate student at University.
c. Describe the support you will have to promote your success in a graduate program (i.e., family, friends, community, colleagues, etc.).
d. Outline and describe your academic progress to date (include your overall GPA achieved, honors, awards, etc.), how you were successful in achieving your undergraduate degree, how you overcame challenges and life experiences while earning your degree, and how you will be successful in the MSW program at University.
3.
Social
Justice
Statement
a. Describe your commitment to social and economic justice for all persons.
Support your ideas with relevant information from reliable sources, utilizing correct APA formatting.
...
The document provides guidance on using social media for marketing purposes. It discusses:
- Why the college uses social media including large audiences, strategic distribution, driving traffic, and brand advocacy.
- Current social media tactics that are working well such as native videos on Facebook and Instagram, engaging photos, driving conversations, and coding links.
- Online tools and techniques individuals can use to contribute including determining the right channels, creating engaging content, and modeling other successful efforts.
- Tips for personal social media success like determining if it's right for you, posting often with relevant content, and integrating your professional affiliation.
Social media can be an effective tool for student recruitment by connecting with prospective students in an organic way and showing them what the student experience is really like. Key platforms include Facebook, Twitter, Instagram and LinkedIn. It's important to post engaging and relevant content regularly without coming across as overly promotional. Departments should develop their own social media strategy through trial and error. Monitoring discussions on forums like The Student Room can also provide insights. Special consideration is needed for recruiting students from China, where platforms like Sina Weibo are more commonly used.
How Community Colleges Are Using Social Media: 2013 Case StudyLeigh-Anne Lawrence
Presents the results of a 2013 community college social media study. The purpose of this study was to explore how community colleges use social media to communicate and build relationships with students and the campus community. The survey sought information about current usage, initial implementation, policies and guidelines, and best practices for institutional social media use.
Learn more at www.leighannelawrence.com.
Helping Social Work Students develop a Professional Online Presence for Inter...Laurel Hitchcock
This document provides an overview of a presentation about helping social work students develop a professional online presence for interprofessional communication. The presentation covers understanding digital and social technology, best practices for professional use of social media, and developing a personal social media policy. The objectives are for participants to understand how to guide students' interprofessional communication online, develop their own online presence, and create learning activities around ethical social media use.
A group of 90 (current count) American colleges have joined together in creating a new online application and tools that will debut this spring. This webinar will provide an overview of the new Coalition Application platform to help high school counselors better understand how this instrument should be used. Our panel discussion will include a range of perspectives and viewpoints about this new instrument and its potential impact on our work with students. We hope you will join us on April 13 for this important topic.
Integrating a Social Media Program: Two Case Studies
Alana Mauger, Director of Communications, Montgomery County Community College
Paul Redfern, Director of Web Communications and Electronic Media, Gettysburg College
Hear how colleagues are using Facebook, YouTube, Twitter, Flickr and LinkedIn to increase word-of-mouth marketing and to integrate these new tools into a traditional communications strategy.
Este documento describe las herramientas digitales y sus efectos en los centros escolares. Explica que las herramientas digitales son programas que se usan en computadoras y dispositivos para realizar actividades. Entre sus usos están la comunicación, el apoyo educativo y la diversión. Se clasifican según su función como redes sociales, edición multimedia, acortadores de URL y streaming. Su función principal es facilitar actividades y proveer información de calidad.
2015 NAFTA 1994 2014, effects on MexicoJulio Cepeda
The document analyzes the effects of NAFTA on Mexico over its first 20 years of implementation. It discusses Mexico's economic development prior to NAFTA, including import substitution industrialization policies that led to debt crises. NAFTA aimed to boost exports, foreign investment, and economic integration between Mexico, US and Canada. The analysis finds NAFTA increased Mexican exports tenfold but did not achieve expected foreign investment levels. It also notes challenges in isolating NAFTA's effects due to other concurrent economic events. Overall, NAFTA had a positive impact on Mexico's trade and real wages.
this presentationa is all about dell company
it has company intoduction, mission and vission, product, career areas, tagline, fun at work, selection process, about the job and key client.
This document discusses assessment and instruction for early literacy learners. It describes the emergent and beginner literacy phases, characteristics of each phase, and examples of cognitive and non-cognitive assessments that can be used. It also provides examples of instructional lessons tailored for an emergent learner struggling with phonological awareness and a beginner learner needing help with comprehension. The document emphasizes using assessment data to inform differentiated instruction to meet students' individual literacy needs.
O documento é um pedido de desculpas em nome da humanidade dirigido às criaturas irracionais da Terra por diversos danos causados ao meio ambiente e aos animais, incluindo destruição de habitats, abandono e maus-tratos de animais, privação da liberdade de animais em cativeiro, experimentação e exploração excessiva de recursos naturais. O texto reconhece a falta de consciência e compaixão humanas e pede perdão pelos impactos negativos das ações humanas sobre outros seres vivos e o planeta
6 steps to success with installed base managementChris Dunn
This presentation takes you through 6 steps to set up an installed base management programme for your products. These steps work equally well for manufacturers of industrial equipment installed in factories as for manufacturers of consumer products installed in homes and offices. There is often more money to be made in the aftermarket for consumables and services than from the original equipment sale. An Aftermarket Manager or Installed Base Manager is an essential role. For more information on how to generate more revenue and profit from your installed base please visit www.chrisdunnconsulting.co.uk
This document outlines Anna Sacco's social media plan for the University of Florida. The plan aims to increase engagement and followers across key platforms like Facebook, Twitter, and Instagram. It includes an assessment of current performance, objectives for each platform, and strategies around content, hashtags, and monitoring competitors. The plan also covers roles and responsibilities, policies, response plans, and metrics for measuring success.
University of Florida Social Media StrategyElena Castello
The University of Florida developed a social media strategy to increase engagement on its social media pages. Key objectives included increasing engagement by 15% in six months through targeted posts, and ensuring 85% of graduates used LinkedIn within a year. A social media audit found Facebook had the largest following. The strategy involved paid, owned, and earned social media. Key roles and a critical response plan were outlined. After three months of implementation, follower counts and engagement rates increased across most platforms, indicating progress towards objectives.
This proposal summarizes a content marketing campaign for the Communication Studies Department at West Chester University. The department aims to increase its reputation and become the top thought leader in the field nationwide. The proposal outlines audience personas, goals, themes, platforms, and an editorial calendar. It will provide students with skills training, internship opportunities, and alumni interviews. Competition and current content are analyzed. Performance will be measured by engagement metrics like shares, ratings, and event attendance. The campaign aims to help students gain experience and learn career paths through accessible and relevant content.
The University of Florida social media strategy document outlines objectives to increase engagement on social media platforms and drive more traffic to their website. Key strategies include monitoring comments to better respond to followers, creating more interactive content to engage followers, and starting more social media conversations. The document defines social media roles and provides guidelines for content, critical incident response, and metrics for evaluating performance.
The document outlines the University of Florida's social media strategy and objectives for 2016. The main goals are to increase online following, presence, and popularity by posting engaging content. Key tactics include increasing posts across networks, using more photos and videos, and defining the UF brand persona. Metrics such as follower counts and engagement rates will be used to measure performance against objectives like a 15% following increase. Response plans and team roles are also established.
Concordia University Irvine - Social Media PlaybookVeronica Steele
This playbook is supporting documentation behind Concordia University Irvine's Social Media Policy. For questions on use or permissions please contact Veronica Steele.
The document outlines the University of Florida's social media strategy and objectives for 2016. The primary goals are to optimize content for faculty and students and support the university. Key tactics include growing social media platforms, engaging followers with relevant content, and monitoring for shared content. The roles and responsibilities, policies, and response plan provide guidelines for social media team members. Progress will be measured through analytics reporting every two months.
The instructional goal of the Plan B Program is to provide at-risk middle school male students with the skills and tools to perform career exploration and develop a basic career plan. The program uses a combination of videos, podcasts, and web resources to raise introspective questions and research careers. Students take surveys to assess interests and skills, research top career matches, and develop an initial career plan. The plan is reviewed annually and students have ongoing access to discussion forums and mentoring through the program website to support adjusting their career goals over time.
1. InterestStatementa. Please discuss your interest incareyshaunda
1.
Interest
Statement
a. Please discuss your interest in entering the social work profession.
b. Describe your career goals in the social work profession.
2.
Academic
Statement
a. Share your reasons for pursing a graduate degree at University.
b. Discuss your experience in using the Internet and computer technology (email, social media, video, chats, etc.) to complete important tasks and how it may serve you as a graduate student at University.
c. Describe the support you will have to promote your success in a graduate program (i.e., family, friends, community, colleagues, etc.).
d. Outline and describe your academic progress to date (include your overall GPA achieved, honors, awards, etc.), how you were successful in achieving your undergraduate degree, how you overcame challenges and life experiences while earning your degree, and how you will be successful in the MSW program at University.
3.
Social
Justice
Statement
a. Describe your commitment to social and economic justice for all persons.
Support your ideas with relevant information from reliable sources, utilizing correct APA formatting.
...
The document provides guidance on using social media for marketing purposes. It discusses:
- Why the college uses social media including large audiences, strategic distribution, driving traffic, and brand advocacy.
- Current social media tactics that are working well such as native videos on Facebook and Instagram, engaging photos, driving conversations, and coding links.
- Online tools and techniques individuals can use to contribute including determining the right channels, creating engaging content, and modeling other successful efforts.
- Tips for personal social media success like determining if it's right for you, posting often with relevant content, and integrating your professional affiliation.
Social media can be an effective tool for student recruitment by connecting with prospective students in an organic way and showing them what the student experience is really like. Key platforms include Facebook, Twitter, Instagram and LinkedIn. It's important to post engaging and relevant content regularly without coming across as overly promotional. Departments should develop their own social media strategy through trial and error. Monitoring discussions on forums like The Student Room can also provide insights. Special consideration is needed for recruiting students from China, where platforms like Sina Weibo are more commonly used.
How Community Colleges Are Using Social Media: 2013 Case StudyLeigh-Anne Lawrence
Presents the results of a 2013 community college social media study. The purpose of this study was to explore how community colleges use social media to communicate and build relationships with students and the campus community. The survey sought information about current usage, initial implementation, policies and guidelines, and best practices for institutional social media use.
Learn more at www.leighannelawrence.com.
Helping Social Work Students develop a Professional Online Presence for Inter...Laurel Hitchcock
This document provides an overview of a presentation about helping social work students develop a professional online presence for interprofessional communication. The presentation covers understanding digital and social technology, best practices for professional use of social media, and developing a personal social media policy. The objectives are for participants to understand how to guide students' interprofessional communication online, develop their own online presence, and create learning activities around ethical social media use.
A group of 90 (current count) American colleges have joined together in creating a new online application and tools that will debut this spring. This webinar will provide an overview of the new Coalition Application platform to help high school counselors better understand how this instrument should be used. Our panel discussion will include a range of perspectives and viewpoints about this new instrument and its potential impact on our work with students. We hope you will join us on April 13 for this important topic.
Integrating a Social Media Program: Two Case Studies
Alana Mauger, Director of Communications, Montgomery County Community College
Paul Redfern, Director of Web Communications and Electronic Media, Gettysburg College
Hear how colleagues are using Facebook, YouTube, Twitter, Flickr and LinkedIn to increase word-of-mouth marketing and to integrate these new tools into a traditional communications strategy.
This document outlines the syllabus for a course on social media and the 2012 US presidential election. The course will be taught in the fall semester of 2012 and focus on analyzing candidates' social media strategies and innovations during that election cycle. It will meet weekly on Wednesdays from 3:45-6:30pm alternating between Crouse Hinds Hall and Life Sciences 100. Grading will be based on class participation, blogging/tweeting assignments, two course assignments, and a final group project and presentation developing a social media implementation plan for a real organization. Academic policies on late work, missing classes, and plagiarism are also outlined.
Dr. Raska teaches a course at Northern Kentucky University that provides students real world experience to develop skills and discover talents. However, some students question the value of the course due to heavy workloads and busy schedules. The summary provides an opportunity for Dr. Raska to address these weaknesses through one-on-one meetings with students to build confidence and provide personalized feedback and assignments.
How graduate marketing is evolving
The top three things graduates now look at when deciding where to apply
Five easy to implement tips you can apply to your 2016/17 campus campaign to help you get ahead of the competition
The University of Florida's social media strategy for 2016-2017 aims to grow engagement with out-of-state students by creating more nationally relevant content. Three key strategies include increasing engagement organically, hiring content creators, and generating responsive posts. Objectives include boosting website traffic and Instagram followers. The strategy outlines brand voice, approved tools, event timing, roles and responsibilities, policies, and critical response plans. Progress reports show growth in followers, engagement rates, and use of promotional hashtags. Qualitative feedback indicates more positive and national engagement due to higher quality, on-trend content.
This document outlines the requirements for a final strategic social media marketing proposal assignment. Student groups will analyze a client's current online presence and social media use. They will then develop a full social media proposal and pitch it to the client in a 15-minute presentation, followed by 5 minutes of Q&A. The proposal must include an introduction, analysis of target consumers and their needs, a proposed social media strategy and objectives, desired return on investment, and a conclusion. It will be submitted as a written outline and presented to the class.
The marketing plan aims to increase Stimulus Advertising's client base and brand awareness. A SWOT analysis identified strengths like experienced staff but also weaknesses like the small size. The primary targets are established local businesses and startup companies with sufficient budgets. Goals include increasing the client base and brand awareness by a certain percentage. Tactics proposed include internal passion initiatives, warm lead generation through email, video and blogs, print materials, and outreach through merchandise, community events and surveys.
PawPrints is a new pet spa and grooming business in Roanoke, Virginia. Their marketing plan targets pet owners aged 40-54 with household incomes over $50,000. Strategies include building brand awareness through various advertising tactics from May to April, including a billboard campaign, print ads, a presence at a pet expo, and social media. The plan outlines a soft opening period in June and grand opening in August to introduce services like grooming vans and build excitement for a vacation sweepstakes. The integrated marketing campaign aims to establish PawPrints as the premier pet experience in Roanoke and significantly grow the new business.
The document outlines a business plan for a virtual reality entertainment experience called Ethereal Experience. It discusses the opportunity and target market, which is technology-hungry young to middle-aged adults. The business model involves creating new and innovative virtual reality experiences through gaming walls that can move and change settings, as well as a restaurant. It discusses competitors like The Void and pricing, and outlines the value chain and scalability of the business model.
This document outlines a marketing plan for a small marketing firm. It begins with a situational analysis that identifies strengths like experience, quick turnaround, and integrated services, as well as weaknesses like small size and lack of sales department. Opportunities include established clients and competitive prices, while threats include other larger firms and freelancers. The plan targets established local businesses and startups. Marketing goals are to increase sales, raise brand awareness, and grow monthly clients by 50%. Strategies include boosting employee motivation, lead generation through email, video, blogs and social media, and outreach through branded merchandise, volunteer events, career fairs, and surveys.
School of Communication and Creative Arts PresentationJoel Miller
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Final Pitch Outline SCCA
1. Final Project
Outline
STCO 348
Joshua Gordon
Joel Miller
Abby Schaeffer
Paul Mehltretter
I. Introduction: Our client is the School of the Communication and Creative Arts (Service).
SCCA promises a Christ-centered, professional, and high-level of education (Reputation). One
of the goals of SCCA is to provide students with hands on experience that will land them a job
after graduation (Value). SCCA offers many opportunities for students to develop the skills they
need to succeed in their chosen field. SCCA is great school for students interested in a variety
of things. We cover a wide range of areas for students so they can be well-equipped before they
graduate.
II. The Potential
a. Consumer
i. Current and Potential Consumers’ common demographics
1. Race- majority Caucasian
2. Age- 18-22
3. Economic status- middle-class and upper middle class
4. Gender- majority female
5. Education- high school degree and some college
6. Occupation- Full-time student- possibly part time job
7. Average Income- for students that work: majority hold part time/minimum wage jobs
8. Marital Status- primarily single
ii. Current and Potential Consumers’ common Psychographics
1. Religion- majority Christian
2. Political Association- primarily Republican and conservative
3. Personality- outgoing, hard worker, motivated
4. Lifestyle- active and social college student
5. Values- community, personal achievement
6. Social Status- non-specific
iii. Reasons for valuing this consumer over others
2. a. We chose Jeremy, a sophomore at Liberty University, because we believe that
he wants to be engaged in SCCA, informed about ways to be involved, and is inspired to
be a leader in his chosen field.
1. We believe Jeremy will tell his friends about the major he is in
2. We believe Jeremy will stay in his major, once declared
3. We believe Jeremy will a SCCAbrand ambassador
4. We believe Jeremy will share his involvement in his major online
b. We considered Stephanie, the college sophomore, but she is satisfied with
her major
1. She wants to be a doctor
2. She does not need the extensive communication training SCCA’s majors offer
3. She needs to focus on her medical training so she will not be looking into joining the clubs
SCCA offers
c.We considered Amy, a senior at Liberty University, but she’s graduating
1. She has already completed an internship for her current major
2. She does not want to delay her graduation date by switching majors
3. She has a job lined up
Incoming Freshman
Reasons for valuing this consumer over others
A. We chose Rachel, a high school senior, because we believe she will get the education
he desires with SSCA rather than declaring a generic business major
1. Rachel wants to go to a Christian school
2. Rachel is outgoing, energetic and embraces public speaking
3. Rachel is interested in the communications field -- specifically broadcast
B. We considered Emily, a high school senior, but she wants to become a marine biologist
1. She will be pursuing a science degree
2. She does not enjoy social media or being creative
3. She enjoys math and the hard sciences
C. We considered John, a high school senior, but he is more interested in the finance side of
marketing
1. He will be under the school of business
2. He will not need a strong communications background
3. He does not see the value or importance of social media
Alumni
A. We chose Matthew, who graduated two years ago, because he still invests into Liberty
University and the SCCApost graduation
a. He is interested in continuing to network with current students
3. b. He enjoys helping out current students with opportunities when possible
c. He is in an respected professional in his career and can offer students advice
B. We considered Lisa, a 30 year old, but she moved out of the communications field
a. She is detached from the university
b. She does not visit campus often
c. She is a busy working professional
C. We considered Jamie, a stay at home mom, but she is not currently using her degree
1. She does not engage in the online communities she’s a part of
2. She is focusing on her family
3. She does not prioritize keeping up with things or people related to her degree
c. Current and Potential Consumers’ needs and reasons for using your client’s services
1. Engaged - students want to be engaged inside and outside of a classroom setting
2. Informed - students want to be informed about what they are studying and how it applies
to real life situations
3. Inspired - students want to be inspired to take the skills they are taught and put them to
work in real life
4. Community - students want to be connected to others with similar interests
i. Engaged - students want to be engaged inside and outside of a
classroom setting (ASCD.org)
ii. Informed - students want to to be informed about what they are studying
and how it applies to real life situations (U.S. News & World Report Education)
iii. Inspired – students want to be inspired to take the skills they are taught
and put them to work in real life (NPR)
iv. Community - students want to be connected with others with similar
interests (stateuniversity.com)
d. Where does your client’s desired consumer spend their time online and why.
i. Social Networks- 87% spend at least one hour on social media every day.
64% spend 1-3 hours daily on social media. 23% spend more than 3 hours per day. (Content
Marketing)
ii. Email- 70% of 18-22 year olds spend less than an hour a day checking
emails. (Social Networking and Education)
III. The Solution
a. Social Media’s Current influence on Brand Identity and Consumer satisfaction (Current
promises and delivery) (Please give examples)
i. Brand Identity on social media sites
4. 1. Facebook
a. Explicitly - According to Facebook, we say we are industry professionals who give students
a world-class education -- with a Christian worldview
b. Implicitly- According to Facebook dialogue, we are providing a highlights of events. Students
tag their friends in pictures
2. Twitter
a. Explicitly- According to Twitter, Liberty University School of Communication & Creative Arts
trains in areas of Digital Media & Creative Arts, Studio & Digital Arts, and Cinematic & Theater Arts
b. Implicitly- According to Twitter, SCCA highlights events, announcements, and other Liberty
Affiliated accounts. Engages often with comments and RTs
3. Instagram
a. Explicitly - Does not explicitly say who they are but links their Facebook page which would
give more information.
b. Implicitly - Visually showcases events, faculty and staff, students, classes and other SCCA
content.
ii. Current Success and Oversights (Current Values)
1. What channels and content receives the most likes?
Instagram receives the most likes. Content about upcoming events and recaps/highlights of
events.
a. What needs are these likes meeting?
The likes are meeting the need for likable content and positively portraying the SCCA brand.
2. What channels and content receives the most comments?
Instagram receives the most comments.
a. What needs do the comments highlight?
Approval and pleasure.
3. What channels seem to be growing the fastest?
Twitter.
a. What needs do these channels meet?
Information about SCCA happenings. Source of updates
4. What channel appears to be the most popular?
Facebook. 5,552 likes -- followers well above any other social media.
a. What need does this channel meet?
5. Net Promoter Score +20%
iii. What does this information say about the needs we are meeting?
1. Engagement: the social media platforms currently being used are primarily information
based but there is the opportunity for engagement.
2. Information: all of social media platforms currently being used are primarily information
based, and we would like to see the other three aspects (engagement, community, and
inspiration - focused on more).
3. Community: Twitter and Facebook offers the best sense of community for the consumer.
4. Inspiration: Instagram offers the best sense of community for the consumer.
5. iv. What needs seem to be overlooked or energy wasted?
1. Pre-crisis communication- as of now, there does not appear to be a specific touchpoint
geared towards pre-crisis communication. Facebook could fill this need. Encourage followers to
message us directly and/or give them an email to contact with questions or concerns. (include
within bio)
- There is currently no bad feedback on the channels.
2. Entertainment- Currently, no videos on YouTube or entertainment value.
3. Pinterest- According to our interviews, not many people in our target market are actively
using Pinterest. However, the ones that do like Pinterest use it constantly (a few)
b. Social Media Brand Personae and Promise
i. Our primary service is the School of the Communication and Creative
Arts. SCCA promises a Christ-centered, professional, and high-level of education (Reputation).
ii. Theme or Overall Brand Personae
1. Personal Mentor
a. Training the next generation of Christian Communicators
b. Encourage students to work hard and be involved
c. Helps students along the way academically, as well as being there for them through
personal situations.
c. Social Media Strategic Approach (See Appendix A)
i. Social Networks-
1. Channel- Instagram
2. Unique Promise- To showcase SCCA's community, identity and purpose through posting
engaging visual content
3. Execution- Post content on Tuesday, Thursday, and Sunday
- Share inspiration (this requires improving the visual appeal of content from where it currently
stands)
- Showcase faculty, alumni, and students (inspiration)
- Reply to comments to increase engagement
- Run contests: ask users to comment on our photo, share it, mention a certain number of
friends, or even share their own photo with a specific hashtag to win a prize. (grow reach and
followers)
(Social media Examiner)
4. 2 Objectives-
a. Increase followers by 20% (76+) by the beginning of Summer 2016 Semester
b. Have 15% (57+) of followers like each post consistently by the beginning of Summer 2016
(Identity)
5. Relates to Goal- Instagram has the potential to visually inspire the consumer.
6. ii. Facebook
1. Channel- Facebook
2. Unique Promise- -Provide news of upcoming events and an informal “third place” to network
3. Execution- -Post bi-daily content
-Focus efforts on posting content that will help start conversations.
-Share current updates about majors, events, and campus news.
-Create a group that will lead to a community feeling between students
4. 3 Objectives-
a. Redirect 60% of SCCA members to the new group
b. 25% Increase in likes by fall 2016
(Retention)
c. 15% Increase in comments by Fall 2016
5. Relates to Goal- Facebook will help students not only stay informed but opens up
opportunities to create an online community that can be translated into real life.
1. Channel- Linked In
2. Unique Promise- A formal “third place” for alumni and current students to network
3. Execution- -Create a group for alumni and students to join.
-Repost articles
and post prompts for discussion (each once a week)
4. 2. Objective- Have an average of 5 comments per discussion posts as an indication of a trend
towards networking by Fall of 2016
70 New members in the group between current students and Alumni by Fall of 2016
iii. Email-
1. Channel- SCCA@liberty.edu (FYI- proposed email)
2. Unique Promise- Reminders of upcoming deadlines, events, and internship opportunities.
[JL1] Drive traffic to other social media outlets (awareness specific to SCCA social media)
3. Execution- -Continue to inform students as is currently being done.
- Add social media links at the bottom of emails
4. Objective- Increase traffic to social media through including links by 20% in email signature
by Fall 2016
7. 5. Relates to Goal- Although this channel tends to lean towards traditional marketing, we
believe RSS feeds provide a convenient way for members to stay up-to-date on what is
happening within the SCCA.
v. Microblogs-
1. Channel- Twitter
a. Unique Promise-To present our audience with information about the strategic
communication, graphic design, studio art and theatre arts [JL1]
Updates on what SCCA is doing, retweets of related materials, engagement with followers.
b. Execution- Daily- -Post daily due to the frequency and amount of info shared
-Interact with followers through replies, retweets, quotes, and likes
- Encourage followers(students) to tweet SCCA with quotes and updates from class. Use the
hashtag #LibertySCCA and/or #LibertySADA
(thought leadership pieces for each type of SCCA major) RT’s from credible accounts and
posting links
c. 4 Objective-
i. Increase followers by 20% (111+) by beginning of
Fall 2016 semester
(Customer Relations)
ii. 20% increase in favs by the beginning of the Fall
semester
iv. 10% increase in re-tweets by the beginning of the
Fall semester (EWOM)
d. Relates to Goal- People want to feel heard. Twitter, probably more so than any other social
media channel, provides quick short bursts of info that allow consumers and companies to
interact, problem solve, and promote each other’s insights. We believe the immediacy created
by Twitter will create more of an online conversation between faculty and students involved in
the SCCA.
2. Channel- Pinterest
a. Unique Promise- Educate [JL1] by sharing relevant infographics and information for current
students
b. Execution- -Set aside 30-45 minutes three times each week to upload and save content.
-Save enough to stay relevant on the consumer’s main feed, but not flood them with content.
8. -Save pins that not only cover topics relevant to the consumer’s SCCAneeds, but also touch
on outside interests.
c. 4 Objective-
i. 5% increase in saves by the beginning of Summer 2016
semester
(EWOMand Identity)
ii. 25% (262+) increase in followers by beginning of
Summer 2016 semester (Identity)
d. Relates to Goal-We believe planet fitness members will implement helpful (outsourced) info
they find on our Pinterest boards.
vi. Multimedia-
1. Channel- YouTube
a. Unique Promise- Provide previews for events, more in depth student and professor profiles,
“why you should take this class” videos, and buzzfeed style videos.
Customer Relations
Visual content (same purpose)
b. Execution- Weekly- Create a channel with several playlists.
-These playlists would include the following:
Profiles, Class Preview, Upcoming Events, and Your SCCA.
-Through these videos the client will see major growth in their department through incoming
Freshman declaring the major right away or current students switching over.
c. Objective
i. Increase transfers from outside majors to SCCA by
15% by end of Spring 2017 semester
ii. Increase incoming Freshman in the Major by 10%
by Fall 2017 (EWOM)
d. Relates to Goal- Youtube will help educate and inform the consumer about not only the
SCCA but it will give a more indepth look into the majors it offers, the faculty and professors
they’ll be under, and it will inspire them about the opportunities to come if they choose to
become part of the SCCA.
Channel- Snapchat
a. Unique Promise- A personal and behind the scenes view of SCCA. Snapchat will give SCCA
the ability to entertain students in a new and effective way.
b. Execution- Weekly- -Post behind the scenes footage and classroom visits.
9. -"Model taco bell snapchat.”
-Integrate the use of screenshots to run contests and polls to engage with Snapchat users.
c. Objective
i. Gain 400 followers by beginning of January 2017
semester
ii. 5% interaction rate through screenshots & snap
replies
d. Relates to Goal- Snapchat will give the consume a unique behind the scenes look at what
it’s like to be part of the SCCA and the community the current students share with each other.
IV. Identify Desired ROI (under 3 min)
a. Identify Cost
i. Time and Energy
1. 1 Social Media Director Responsibilities- 40 hours a week
a. Monitors social media
b. Directs and Oversees Social Media Managers
c. Directs social media campaigns
d. Reports Consumer Feedback to Operations
e. Reports Consumer Feedback to Marketing
f. Ensures consumers’ social media needs are met
g. Measures social media ROI
h. Reviews and schedules all posts
2. 2 Social Media Managers Responsibilities - 20 hours a week
a. Report consumer feedback to SMD weekly
b. Review community engagement
c. Track growth
d. Replies to consumer feedback
e. Post daily to Facebook
f. 3-5 saves on pinterest weekly
g. Compose email blast every week
h. Potentially a grad student pursuing a strategic communication degree
3. 2 Volunteer Social Media Contributors - 5 to 10 hours a week each
a. Research facts and data for Social Media Managers
b. Edit content to be posted (photos, write tweets, check grammar, ect.)
c. Explores and proposes new social media technology
d. Find ways to partner with CSER and internship/practicum opportunities -- undergrad
opportunity
10. 4. Total hrs a week needed – 90-100
ii. Resources
1. Equipment- Computers, Phones, Tablets, cameras/video recorders, editing software
3. Work Space – Need three office spaces
a. Directors Office
b. Managers Office
c. Volunteers do remote work - report weekly to managers
iii. Money
1. 3 Salaries
a. Director- $45,000
b. Managers-$18,000 (each)
c. Total- $63,000 a year
2. Contests and Giveaways
a. Cash prizes $500 annually
b. Merchandise $2,000 annually
d. Total $2,500
3. Total cost $65,000 annually
b. Identify Reward and Measurement
i. How will you measure your success?
1. Growth of followers and engagement from the beginning and end of the implementation of
the campaigns (by semester basis - summer included)
2. Facebook Insights
3. Twitter Analytics and polls
4. Surveys
5. Focus Groups/Interviews
ii. What do you hope will be the outcome of your proposal?
1. Instagram: Increase followers by 20% (76+) by the beginning of Summer 2016 Semester
2. Facebook: Redirect 60% of SCCA members to the new group. 25% Increase in likes by fall
2016. 15% Increase in comments by Fall 2016
3. Snapchat: Gain 400 followers by beginning of January 2017 semester. 5% interaction rate
through screenshots & snap replies.
4. Twitter: Increase followers by 20% (111+) by beginning of Fall 2016 semester. Increase
amount of engagement (likes, RTs, mentions) by 20% by the beginning of the Fall semester.
Have 15% (57+) of followers like each post consistently by the beginning of Summer 2016.
11. 5. Pinterest: 10% increase in saves by the beginning of Summer 2016 semester. 5% increase in
saves by the beginning of Summer 2016 semester. 25% (262+) increase in followers by
beginning of Summer 2016 semester.
6. Email: Increase traffic to social media through including links (in email signature) by 20%
by Fall 2016.
7. LinkedIn: Have an average of 5 comments per discussion posts as an indication of a trend
towards networking by Fall of 2016. 70 New members in the group between current students
and Alumni by Fall of 2016.
8. YouTube: Increase transfers from outside majors to SCCA by 15% by end of Spring 2017
semester. Increase incoming Freshman in the Major by 10% by Fall 2017.
V. Liberty University’s School of Communication and Creative Arts has a well established
presence online. However, there is untapped potential and a much larger target market they can
be reaching. We believe through the social media strategies talked about today they can further
their reach and bring growth and inspiration to their school.
Citations/References
Appendix A
Social Media Strategy
Goals for using Social Media-
Networking
- Engagement
- Inspiration
- Training
- Recruitment
- Education
- Entertainment
Consumer Needs: be engaged, informed, and inspired
Theme/Brand Personae- Training the next generation of Christian communicators
Channel Unique
Promise
Execution Justification Objectives
Instagram
(Same)
To showcase
SCCA's
community,
Post content on
Tuesday,
Thursday, and
Instagram has
high levels of
user
Increase
followers by
20% (76+) by
12. identity and
purpose
through
posting
engaging
visual content.
Sunday
- Share
inspiration (this
requires
improving the
visual appeal of
content from
where it
currently
stands)
- Showcase
faculty, alumni,
and students
(inspiration)
- Reply to
comments to
increase
engagement
- Run contests:
ask users to
comment on
our photo,
share it,
mention a
certain number
of friends, or
even share
their own photo
with a specific
hashtag to win
a prize.(grow
reach and
followers)
(Social media
Examiner)
engagement,
thus posting
multiple times
throughout the
week will build
brand awareness
and showcase
our audience our
identity and
purpose.
Posting three
times weekly
would allow for
frequent
engagement
without flooding
people with
content.
the beginning of
Summer 2016
Semester
Have 15%
(57+) of
followers like
each post
consistently by
the beginning of
Summer 2016
Facebook
(Refocused)
-Provide news
of upcoming
events and an
informal “third
place” to
network.
-Post bi-daily
content
-Focus efforts
on posting
content that will
The organic
reach of
facebook pages
is at an all time
low. Studies
show that up to
Redirect 60% of
SCCA
members to the
new group
25% Increase in
13. help start
conversations.
-Share current
updates about
majors, events,
and campus
news.
-Create a
group that will
lead to a
community
feeling
between
students
90% of
Facebook users
don’t return to a
page after
clicking “Like”.
When posting on
a facebook page,
that post will go
to less than 2%
of the fans.
(Elliot) Moving
to a facebook
group will
increase
awareness
engagement and
community
relations.
Currently our
Facebook page
organically
reaches an
average of 584
views per post.
By creating a
group, that
number will
increase and we
will reach our
desired target
more
effectively.
likes by fall
2016
15% Increase in
comments by
Fall 2016
Snapchat
(New)
A personal
and behind
the scenes
view of SCCA.
Snapchat will
give SCCA
the ability to
entertain
students in a
new and
effective way.
-Post behind
the scenes
footage and
classroom
visits.
-"Model taco
bell
snapchat.”
-Integrate the
54 out of 60
students
surveyed
reported having
a snapchat.
(Robinson)
Taco Bell does
a great job of
entertaining and
informing their
Gain 400
followers by
beginning of
January 2017
semester
5% interaction
rate through
screenshots &
snap replies
14. use of
screenshots to
run contests
and polls to
engage with
Snapchat
users.
target audience
through
Snapchat. They
have created a
brand on
Snapchat that
you can’t do on
any other
platform.
Snapchat will
give SCCA the
ability to reach
students in a
new way. By
creating a
Snapchat, that
keeps our school
SCCA ahead of
the game and
competitors.
Twitter
(Same)
To present
our audience
with
information
about the
strategic
communicatio
n, graphic
design, studio
art and
theatre arts
Updates on
what SCCA is
doing,
retweets of
related
materials,
engagement
with followers.
-Post daily due
to the
frequency and
amount of info
shared
-Interact with
followers
through replies,
retweets,
quotes, and
likes
- Encourage
followers(stude
nts) to tweet
SCCA with
quotes and
updates from
class. Use the
hashtag
#LibertySCCA
Twitter provides
an outlet for the
consumer and
the company to
communicate
through short
public
messages. 70%
of consumer
complaints go
ignored on
Twitter (The
Ignored Side of
Social Media:
Customer
Service).
We believe
SCCA should
engage with
consumers’
Increase
followers by
20% (111+) by
beginning of
Fall 2016
semester
Increase
amount of
engagement
(likes, RTs,
mentions) by
20% by the
beginning of the
Fall semester
15. and/or
#LibertySADA
(thought
leadership
pieces for each
type of SCCA
major) RT’s
from credible
accounts and
posting links
tweets. Tweeting
and retweeting
followers is an
easy way to build
the interactive
community
SCCA is looking
to stimulate.
Pinterest
(Refocused)
Educate by
sharing
relevant
infographics
and
information for
current
students
-Set aside 30-
45 minutes
three times
each week to
upload and
save content.
-Save enough
to stay relevant
on the
consumer’s
main feed, but
not flood them
with content.
-Save pins that
not only cover
topics relevant
to the
consumer’s
SCCA needs,
but also touch
on outside
interests.
Pinterest is also
the most mobile
social network,
driving 64% of its
traffic from
mobile browsers.
Data from
Shareaholic also
showed that
Pinterest now
drives more Web
traffic than any
other social
network.
(Hootsuite)
Academics use
Pinterest as an
online library
(University of
Texas Libraries),
which is the
direction our
client should be
taking their
Pinterest
towards.
10% increase in
saves by the
beginning of
Summer 2016
semester
5% increase in
saves by the
beginning of
Summer 2016
semester
25% (262+)
increase in
followers by
beginning of
Summer 2016
semester
Email
(Same)
Reminders of
upcoming
deadlines,
-Continue to
inform students
as is currently
- There seems to
be no issues
with our current
Increase traffic
to social media
through
16. events, and
internship
opportunities.
Drive traffic to
other social
media outlets
being done.
- Add social
media links at
the bottom of
emails
email system for
passing on
updates of
upcoming
deadlines,
events, and
internship
opportunities.
-We chose to
add social media
links so that
students who
check their
emails will also
begin checking
social media.
including links
by 20% in email
signature
by Fall 2016
LinkedIn
(New)
A formal
“third place”
for alumni and
current
students to
network
-Create a
group for
alumni and
students to
join.
-Repost articles
and post
prompts for
discussion
(each once a
week)
“LinkedIn is the
most powerful
marketing tool of
the 21st century
and there are
three reasons
why -- media,
partnerships,
and clients”
(Chansamooth)
By creating a
LinkedIn, this will
give current
students the
ability to
network with
Alumni to find
internships, jobs,
and other great
opportunities.
Have an
average of 5
comments per
discussion
posts as an
indication of a
trend towards
networking by
Fall of 2016
70 New
members in the
group between
current students
and Alumni by
Fall of 2016
YouTube (New) Provide
previews for
events, more
in depth
student and
-Create a
channel with
several
playlists.
Use the videos
to educate on
SCCA and the
majors it
encompasses.
Increase
transfers from
outside majors
to SCCA by
15% by end of
17. professor
profiles, “why
you should
take this
class” videos,
and buzzfeed
style videos.
-These playlists
would include
the following:
Profiles, Class
Preview,
Upcoming
Events, and
Your SCCA.
-Through these
videos the
client will see
major growth
in their
department
through
incoming
Freshman
declaring the
major right
away or current
students
switching over.
Persuade
students to
declare or switch
into a major
through videos
that give brief
class
descriptions,
profile a
professor, or
explain aspects
of PR.
90% of shoppers
find videos
helpful when
making a
purchase. The
same principle
can be applied to
students looking
to register for
classes (Follett).
Spring 2017
semester
Increase
incoming
Freshman in
the Major by
10% by Fall
2017
Works Cited
Chansamooth, A. (n.d.). Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century.
Retrieved November 16, 2015, from http://www.huffingtonpost.com/anfernee-chansamooth/why-
linkedin-is-the-most-_b_5706017.html
Course Guides: Visualizing Value: Using Pinterest to Market the Academic Library. (n.d.).
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http://guides.lib.utexas.edu/subjects/guide.php?subject=pinterest
Elliott, N. (2014, November 17). Nate Elliott's Blog. Retrieved November 16, 2015, from
http://blogs.forrester.com/nate_elliott/14-11-17-
facebook_has_finally_killed_organic_reach_what_should_marketers_do_next
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http://blog.hootsuite.com/how-to-use-pinterest-for-business/
18. Issa, T. (n.d.). Social networking and education: Global perspectives.
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Retrieved from http://knowledge.wharton.upenn.edu/article/ignored-side-social-media-customer-
service/
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Student-Engagement@-What-Do-Students-Want.aspx
Robinson, J. (2015, January 19). Media, disrupted. Retrieved October 16, 2015. from
http://johnlrobinson.com/2015/01/social-media-where-to-find-college-students/
Smith, M. (2011, April 13). How to Measure Your Facebook Engagement. Retrieved November
16, 2015, from http://www.socialmediaexaminer.com/how-to-measure-your-facebook-
engagement/
Teachers' Expectations Can Influence How Students Perform. (n.d.). Retrieved December 6,
2015, from http://www.npr.org/sections/health-shots/2012/09/18/161159263/teachers-
expectations-can-influence-how-students-perform
Thompson, D. (2014, June 19). The Most Popular Social Network for Young People? Texting.
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