This document outlines a marketing plan for a small marketing firm. It begins with a situational analysis that identifies strengths like experience, quick turnaround, and integrated services, as well as weaknesses like small size and lack of sales department. Opportunities include established clients and competitive prices, while threats include other larger firms and freelancers. The plan targets established local businesses and startups. Marketing goals are to increase sales, raise brand awareness, and grow monthly clients by 50%. Strategies include boosting employee motivation, lead generation through email, video, blogs and social media, and outreach through branded merchandise, volunteer events, career fairs, and surveys.

2. Hello!
Stimulus
Marketing
Plan

3. Inspired By Passion
Driven By Success

4. Situation Analysis

5. ➜Strengths
Experienced Firm
Quick website design & graphics
Integrated Service
One stop shop
Situation Analysis

6. ➜Weaknesses
Smaller size
Undriven
No sales department
No inhouse web developer
Situation Analysis

7. ➜Opportunities
More established clients
Great service that has the ability
to sell itself
Good prices
Open market
Situation Analysis

8. ➜Threats
Other firms (434, Prototype,
Pascat, 828 & more)
DIY sites like Squarespace
Freelance workers
Situation Analysis

9. Target
Analysis

10. Target Analysis
Established
Businesses
➜ Large budget
➜ Local or far
➜ Very
Profitable
➜ Interested in
growing the
business
Start Up
Companies
➜ Small budget
➜ Local
➜ Less profit
➜ Less
experienced,
but hard
working
Lynchburg
Community
➜ Raise brand
awareness
➜ Schools,
stores,
groups of
people
➜ Very local
➜ Opportunity
to make a
difference

11. Marketing
Goals

12. Marketing Goals
Increase Sales
of Clients
Raise Brand
Awareness
Increase Monthly
Clients by 50%

13. Marketing Strategies & Tactics
Internal Workforce
Lead Generating
Outreach Awareness

14. Internal
Workforce

15. Increase workforce passion & motivation
➜ Celebrate Success & Life achievements
➜ Highlight the importance of new business
➜ Create traditions
➜ Build a reputation

16. Lead
Generating

17. Warm Emails
➜ One of the most popular lead generating
strategies
➜ 42% of organizations believe email is one the
most effective
Warm Calling
➜ Be familiar with the client before the call
➜ Multiple touchpoints
➜ Constant contact

18. Video
➜ Stronger emotional connections
➜ Increase customer conversations
➜ Better click-through rates
Blog
➜ 81% of businesses report that a blog is critical
in generating leads
➜ Companies that blog generate 67% more leads
per month

19. Social Media
➜ Facebook Advertisements
39% of marketers generate leads through
FB
➜ LinkedIn
64% of B2B marketers have generated leads
via LinkedInPrint
➜ Memorable, quick, clear information
➜ Clear call to action
➜ Tangible & trustworthy

21. Meeting with the Client
➜ Comfortable
➜ Clear
➜ Friendly
➜ Professional

22. Outreach
Awareness

23. Stimulus Brand Merchandise
➜ Fun, creative, simple way to share the story of
our brand
➜ Promotional product that gets used. Does not
get thrown away
➜ Unites the company culture, creates positive
picture in the community

24. Createathon
➜ Started in 2002, nationally recognized 24
hours of service for nonprofits
➜ Pro bono marketing marathon that harnesses
skills for social good
➜ Takes place in the third week of October
➜ Unique, sets us apart from other firms in
Lynchburg

25. Liberty University Career Fair
➜ Hundreds of students gather to talk to
companies
➜ Great networking & increase in brand
awareness
➜ Our competitors are involved
➜ Takes place in Spring
Involvement with Liberty Clubs
➜ Building awareness & credibility within the
students
➜ Improve the community & next generation
➜ Raise the level of workforce

26. Entrepreneur Brand Competition
➜ Entrepreneurs send in business ideas, we pick
the winner
➜ Winner gets a free brand design
➜ All of November
Satisfaction Surveys
➜ Great way to measure success
➜ Increase positive testimonials
➜ Gather impressions of customer service
➜ Takes place after website is done

27. Thanks!