This document provides a business proposal for Trained Helpers Agency (THA) which will train domestic helpers. It includes an executive summary and sections on the business model canvas, business environment, operations plan, marketing plan, finance plan, and conclusion. THA aims to train and certify helpers to meet the demand from households in affluent Dhaka neighborhoods who are willing to pay more for skilled help. The proposal outlines THA's objectives, customers, value proposition, resources, activities, partnerships and costs. It also analyzes the business environment, noting strengths in untapped demand and a structured training program, and weaknesses in costs and potential trainee issues.

1. 1
Business proposal report on
Trained Helpers agency
Submitted to
Md. Maruf Ibne Wali
BUS321 sec-3
BRAC Business School
Submitted by
Name ID
1. Khadizamursed mitu-09204061
2. Chanda Deb Nath-09304017
3. Mobassara Jahan-11204090
4. SayedaNazmun Nahar-11304105
5. Arshadahmed Masrur-11104048
Date of submission
12th August 2014

2. 2
Letter of Transmittal
13th August, 2014
Muhammad MarufIbneWali
BRAC Business School
BRAC University
Dear Sir,
As per your instructions of producing a group term paper, we would like to present
our Business Proposal on Trained Helpers Agency (THA). We enjoyed our research
to complete our task and the exploration phase for data collection as it has revealed a
new area of knowledge and experience. We have tried our level best to prepare an
effective and creditable proposal and learned a lot which shall guide us in our relevant
careers.We express our gratitude to you for letting us work on this topic and we hope
that this proposal will be satisfactory.
Sincerely yours,
Arshad Ahmed Masrur 11104048
SayedaNazmunNahar 11304105
KhadizaMuradMitu 09204061
MobassheraJahan 11204090
Chanda Deb Nath 09304017

3. 3
Executive Summary
In this proposal we will be discussing the Business Model Canvas of Trained Helpers
Agency (THA), the business environment that the business will be exposed to, the
operations plan of the business starting from organization structure to the training
process of the helpers enrolled in the program. We will also be discussing the
marketing initiatives that will be required to publicize and execute the agency goals,
mission, vision, etc. After which we will give an outline of the finance that is required
to run the facility as well as the costs involved and revenue stream. Finally we will
conclude our proposal on the benefits and future opportunities for the business.

4. 4
Table of Contents:
Introduction Pg. 5
Business Canvas Model Pg. 6
Business Environment Pg. 8
Operation Plan Pg. 10
Marketing Plan Pg. 15
Finance Plan Pg. 19
Conclusion Pg. 27

5. 5
Introduction
There are approximately 100000 households in Gulshan, Bonani, Baridhara Society.
Each of these areas consist of house holds that have full time Domestic helpers at
home out of which a small portion is satisfied with their current helpers. With
research we have found these households are paying on average Tk.3000 to each
helper with a sum total of Tk.300000000. We have also found that with proper
experience and satisfactory Domestic helpers households are willing to on average of
Tk.4000-6000 per month. As business opportunity of such a sum we prupose to start a
training facilty that will supply the demand of these deprived households with our
efficient training program.
The training program will consist of a facility that is dedicated and designed for the
training of these helpers. Potential Domestic Helpers will enrol in the program to be
certified and given the proper environment to do such training activities. They will
undergo a rigorous training program that will enable them to empower themselves
and at the same time become members of the household they will work for.
Trained Helpers Agency (THA) will operate with the following motives:
Objective:
Train helpers to become experts at household chores. Only “Certified Helpers” from
the agency will be provided. To provide a fool proof training program for the helpers
in order to create a business generating profit.
Vision
“Empower Loyal Good Hearted Helpers to become a part of the Household Family”
Mission
“Give a man bread and feed him for a day, but teach him to farm and feed him for
life"

6. 6
The Business Model Canvas:
The "Business Model Canvas" has 9 components (or building blocks). Each block
defines a very specific part of our business. We can use the canvas to define how each
component of our business functions. This way, we can easily spot potential
weaknesses and strengths of our business, and then use that information to anticipate
and act on them.
Business idea: Our business idea is to serve our elite society with well-trained maids
or helpers as we like to call them. Since nowadays it is very rare to get somebody
who would help in the household works, therefore, we think it is a good idea to serve
the society in this way. Moreover it is going to be a two-way beneficial thing because
we are going to provide with the helpers to the people who need them and at the same
time we are going to train the helpers and also educate them up to a certain level.
Customer Segments: Basically our target customers will be the elite and the topmost
class of people in the society who are mostly residing at Gulshan-2, Banani and
Baridhara. This is because we are going to train our helpers which will require some
cost and for which we need to charge our clients really high for hiring our helpers.
Value Proposition: This kind of house helper’s placement agencies is not that
popular in Bangladesh yet. Moreover, we are not only helping the families by
providing the house helpers but also giving them proper training and a minimum
education teaching them social norms and values. It is indeed a rare combination to be
found in a normal housemaid. Therefore this is how our service becomes unique and
outstanding.
Channels: We will be bringing those women or girls who are deprived from the basic
facilities of living and then appoint them to work in houses as per the hiring orders
through internet or telephone calls or the clients who would visit our office.

7. 7
Customer relationships: To keep a harmonious relationship with our customers we
need to take their regular feedbacks. For any kind of flaws of the particular helper
provided we would retrain them if required at our own cost up to first three months. If
any helper leaves the job then the client would be provided with another helper
immediately.
Revenue stream:The way we would be generating our profit is, for thefirst 6 months
payment is to be paid to agency, after which individual household and helper will
create their own contract. Moreover, the admission fees will be taken from the
trainees for cost of their own living and food.
Key resources: Our main resources are the recruiting agents, training facilities that
we will be having and the human resource that is the manpower involved in our
business.
Key activities: Our main activities will include providing proper training to the
helpers and assessing their abilities through different sorts of tests and obtaining
feedback from the previous and present clients.
Keypartnerships: Our main partners in this business are the recruiting agents of all
our helpers as well as the NGOs who would invest in our business believing in it as a
good and wise initiative.
Cost structure: Our cost structure is very basic. Since we are providing different
kinds of facilities to our customers we will be having the facility cost. Then the very
basic utility cost will be there along with the office rent which is expected to be a bit
high since we will be hiring an office located in Gulsha-2. The most important cost is
going to be the marketing cost since we will be promoting our service through
multiple media.

8. 8
Business Environment:
In terms of the Business environment for THA we can look at a swat analysis that is
currently in place:
Strength- It is a relatively untouched segment of business that has not been started on
such a large and detailed training program. The demand for this exists and has a very
large market. Setting up would make the agency a pioneer in the industry making it a
somewhat monopoly. Detailed and structured program with proper guidance from
staff makes the program almost fool proof. Given we meet the target of domestic
helpers supplied to the market we will make a significant profit at the end of every
month.
Weakness- Training facility construction will be slightly expensive. Keeping such a
large occupancy of domestic helpers may create friction amongst fellow trainees.
Constant monitoring will be required in order to run the facility efficiently.
Opportunity- The industry is relatively untouched which will give us a head start and
almost no competition of such training and skilled program.
Threat- If the program routine is exposed other companies may enter to compete with
the agency.
If we analyse the business through the PESTEL than we can deduce that the
following situation would stand:
Political- The government would be glad to help in such a project as a company
would take the initiative to formally address the industry that exists of domestic
helpers and certify potential helpers as qualified. This will also help with employment
to the country as well as raising literacy.
Economic-When there is constant employment being generated it gives the
population a higher purchasing power allowing domestic helpers to contribute to the
economy and other business and raise the countries standard of living in the long run.

9. 9
Also the government will be able to collect tax from the agency that will contribute to
the countries economy.
Social-we are living in a country where there is a large population that are living
below the poverty line and resorting to the domestic helper occupations. Their
environment and reality is harsh as not everyone has the opportunity to work at a
good household and also a certificate that certifies their competency and ability to
work. Therefore even if domestic helpers want to join they are not given credibility
unless they are sourced from a known person. This would create a larger population
of trained and educated helper in society.
Technological- a large infrastructure of monitoring technologies will be used to
monitor the program. With the help of partners THA will also be providing the
trainees with a basic idea of technological equipment in a house.
Environment- those who usually pursue such a profession do not have the
opportunity to learn what are the right or wrong practices in protecting the
environment. THA will have specific extra curricular activities that will create
awareness on the importance of keeping the environment with care and what practices
that should be implemented.
Legal- there will be no illegal practices in Trained Helpers Agency, all the required
registration with the government will be done as per procedure. Close relationship
will be kept with unions related to domestic helpers.

10. 10
Operation Plan:
Training Facility:
The Training Facility is 20000 sq feet and the facility capacity of trainees is 10000
people. The Trainees will be living in Building.1 and 2 according to their requirments
and arrangements with the agency. The Extra Curricular Activity field will be used by
the trainees to utilize their free time with as well screen films that will be shown. The
dining hall will be the area in which they have their meals as well as a make shift
kitchen where training will also be given. Laundry area will be used to do the to train
how to do laundry and the office where HR will operate and monitor all operations
and organization activities.
Premises layout:
Training Facility Plan
Building.1
Building.2
ECA Field
Dining Hall
Office

11. 11
Training Program:
• All Helpers will enroll in a 1-month training program.
• If they pass the training program only than will they be certified by THA and
referred to households.
• Trainers are highly skilled household helpers who have successfully
completed their careers as household helpers.
Training Schedule:
Time Activities
8:00am-8:30am Breakfast (Dish Cleaning)
9:00am-11:00am Cleaning Laundry Training
11:30am-1:00pm Cooking Training
1:30pm-2:30pm Lunch (Dish Cleaning)
3:00pm-4:30pm Free Time
5:00pm-7:00pm E.C.A.
7:30pm-9:00pm Cooking Training
9:30pm-10:00pm Dinner (Dish Cleaning)
10:30pm-11:00pm E.C.A.
Laundry

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12:00am Lights Out
Training Content:
All training will be conducted through the maintenance and living in the training
facility under the supervision of Training Officers.
• Dusting and Sweeping
• Mopping and Bathroom Cleaning
• Laundry (Washing, Drying and Ironing)
• Cooking and kitchen maintenance
• Inventory keeping and grocery shopping
• Presentation of Self to Household (Grooming)
Professionals will monitor each activity and mostly the trainees will be trained
through the maintenance of the facility and their own living requirements of the
trainees. For example they will wake up and will have to prepare their own breakfast
at the dining area in alternate day scheduling. After breakfast is completed they will
be taught how to clean the dishes as well and will do it throughout the entire training
period.
After which in alternate shifts; one batch will do cleaning and the other batch will
learn how to do laundry. They will both be monitored by a trainer who will as well be
grading them in terms of quality and the standard that is expected from a trained
domestic helper of the THA.
Cooking training will be applicable to all and all trainees will cook different types of
food that will be prepared for the facility. E.g. one batch will be involved in the
cooking and preparing of vegetable and the other batches will be involved in the
making of other dishes according to their assigned duties of cutting, boiling, spices,
etc.

13. 13
Once the cooking is done the presentability of the food in the dining hall will be
monitored as well as after on how to clear out a dining room. Once the meal is
finished trainers must also clean the dishes as part of their training.
During E.C.A. hour’s helpers will be exposed to number of videos and movies and
other healthy activities to help enhance their lifestyle and way of thinking. Emphasis
on the theme of morality will be taught through many videos and knowledge of
music, philosophy, history, science, environment, etc. will be shown.
Once again for dinner the same training will apply where they will learn about
cooking through the preparations of their own meals in different batches and
categories of food according to the batches training of different food items.
Once they have completed cooking they must present the dinner at the dining table at
the standards of the THA after which they will have to clean the dish and put them in
the dining hall in the way they are trained.
Once the activities for the day is over they will repeat the routine and alternate they’re
training according to the previous days activities and batches. The training will
continue throughout the month in order to keep them in practice and input
improvements where required according to the standards of THA.
Incentives to Trainees:
• Emphasis on a good livelihood and moral values in household training during
E.C.A. hours
• Family below the age of 18 or above 50 can visit and stay with trainees in
their own room space for the month
• Selected TV programs will be available to them over the 1 month that will
create awareness of right and wrong in life
Hiring Process:
• Households will come to the THA office and apply for domestic help.
• Based on personality match helper will be assigned to the household.

14. 14
• First 6 months payment is to be paid to agency, after which individual
household and helper will create their own contract.
• First 6 months agency will observe performance of helper and house hold
conditions in sync with human rights regulation.
Human Resource Structure:
1. Board of Directors
2. Managing Director
3. HR Head, HR Staff Officers, HR Maintenance Officers
4. Finance Head, Finance Officers, Head Accountant, Accountant Officers
5. Training Officers
6. Sales Head, Sales Officers, Customer Service Head, Customer Service
Officers
7. Security Head, Floor Security Officers, Ground Security Officers

15. 15
Marketing Plan:
Analyzing the company’s marketing planning with different kind of marketing
tools:
PESTLE: It stands for political, economical, social, technological, legal and
environment respectively. Therefore this tool analyses all the mentioned issues
relating to the marketing initiatives that are going to be taken.
Now, if we try to analyze our business relating PESTLE then we will not be having
any political obstacles regarding marketing about our company, since ours is a home
helper placement agency which almost every family in the society starting from
middle class to upper most class needs badly.
Then the economical issue, in which I would say our company, would be able to
provide a lot in the economy of the country since we are training the labor and
making them worth earning a lot of money unlike any other cheap labors.
We are socially aware since we are going to respect all the labor rights and will not
violate any of the legal issues and of course discourage child labor.
Our trained labor will definitely be more advanced in terms of technology and will be
able to operate the necessary equipments and machineries usually used in the
household works. As a result the lives of the people become a lot easier.
All the legal issues will be respected properly and there will be a legal advisor in our
company as well to deal with all the legal matters.
We have positioned our business taking all the environmental factors into account.
Therefore, the environment is totally perfect for the kind of business we have chosen.

16. 16
Porter’s Generic Strategy:
Basically, this strategy talks about choosing our route to competitive advantage. So,
our company has more than one competitive advantage and they are:
 Our labors are well equipped and trained.
 They are literate enough to operate new equipments.
 They know how to behave in which situation.
 They are trained to deal with kids and with different kinds of people, since
many people find it a problem to leave the kids with the helpers as the kids
might get influenced by the way they talk.
 They are also educated about the hygiene factors which are very important as
sometimes these helpers need to cook for the family as well.
 Thus, the above mentioned advantages we have are unique and no other
companies offer these services yet.
Branding Strategy:
We want our company to become a brand, so that people give it a premium value and
when the issue of home helpers comes they only have our company’s name in their
mind and that is our vision. And this is only possible by giving our best service
possible to our target customers and taking their valuable feedback on every issue.
We would provide them such a service that they would not regret paying high for it.
Cost Strategy:
Our aim will be minimizing the cost with time and maximizing the effectiveness of
our service as well as increasing the difference between our company’s service and
the others.
Marketing Mix:

17. 17
It includes the 4 Ps – Product, Place, Price and Promotion.
Product:
The offering of our company is the service of the house helpers who are well trained
unlike any other usual ones.
Place:
As we have targeted the high class people in the society mostly living in Gulshan,
Banani and Baridhara we will be locating our office at Gulshan-2.
Price:
We are providing well trained helpers so; as a result the price charged will be high
compared to that of any other usual house helpers.
Promotion:
For effective communication with our target consumers, the promotion places we
have selected are near Gulshan, Banani and Baridhara area.
Marketing Planning:
Basically, the promotional activities will involve the websites and sharing our agency
information over the Internet. Our company’s unique selling proposition will be
communicated effectively in all the promotions. We will provide some sort of
uniform to the helpers from our agency which will carry our agency’s name and logo
so that whoever gets to see them he or she can easily recognize our company. Since
nowadays internet is definitely a better medium to reach people than televisions or
newspapers, we will even hire one or two opinion leaders from internet who would
write about our agency and its positives in their status and people would know about
us even more. We will also post our advertisements in the English newspapers like
Daily Star and Bengali newspaper like ProthomAlo to target maximum number of
people. We will also make some television advertisements for the housewives who
watch television more frequently and can get to know about us.
Although word of mouth is not yet considered to be a medium of marketing, still it is
one of the most successful marketing tools and people actually drive their emotions to

18. 18
actions through their beliefs in the word of mouth. Therefore our goal will be to create
such a good will that after a certain time we won’t need to take any marketing
initiatives. People will get to know about our company from the society they belong
to and through their words of mouth.
When building a marketing-oriented social initiative, the road to success is paved with
careful planning, attention to detail and a value enhancing, longer-term rather than
quick promotional perspective. Therefore we will use our marketing activities in such
a way that the people will actually believe that it is not a business but a very good
initiative to solve the worries of the society.

19. 19
Finance Plan:
Financial planning is the task of determining how a business will afford to achieve its
strategic goals and objectives. Usually, a company creates a Financial Plan
immediately after the vision and objectives have been set. The Financial Plan
describes each of the activities, resources, equipment and materials that are needed to
achieve these objectives, as well as the timeframes involved.
The Financial Planning activity involves the following tasks;-
• Assess the business environment
• Confirm the business vision and objectives
• Identify the types of resources needed to achieve these objectives
• Quantify the amount of resource (labor, equipment, materials)
• Calculate the total cost of each type of resource
• Summarize the costs to create a budget
• Identify any risks and issues with the budget set

20. 20
Cash flow statement
Trained Helpers agency
Financial year Ended 31 December 2014
Cash Flow From Operations Year 1
Net Earnings(admission fee) 500000
Additions to Cash
Depreciation 15500
Decrease in account receivable 10000
Increase in accounts payable 5000
Increase in taxes Payable 0
Subtractions from cash
Increase in inventory (30000)
Net Cash from Operation 500500
Cash flow from investing
Equipment (50000)

21. 21
Cash flow for yr ended 31dec 2014 450500
Here we assume the additional cashes as well as the inventory according to our sales
and our net income.
All trainees will pay an admission fee of 500tk for cost of their own living and food.
With capacity of 500 helpers (10000*500=5000000) monthly budget.
Revenue streams:
 Forecast: 7500000tk per month if 5000 helpers recruited.
 Expenditure: 5000000tk per month expenses on individual staff including 3
meals/day, electricity, water, miscellaneous expenses.
 Administrative expenses: 1000000tk
 Profit: 6500000tk monthly divided amongst shareholder.
Objective of the financial plan:
To increase our business we need to set up an objective and try to achieve it. For the
next years we need to set up a growth rate. And we fixed it up that we will increase
our business growth at least 20% increasing.
If growth rate is 20% =0.2
Present value of sales is 7500000tk
For the next year our future value of sales would be=7500000*(1+0.2)
=9000000tk

22. 22
Income statement for the month of January 2014:
2014 Year 2
Revenue/ sales 7500000 9000000
Cost of Goods Sold (5000000)
66.66% of
sales
Gross Profit 2500000
Other Income 5000000
66.66% of
sales
administrative Expenses (1000000)
13.33% of
sales
Profit/ net income 65000000
87% of
sales
According to the growth rate we can easily forecasted our next 5 years income
statement.
Breakevenpoint:

23. 23
A company's breakeven point is the point at which its sales exactly cover its expenses.
The company sells enough units of its product to cover its expenses without making a
profit or taking a loss. If it sells more, then it makes a profit. On the other hand, if it
sells less, it takes a loss.
In order to calculate your company's breakeven point, use the following formula:
Fixed Costs/Price - Variable Costs = Breakeven Point in Units
An important term used with break-even point or break-even analysis is contribution
margin. In equation format it is defined as follows:
Ratios
We can easily go wrong with our financial plan if we simply pull out our documents
and fill in the numbers. The financial plan is an analysis of our business that lenders
and investors use to determine our business’ viability. The information within this
plan helps determine our business’ financial ratios, or scorecards. Institutions and
financial specialists use an array of ratios to identify the information they seek about
our business.
We will use some ratios which will determine our business viability.
 Current ratio = current asset/ current liability
It determine whether CA is higher or lower than CL, and if it is improved or declined.
 Working capital= current asset – current liability
For our day to day operation how much working capital we have, this ratio determine
that.

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 Inventory turnover ratio= sales/ inventory
It determines how many times the business would turned over its inventory.
Income Statement for 3 years:
2014 2015 2016
Sales 1000000 1000000 1000000
Cost of goods sold 200000 400000 300000
Gross profit 800000 600000 700000
Operating expense 200000 140000 185000
Administrative expense 150000 160000 165000
Total equipment expense 350000 300000 350000
Operating income 450000 300000 350000
Non-operating on other
Interest revenues 100000 135000 125000
Gain on sale of investments 105000 100000 75000
Interest expenses (30000) (40000) (20000)
Loss from lawsuit (40000) (50000) (30000)
Total non-operating 135000 145000 150000
Net income 315000 445000 500000
Balance Sheet:
Financial plan is the projection of key financial data that determines Economic
feasibility and necessary financial investment commitment.Among the 3 item
projected balance sheet is important Every business transaction affect the balance
sheet.

25. 25
A financial statement that summarizes a company's assets, liabilities and shareholders'
equity at a specific point in time. These three balance sheet segments give investors
an idea as to what the company owns and owes, as well as the amount invested by the
shareholders.
The balance sheet must follow the following formula:
Assets = Liabilities + Shareholders' Equity This shows financial condition of the
Trained workers agency at a specific time 2014-2016 It summarizes the assets
,liabilities the investment of the entrepreneur and retained earnings
Trained Helpers Agency
Balance Sheet
For the ended 31st December 2014
(3 years projected balance sheet)
Assets 2014 2015 2016
Current assets 200000 205000 300000
Cash and cash equivalent 5000 6000 70000
Accounts receivable 1000 500 700
Inventories 2000 1000 1500
Deferred tax cash 2000 1000 2000
Other current assets 1000 500 500
Total current assets 211000 214000 311700
Property plant and equipment 200000 300000 350000
Goodwill 50000 50000 20000
Other assets 39000 41000 18300
Total assets 500000 605000 700000

26. 26
Liabilities and Shareholders
equity
Current liabilities 300000 400000 400000
Accounts payable 100000 100000 100000
Accrued Expense 50000 25000 100000
Total current liabilities 450000 525000 600000
Shareholder equity 50000 80000 100000
Total liabilities and
shareholders equity
500000 605000 700000
Trained workers agencyprojectedbalance sheetresult
0
200000
400000
600000
800000
2014 2015 2016

27. 27
Conclusion:
THA not only wants to enter into business for the purpose of profit. We believe that in
order to profit from a business we have to contribute to something greater than
monetary wealth. The aim of THA in the process of business to enhance the quality of
lives of those who are less fortunate than us and have not received the opportunities to
shine in life. It is the objective that through this business that we will create not only
wealth for ourselves but also the wealth and well of our countries people both in
house holds and domestic help.
We hope that THA will be sufficient for your investment as time is of the essence and
it is our actions that will define the future outcome of our country and an industry.

28. 28
References:
 Entrepreneurship Robert D.Hisrich 9th edition Mcgrowhill international
edition