This document outlines the steps to start and run a guide dog business in Ecuador. It includes developing a business plan, obtaining financing and licenses, determining the legal structure, registering the business name, understanding tax requirements, and establishing accounting practices. It also discusses defining products and services, researching the target disabled customer market, identifying competitors, listing suppliers, and preparing basic financial statements like an income statement, balance sheet, and budget. The goal is to transform stray dogs into guide dogs to help improve the quality of life for people with disabilities.

1. EntrEprEnEur DEvElopmEnt
Teacher: Msc. Miguel Vinicio Ponce Medina
Project : Transforming stray dogs into guide dogs.
Made by:
TOTAL GROUP
FINANCIAL TEAM
MARKETING TEAM
MANAGEMENT TEAM

3. Business description
This company is dedicated to “Transforming stray dogs into guide
dogs”, it is oriented to the services sector and its economic
activities are related with people with disabilities, mainly because
stray dogs are going to be trained to be a helpful tool and
company for deaf, blind and people with other disabilities; and
community service in general.

4. “The tremendous benefit and peace of mind that
Dogs for the Deaf provides families and the children
with Autism is one of the greatest gifts you can bring
our modern day society.
Transforming stray
dogs into guide
dogs

5. 2. ABOUT THE ORGANIZATION.- Ecuador’s guide dogs is a startup
initiative that pretend transform street dogs into guide dogs and help the
Society that need this service).But we could not do it without the
auspices and support of the prestigious company that you aptly direct
it.
1. EXECUTIVE SUMMARY .- Our job is to transform stray dogs into
professional guide dogs which then in turn transform the lives
of the (People with special abilities).
3. OBJECTIVES • The goal of our organization is to transform street dogs
into guide dogs, with the purpose of helping blind and deaf people, and
all those who require it.
4. PRODUCTS: We target all age group of customers. Our culture is to
satisfy each and every customers with our all variants in service.
Specially blin and deaf people

6. 5. MANAGEMENT TEAM: We employ over 1o persons. Especially ex-
veterans with experience in dog training and service to society
6. MARKET AND COMPETITION We are the startup organization and
looking forward to earn good share of market, we have great strategies
to give tough competition. Currently we don´t have competitor and in
future we would like to capture all people that need our service
7. MARKETING •We have Adopted marketing strategies and The market
analysis table shows that in our city don´t exist an similar organization.
This is our customer base which we cater to. •We follow penetration
marketing strategy to chase for market leadership. Our company
provides coupons for customers those who reach to 500 dolars on bill.
This coupon has a unique feature of availing 30% off on overall bill on
next visit to our organization. This our promotion strategy.
Ecuador’s guide dogs provide membership card on subscription of
100 dolar for availing 10% discount on total bill.

7. 8. IMPLEMENTATION • We will do this by providing quality service
and with reasonable prices. Our organization will provide a
relaxed atmosphere and when clients walk in they will be
greeted by warm smiles and greeted just as they were arriving
home.
9. INFRASTRUCTURE.- With the avail and support of the University of
Armed Forces ESPE, we are provided with the facilities of breeders of the
army, as well as offices for administrative treatment and customer
service.
10. FINANCIAL SOURCES .- We could help with Financing and donations:
foundations of help society, private companies, research centers and in
general all people who are interested in our proposal
11. OPPORTUNITIES Sales Programs •We will encourage our employees
to grow our customer base and provide incentives and regular bonuses
to employees for referrals and repeat customers. • we will hire a sales
director •Consumer demand is expected to rise due to increasing
population and persons that feel the need to improve their help
condition.

8. OPERATIONS MANUAL
 Harassment in any form
 Falsification of records or other documents
 Possession or use of illegal drugs or controlled substances
 Permission must be granted by the Puppy Raising Manager
 Theft, destruction or abuse of GDB property or the property of others .
During the services provision of our dogs, it must avoid:

9. Open the bussinnes
Open our own business is quite demanding On
the plus side, it can also be a fulfilling
experience professionally and personally.

10. Step 1: Write a Business Plan
Step 2: Get Business Assistance and Training
Step 3: Choose a Business Location
A written guide will help we map out how will
start and run the business successfully.
Take advantage of free training and counseling
services from preparing a business plan and
securing financing.
Get advice on how to select a customer-
friendly location and comply with zoning laws.

11. Step 5: Determine the Legal Structure of Your Business
Step 6: Register a Business Name
("Doing Business As")
Decide which form of ownership is best for we: sole
proprietorship, partnership, Limited Liability
Company (LLC), nonprofit or cooperative.
Register our business name with our
state government.
Step 4: Finance our Business
Find government backed loans, venture capital and
research grants to help we get started.

12. Step 8: Obtain Business
Licenses and Permits
Step 9: Understand Employer Responsibilities
Get a list of federal, state and local licenses and
permits required for our business.
Learn the legal steps we need to take to hire employees.
Step 7: Register for State and
Local Taxes
Register with our state to obtain a tax identification
number, workers' compensation, unemployment
and disability insurance.

13. Selling or closing the business
 1. Overview
We'll need to consider a number of issues when selling or closing our business.
This includes having up to date business records, finalizing tax issues with
HM Revenue & Customs, our responsibilities to employees and suppliers.

14. Define the product
 Product
 Products are tangible and
discernible ítems.
 Including digital-file and based
output.
 Service
 It is the product of an essentially
intangible benefit.
 Either in its own right or as a
significant element of a tangible
product.

15. Compare your ideal client´s
challenges with your offerings.
We can include dog cookies
Do the packages have many benefits
included to make the decision to work with
you really easy?
Are they priced to fit within their budget
while maximizing your revenue?
Disable people
Are you offering products that
help your ideal client overcome
some critical need?
Have you created packages that
highlight your unique
differentation?

16. Describe target market in detail
 It is to improve the quiality of life for individuals with disabilities and others
through the use of trained assistance dogs:

17. Describe target market in detail
 Older people and disable people

18. Describe target market in detail
 Who will gain from the value in your offer?
You will get a trustful companion.

19. Describe target market in detail
 Think about your market
You will have places for training your dog in the north and south of the city.

20. Describe target market in detail
 Look internally at your company
Do you have unique knowledge of a specific geographical area? We can
offer practice of the training in the park
Are better of getting on with certain types of people? Special treatment with
desable people.

21. The competition
 Special offers: In holidays (Christmas, mother´s day, father´s day ect….)
 Trained Staff
 Payment facilities: Credit Card, Debit Card, Cash and Monthly

22. Suppliers are essential to almost every business. Without raw materials to make what you sell or
manufacturers to provide what you resell, you will have a tough time growing. There are also many
supplies and services your business consumes as part of general overhead, from paper clips to Internet
access, light, water, etc.
List suppliers, prices, and terms.

23. Provide and maintain a safe workplace,
plant and equipment; provide safe systems
of work; provide the information, instruction,
training and supervision necessary to that
employees endanger neither themselves
nor their colleagues, provide and maintain
a safe and healthy environment.
Develop financial record keeping system

24. An income statement is a key financial
document in business. It shows the
profitability of a company over a specific
period of time. The following guide shows
you how to prepare a simple multi-step
income statement. A multi-step income
statement separates operating income and
expenses from non-operating items.
Produce proform income statement

25. A balance sheet is a picture of a company’s net worth at a
given time, such as the end of the year. It reflects the
company’s assets, liabilities and owner’s equity. It’s
important to create and review this financial statement to
track the growth (or contraction) of your business. As the
term implies, a balance sheet is a two-column statement of
items that are the same: both columns should balance each
other out. The first column is a list of assets. The second
column is the sum of a list of liabilities and the owner’s equity
in the business. Expressed as an equation, the balance sheet
shows: Assets = Liabilities + Owner’s Equity
Produce proform balance sheet

26. Prepare selected management ratios
Quick evaluations of the economic health of a company,
from balance sheet or income statement amounts.
Ratios can be expressed in three different ways:
1. Ratio (e.g., current ratio of 2:1)
2. % (e.g., profit margin of 2%)
3. $ (e.g., EPS of $2.25)

27. Financial Ratio Analysis

28. Establish accounting and inventory records
An adjusting entry
is recorded to
bring an asset or
liability account
balance to its
proper amount.

29. Establish accounting and inventory records

30. Develop one-day budget for grand opening
The manager prepares
and delivers the opening
budget even though there
may be unforeseen events
that generate changes in
the budget.

31. Manage cash transaction system
It is a payment system to settle financial
transactions through transfers of monetary
value.

32. summary financial statements

33. Step Two:
Prepare the Statement of Retained Earnings

34. Step Three: Prepare the Balance Sheet.

35. conclusion
 This work helped us to internalize ourselves and
to learn in a proper way how a research project
is carried out so that in the future we can have a
better notion when carrying out an investigation,
the steps that are taken and the correct way of
doing it, In this way we have a more formed
idea of the work that a real investigator faces.