assignment of company

1. Summary
Healthycleaningservicesprovide youresidential house cleaningservice servingupperclassfamilies.
HCS will provide theirservicestosingle incomehouseholdsandwealthytwoincomehouseholds.These
targetedfamilieswill be willingtopaya premiumforour service because of the highlevelof
professionalismandtrustworthinessthatwe offer,notreplicatedbyanyof ourcompetition. It’sahome
basedbusinessandthe nature of businessissole proprietor
Objectives
To create a service basedcompanywhose goal isexceedingcustomer'sexpectations.
To developasustainable home-basedbusiness
Mission
Missionisto provide customercleanandhealthyenvironmentandwithall residential cleaningservices.
Business Nature
Healthycleaningserviceswill be asole proprietorship.
Location in Gujranwala
Financial proposal: loantakingfrombank one cruor and 20% of ownercontributionof the total project
cost intothe business usingcashfromsavings,approximately50lacks. . The total debtfinancingneedof
one cruor addedto the owner’sequitycontribution equalsatotal start-upprojectcostof one cruor and
fiftylacks
Products & Services
Healthy CleaningService will provide aresidentialhouse cleaningservice forthe upperendof the
market.We will have twotargetcustomers:
1. The affluent that has a spouse who does not work, but is not inclined to do
housework. To many a maid/house cleaner is a symbol of wealth, and this idea
symbolizes this group of customers.
2. The two-income households whose opportunity costs are too great to spend time
cleaning the house

2. HCS offers house cleaning to these targeted customers. House cleaning ranges
from cleaning of standard rooms such as kitchen, bathrooms, bedrooms, as well
as more unusual jobs like small disasters from children and pets.
Swot analysis
The strengthsof Immaculate CleaningServicesinclude:
ƒ Commitmenttoqualityservice
ƒ Dedicationtocustomersatisfaction
ƒ Value seeninitsemployee’s ƒ
Convenientserviceschedule
ƒ The major weaknessesofthe company include: ƒ
Newpositioninthe market ƒ
lowresource base
Significantopportunities:ƒ
Newmarketwithunlimitedopportunities
Market is showingconsistenthigh growth Impendingthreats:
Low barriersforentryof competitor’s ƒ
Ease of findingsubstitutes
Market Analysis Summary
Health Cleaning Service will target the upper end of the house cleaning
market.Our service own professionalism. We are perfectionists and this will be
clear by our service. There is no need for another house cleaning service. Make
no mistake however, there is a need for a quality, honest service.HCS is offering
a high quality, totally trustworthy service for high income households.
No one else is specifically targeting the wealthy. We will be targeting two
wealthy populations:
1) Wealthy one-income households.
2) Affluent two-income households

3. Both of these targeted groups appreciate a professional, reliable, trustworthy,
cleaning service and are willing to pay a premium to get this top shelf level of
service. We will be marketing our service to these people through word of mouth
referrals as well as through membership lists from cleanly exclusive membership
clubs.
Market strategy
It necessary to charge rates according to upper class family houses. This will
allow a cost structure more suitable to all as well as a classification system to
distinguish employee cleaning time needs and/or limits for each house. The
pricing system will be a key marketing tool. Cleaning Services will strive to build a
reputation as the best of the best. This reputation and relationships formed with
clients will help the business grow through referrals and maintain existing
contracts.
Direct sales and referrals will be vital to success.
Direct Sales/Client Meetings – A significant marketing task will be contacting
potential clients, setting up appointments and demonstrations, and working
through contracts with new clients. Direct contact with potential clients will allow
Cleaning Services an opportunity to gain clients’ trust in dealing with their
palaces (house).
Referral Rewards – Clients will receive a 10% discount on their next cleaning
when they refer a potential client who signs the initial 6-month contract.
Promotional Materials
Cleaning Services will utilize promotional materials such as:-
Website
Social media
Logo and information about the company on cars
Stickers on cleaning substances
Gifts with our company logo to our clients
Customer Demand:

4. According to the statistical information provided health Cleaning Services
estimates a high demand for professional, high quality church cleaning services.
Although demand may be high, the owner and employees can only service a
small portion of the market.
Forecast for Demand:
Year 1 health Cleaning Services hopes to secure contracts
With 8 families
Year 2 Maintain contracts with 8 houses and add 6 more houses
Year 3 services 20 houses
Year 4 Increase marketing efforts and secure contracts with 27 total houses
Year 5 maintain all 27 contracts and add approximately 8 houses
Management & organization
Management Responsibilities: owner will be responsible for all management
duties. Ownerwill not hire an administrative assistant until considerable growth
deems it necessary. Therefore, the organizational structure is quite simplistic.
Owner will manage two full time employees throughout the year.He will hire
additional variable labor employees to assist during the probable busier month.
Owner will interview, hire/fire employees, monitor performance, perform payroll
duties, practice direct sales, bill clients, purchase equipment & supplies, observe
daily financial information, maintain the website, and assist with cleaning.

5. Employee Position Descriptions: Full time employees will be responsible for
participating in all training programs. Experienced staff members will train all new
hires. Employees will be trained in all areas of cleaning, however, may be
directed to specific areas at the cleaning site to allow for maximum efficiency.
Employees will be informed of late/irregular work times required for this line of
work.
Operational Plan
Methods of Service Delivery:
Cleaning Services will provide service in “teams.” Teams will speed up the
cleaning process and increase efficiency because each team member will
perform specific tasks at each location. Teams will be monitored on quality of
service by the supervisor (owner). During the beginning stages, the owner will be
at every site to assist employees and to perform a quality inspection of their
work. The teams will consist of 30 people during the first year of business.
A detailed work schedule will be given to the client to indicate specific jobs to be
performed on site. All team members will receive a copy of the list including
specific job requirements.
Credit Policies:
owner
employee
variables labour
employee
peon
employee

6. Health Cleaning Services will provide clients with an initial six month cleaning
contract. Cleaning services will be performed weekly and billed on the last day of
each month. Clients will have until the 15th of the following month to pay their bill.
Late payments will receive a small penalty based upon total amount due. Clients
will have a prepayment option for the entire period or weekly installments. Health
Cleaning Services will accept credit cards, cash, check, or cashier’s check for
payment.
Personnel: One of the largest problems and/or risks of the industry is, in fact,
employee turnover. Employees are vital components of providing a professional,
quality cleaning service; therefore, Health Cleaning Services will provide
adequate pay, additional employee benefits, and extensive application processes
to extract the highest quality of customer service from all employees.
Evaluating Applicants: Health Cleaning Services will strive to provide a
comprehensive application process. Applicants will file an application form and
will be contacted for an interview. The owner will conduct interviews and check
references for all applicants. All steps will be documented and recorded for
accuracy and legal defense. Applicants will be briefed on job duties,
requirements, and the overall goals of high quality service. Only the best
employees will be hired.
Market Segmentation
 HealthCleaningService willbe focusingontwouppersocio/economicgroups. The firstisthe
affluentwhere onlyone spouse works.Althoughthe otherspouse isathome andhas time to
clean,he/she choosesnotto. Thisspouse wouldrathervolunteerfora publicinterest
organization,playtennisandgolf,orjustspendtime how he/she choosesto. Theyhave no
desire tocleanthe house. Tothemthat is notenjoyable andtheyhave the moneytopay
someone todothat kindof work. Thismarkethas annual incomesover$200,000 and lives in
expensive houses.
Our secondsegmentof the marketthatwe are targetingisthe two income family.Overthe lastcouple
of decades,the numberof two-income householdshave increased,toapoint where inparts of the
countrytheyexceedone income families.Ourtargetcustomeristwoincome familieswhose combined
annual income isover$125,000. These familiesdon'treallyhave the time toclean,canafforda cleaning
service,andchoose tohire a service because the opportunitycostsare too highto waste time cleaning
theirhouse.These householdsare typicallyage 32-55 andlive inhousesvaluedover$250,000.
Target Market Segment Strategy

7. HCS is focusing on these people because they appreciate a professional,
reliable, trustworthy, and immaculate house cleaning service, and are more than
willing to pay for this. While Cleanly, WA has several different cleaning services,
we are the only one that targets the affluent exclusively. The wealthy are
consistent customers. Whether they have a house cleaning service does not
depend on the finances each month. These groups always have the money
for our services, just as they always need/desire a clean house. The affluent
desire quality and are willing to pay a premium for a service that that they can
trust 100%, that extrudes professionalism, and basically allows them to forget
that they have to deal with whatever it takes to get a clean house. We do all of
this in a seamless, customer centric manner.
Competition and Buying Patterns
Although there are lots of competitors in the cleaning service space, there is good
reason for this competition, demand is high. Plenty of maid/janitorial services have
waiting lists; they are unable to meet demand. Additionally, many of the maid and
janitorial services are "mom and pop" operations without enough employees. Cleaning
service customers want quality, and not everyone in the cleaning service space offers
quality. How often when you ask one of your friends for a referral do they tell you they
have been using a bunch of different companies and they have yet to find one that they
are truly happy with.
The residential house cleaning niche is a subset of the larger cleaning business. Within
the cleaning business, there are both residential as well as commercial cleaners. The
commercial cleaners are typically a janitorial service that offers a wide range of services
from general office cleaning, to carpet cleaning, to window cleaning. Janitorial services
are a one-stop service offering for commercial businesses. There are also residential
cleaning services. The residential house cleaning market is serviced predominately by
independent companies. There are however, a few large franchises. Residential services
are divided into a couple of different categories, maid or house cleaners, carpet cleaners,
window cleaners, and a variety of other services that are required on a less frequent
basis. They are far more restrictedin their range of offeredservices relative to the
commercial janitorial services.

8. Companyanalysis
Industryanalysis
Customeranalysis
Competitive analysis
Marketingplan
Operational plan
Managementteam
Financial plan
Appendix
https://www.youtube.com/watch?v=KPeWTAlPgxc
http://www.bplans.com/cleaning_service_business_plan/company_summary_fc.php
http://www.businessideas.pk/cleaning-service-business/